Success Advice
19 Success Mantras From Zig Ziglar to Help You Unleash Your True Potential

There’s a good reason why Zig Ziglar is considered by many as the Godfather of motivation. Ziglar did not beat around the bush; he had a clear set of ideas, with easy to implement strategies coupled with powerful tonality and delivery that made him one of the best in the business.
The following is a collection of 19 success mantras from Ziglar that will inspire and motivate you to take the right action and unleash your greatest potential.
1. Create a very specific and detailed goal
“You need a plan to build a house. To build a life, it is even more important to have a plan or goal.” – Zig Ziglar
The first success mantra from Ziglar is to set specific goals, because goals help you focus.
Ziglar wants you to set following types of goals:
- Big goals: Big goals are the type of goals that cause excitement and motivate you. If setbacks happen, focusing on these big goals will help push you forward.
- Long range goals: These can include monthly and yearly goals.
- Daily goals: Daily goals help you work consistently toward your long range goals.
Once your goals are in place, you can develop a plan on how to achieve them. Find out what obstacles you face, the skills you need to learn, and the people you need to meet in order to achieve your goals.
You don’t need to have everything figured out in the beginning. You can alter your goals and plans as you progress and as things become clear.
2. Visualize reaching your goals
“If you want to reach your goal, you must see it, be able to smell, touch and taste it, know how it looks and what it feels like in your own mind.” – Zig Ziglar
Imagination (or seeing things using your mind’s eye) is the most powerful tool at your disposal. You can achieve miracles if you use this tool properly.
So take a few moments daily to relax, clear your mind and actually visualize yourself living the type of life you intend to live. See yourself with the nice things you want in your life such as owning a house or taking a vacation. While you are doing this, bring some emotion into your body to mimic the emotions you would feel when you actually achieve your dreams.
Visualizing this way helps change your attitude, removes limiting beliefs and reprograms your subconscious mind with positive, empowering beliefs, so you can move toward your goals faster.
3. Plan your day first thing in the morning
“Every morning, run through your mind the things you are going to be doing. As you plan the day, as you think of all the things you have got to be excited about, it really does renew your energy.” – Zig Ziglar
A powerful tactic to ensure that you achieve your daily goals is to plan your day first thing in the morning. You can sit in silence and simply visualize all the things you are going to do today and how you are going to do it. As you visualize your day this way, you are filled with positive energy that will motivate you to utilize your time perfectly and take the right action.
4. Develop habits for success
“Motivation gets you going and habit gets you there.” – Zig Ziglar
Ziglar is right in pointing out that, motivation doesn’t last forever, but habits once formed, last forever. As human beings, we are creatures of habit. Habit forming is difficult in the beginning, but it’s formed, you start doing it effortlessly.
In order to reach success, you need to substitute your bad habits with good ones. For instance, a good habit would be getting up early in the morning, planning your day, and working for 1 to 2 hours without giving into distractions. Remember that habits are formed once you repeatedly do something for 21 consecutive days.
5. Believe that you can
“Before you can reach that goals, it is true that whether you think you can, or think you can’t, you are generally right.” – Zig Ziglar
If deep inside, you do not believe that you have what it takes to reach your goals, then you will never reach them. Therefore, it is crucial that you believe in your abilities and back yourself up to reach your goals. Whenever thoughts of self doubt arise, do not pay them any heed and instead shift your focus to empowering and uplifting thoughts of self belief.
6. Optimize your mind
“Remember, you are what you are and where you are because of what’s going on in your mind. And you can change what you are and where you are by changing what goes into your mind.” – Zig Ziglar
As we grow up, we unconsciously imbibe a lot of negative and limiting beliefs from our surroundings. These beliefs unless discarded will hamper your growth, so become conscious of your limiting thoughts. Study these thoughts and figure out from where they arise.
In other words, what beliefs in your subconscious are responsible for them. Once you are aware of these beliefs, stop giving them power by consciously shifting your attention from the negative thoughts to positive and empowering thoughts. Using affirmations and positive self talk is also a great way to reprogram your subconscious mind.
7. Develop a positive self image
“If you don’t see yourself as a winner, then you cannot perform as a winner.” – Zig Ziglar
How you perceive yourself in your mind’s eye is one of the most important factors that determines whether or not you will succeed.
If you think of yourself as someone who has what it takes to achieve success, you will achieve success, but if you think you are not good enough, you will see your reality reflecting that thought back to you. In-fact, your currently reality is reflective of the self image that you hold within.
Therefore, become conscious of the type of image you hold of yourself in your mind. Ask yourself these questions: How do I view myself? Do I think I am capable of reaching success? Do I believe that I deserve success? Do I see myself as a winner that everyone looks up to?
Simply becoming conscious of your self image can help you alter it from negative to positive.
8. Don’t worry about what others think of you
“Don’t be distracted by criticism. Remember ~ the only taste of success some people have is when they take a bite out of you.” – Zig Ziglar
People will always have something to say and you cannot please everyone. Don’t waste your time and energy worrying about other people’s actions and opinions. Keep your attention focused on your priorities because that’s what matters.
9. Learn from your mistakes
“If you learn from defeat, you haven’t really lost.” – Zig Ziglar
It’s only human to make mistakes. The important thing therefore is to not dwell over your mistakes and instead, ask yourself, what your mistakes are trying to teach you. In doing so, learn from your mistakes, because they are the greatest factors for your personal growth.
