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3 Shifts Coaches Need to Make to Start Getting Paid What They’re Worth

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Sixteen months ago, I was staring into my computer screen with bloodshot eyes ready to give up.  Between serving my clients, generating leads and managing my business, I was burnt out.  That voice in my head started saying, “Just give up and go back to your corporate job.”

Taking a step back, I was in search of the “one thing” that would allow me to keep my doors open.  Not charging enough for my services was the glaring issue.  Some clients were only paying $75 dollars per session.  While comical now, at the time I struggled valuing the services provided to my clients.

The industry saying is, “Take your rates and double it.” The way coaches are currently undervaluing themselves, most coaches need to increase their rates 3-7 times.  

With my back against the wall, I decided to increase my fees by five times.  It transformed my business.  For that to occur, three shifts had to be made in how I was operating in my business.  

Here are the three same shifts I see my clients needing to make as well:

1. Start believing

Coaches who don’t believe in their market and people willing to pay them what they’re worth, attract broke clients.  Coaches that believe people are willing to pay for high ticket programs, start attracting clients willing to make big investments in their future.

The biggest struggle coaches have is believing in their own marketplace.  The result is that they attract people that aren’t willing to invest in themselves.  Without believing people will pay for their services, those people will never come into their lives.

“It was better to focus on the good and what we had than to focus on what we had lost and were losing.” – Paul McManus

2. Leveling up their network

Jim Rohn said, “You’re the average of the five people you spend the most time with.” The same goes for a coaching business.  Who are the five clients you spend the most time with?  Who are the five leads you are spending the most time with?

When telling coaches to raise their rates, I usually hear, “I know that I am undercharging for my work but no one will pay me what I’m worth.”  The truth is that they are just spending time with the wrong people.  A prosperous business is directly correlated with the people the coach is networking with.  Most coaches aren’t spending enough time with the right people.

Often, coaches are waiting for permission to level up their network.  That with enough hard work, someone will invite them into the club where the next tier of clients are waiting.  That is never going to happen.  

The coach needs to make the first move for those relationships to ever grow.  Doing so will give them the opportunity to flourish and potentially result in long term working relationships.  Which will allow the coaches to take their business to new levels—along with their rates.

3. Changing the sales conversation

It is ingrained in coaches to help fix the problems for others.  Unfortunately, fixing problems rarely equates to getting paid what they’re worth.  Prospects wanting to resolve their problems want it done quickly and at a bargain rate.  They want the coach in and out so they can focus on more important things—like creating their vision.

Coaches need to spend more time focusing on the vision of the prospect instead of the problem.  More questions should be asked to get a better understanding of what the client is seeking for their lives.  The coach needs so to show how the program will help make that prospect’s vision a reality.

“Your life is controlled by what you focus on.” – Tony Robbins

The result will be the prospect viewing the coach’s services as an investment.  When investing, the prospect won’t want to buy something cheap.  They will want to get the best product because they are working on making their vision a reality.

These are the three shift coaches need to make to start getting paid what we’re worth.  With the extra cash flow, coaches can start leveraging that money to free up their most important asset—time.  They can spend more time prospecting high quality leads, create more momentum to continue to grow and build the business they set out to create when first starting.

If you are a coach, which shifts do you need to make in your business? Leave your thoughts below!

Image courtesy of Twenty20.com

Benjamin Tyler is the founder of Client Enrollment Academy.  Where he shows coaches and consultants how to attract quality leads and attract them into high ticket programs, so they can build the business they set out to create at the start.

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Life

9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World

Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.

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harsh truths for young men
Image Credit: Midjourney

Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.

Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”

But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.

Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.

Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.

1. Never Use Your Illness as an Excuse

As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.

Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.

Here are five key lessons I’ve learned from Dr. Peterson:

  • Learn to write clearly; clarity of thought makes you dangerous.

  • Read quality literature in your free time.

  • Nurture a strong relationship with your family.

  • Share your ideas publicly; your voice matters.

  • Become a “monster”, powerful, but disciplined enough to control it.

The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.

2. You Can’t Please Everyone And That’s Okay

You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.

If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.

3. You Can Control the Process, Not the Outcome

Especially in creative work, writing, business, or content creation, you control effort, not results.

You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.

The best creators focus on storytelling, not applause.

4. Rejection Is Never Personal

Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.

Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.

5. Women Value Comfort and Security

Understanding women requires maturity and empathy.

Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.

Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.

6. There’s No Such Thing as Failure, Only Lessons

A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.

Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.

Be proud of your scars. They’re proof you were brave enough to try.

7. Public Speaking Is an Art Form

Public speaking is one of the most valuable and underrated skills a man can master.

It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.

If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.

8. Teaching Is Leadership in Disguise

Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.

Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.

Lifelong learners become lifelong leaders.

9. Study Human Nature to Achieve Your Dreams

One of the toughest lessons to accept: most people are self-interested.

That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.

Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.

Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.

Final Thoughts

The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.

Becoming a man today means embracing the hard truths most avoid.

Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.

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Change Your Mindset

Work-Life Balance Isn’t a Myth: Here’s How to Actually Make It Happen

Work stress doesn’t have to win, here’s how to protect your peace and thrive in any workplace.

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workplace stress management techniques
Image Credit: Midjourney

Starting a new job often comes with excitement and ambition. Yet, beneath that initial enthusiasm, many employees quickly encounter the reality of workplace challenges, especially stress. (more…)

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Change Your Mindset

The Four Types of Happiness: Which One Are You Living In?

Most people chase success only to find emptiness, this model reveals why true happiness lies somewhere else.

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happiness model explained
Image Credit: Midjourney

In a world driven by rapid technological growth and constant competition, many people unknowingly trade joy for achievement. (more…)

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Success Advice

11 Mark Manson Lessons That’ll Redefine Success in the Digital Age

Success in the digital age isn’t about hacks, it’s about the raw, real lessons Mark Manson actually lives by.

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Mark Manson life lessons on success
Image Credit: Midjourney

In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)

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