10. Always be open to learning
“Life is a classroom – only those who are willing to be lifelong learners will move to the head of the class.” – Zig Ziglar
The moment you think you know everything is the moment you stop growing. In order to succeed, you need to keep growing. Always keep an open mind, and always be open to learning. Do not become a slave to your beliefs, doctrines, and ideologies.
11. Practice delayed gratification
“The chief cause of failure and unhappiness is trading what you want most for what you want right now.” – Zig Ziglar
Studies prove that delayed gratification is a key factor toward achieving success. Make it a habit to not let distractions or short term pleasures take your focus away from achieving your long term pleasures and future rewards. The more you practice doing this, the stronger your self control becomes helping you achieve your long term goals faster.
12. Connect with yourself
“Outside of your relationship with God, the most important relationship you can have is with yourself. We must be healthy internally, emotionally and spiritually – in order to create healthy relationships with others.” – Zig Ziglar
Spend time with yourself. Get to know and understand yourself by practicing self reflection. The more you know yourself, the more you get in touch with your true nature, desires, and goals. Similarly, only by knowing yourself can you begin to know others. Only by loving yourself can you start attracting the right people into your life. All of these characteristics are crucial for success.
13. Spend time in solitude
“If you want to build a winning attitude, you need to take time to be quiet. And you need to do it at-least three to four times a week.” – Zig Ziglar
Ziglar is a major advocate of spending time in solitude. Spending time in solitude helps you reconnect with yourself. It also helps you clear your mind and attract life changing ideas. So make it a habit to spend time alone doing nothing. Spending even a few minutes with your own reflective thoughts can make a huge difference.
14. Surround yourself with uplifting people
“Surround yourself with people who want the best for you and the people you love!” – Zig Ziglar
For the most part, people can be divided into two categories – the lilies and the leeches. The lilies are those who uplift you and leeches are those who drain you.
If you are surrounded by leeches all day long, they will suck your energy dry and you will find yourself feeling a lot less motivated and productive. Instead, when you surround yourself with good people, you will find yourself full of positive energy to take action.
So make a conscious effort to cut out toxic people from your life and surround yourself with people who inspire you to be yourself and who accept you for who you are.
15. Express gratitude
“Of all the “attitudes” we can acquire, surely the attitude of gratitude is the most important and by far the most life changing.” – Zig Ziglar
Expressing gratitude changes your mindset from one of lack to one of abundance. When you feel abundance, you attract abundance into your life. Therefore, every day make it a point to feel gratitude for everything that you have in your life.
16. Value your time and use it effectively
“If you don’t plan your time, someone else will help you waste it.” – Zig Ziglar
Use time as your most valuable resource. This is where planning your day can help you immensely. When you have a set plan in place, you will automatically learn to say no to things that are not productive.
17. Start slow and develop as you go
“Peak performance is dependent on passion, grit, determination, and a willingness to do something poorly until you can do it well.” – Zig Ziglar
You don’t need to have everything figured out from the very beginning. It is also not important that you are an expert in your field of work from the very beginning. You can begin small with whatever you have and develop as you go along. Remember that it is the slow and steady that wins the race.
18. Do not compare yourself to others
“Make a careful exploration of who you are and the work you have been given, and then sink yourself into that. Don’t be impressed with yourself. Don’t compare yourself with others.” – Zig Ziglar
In order to reach your goals, it is important that you know your strengths and abilities. Focus on them instead of focusing on your weaknesses. When you compare yourself to others, you automatically start to see things that you lack and lose perspective. Get rid of the habit of comparing yourself to others, and keep your focus on yourself.
19. Be persistent
“If you have the character to hang in there when its tough, you will develop or acquire every other characteristic necessary to WIN in the game of life.” – Zig Ziglar
And finally, the most important of all is to be persistent in your efforts even when the going gets tough.
Ziglar’s book, ‘See You At The Top’, was rejected 39 times before it was published in the year 1975. The book is still in print today and is considered an American classic. Goes to show what persistence can help you achieve. It does not matter how slow you are as long as you are persistent.
Which one of Zig Zaglar’s 19 success mantras resonated most with you and why? Share your thoughts below!
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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”
While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.
Why This Gap Exists
Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.
What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.
Tools and Techniques to Bridge the Gap
Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.
1. Practice Mutual Empathy
Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.
2. Maintain Professional Boundaries
Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.
3. Follow the Golden Rule
Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.
4. Avoid Micromanagement
Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.
5. Empower Employees to Grow
Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.
6. Communicate in All Directions
Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.
7. Overcome Insecurities
Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.
8. Invest in Coaching and Mentorship
True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.
9. Eliminate Favoritism
Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.
10. Recognize Efforts Promptly
Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.
11. Conduct Thoughtful Exit Interviews
When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.
12. Provide Leadership Development
Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.
13. Adopt Soft Leadership Principles
Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.
The Bigger Picture: HR’s Role
Mercer’s global research highlights five key priorities for organizations:
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Build diverse talent pipelines
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Embrace flexible work models
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Design compelling career paths
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Simplify HR processes
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Redefine the value HR brings
The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.
Treat Employees Like Associates, Not Just Staff
When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.
Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.
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