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Success Advice

11 Keys to Achieving Leadership Effectiveness and Excellence

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There are 11 secrets to your leadership success.  They are more than secrets and, in fact, the 11 keys to your leadership success.  These keys are the 11 E’s that are the surefire ingredients for effective leadership.  They help you unlock your hidden leadership potential and make you an effective leader.   They are Example, Energy, Enthusiasm, Endurance, Emotional Intelligence, Eloquence, Empowerment, Effectiveness, Execution, Excellence, and Ethics. We will discuss these 11 E’s succinctly which are the keys to your leadership success. And remember, one of the first steps to begin learning about leadership is reading the success stories of others through leadership and management books.

1. Example

Leadership success starts with the first key – Example. When we look at leaders like Mahatma Gandhi, Martin Luther King Jr. and Mother Teresa what made them stand out from others is setting an example for others.  These leaders practiced what they preached throughout their lives. They have left deep imprints on humankind. 

2. Energy 

The second key to your leadership success is Energy. Every leader must demonstrate higher energy levels. Energy does not mean physical energy alone. It includes mental, emotional, and spiritual energy. When we look at leaders like Genghis Khan, Theodore Roosevelt, and Barack Obama, we find them radiating a lot of energy.  Only when the leaders are energetic they will be able to energize and influence others. 

3. Enthusiasm

The third key to your leadership success is Enthusiasm. Enthusiasm is all about interest in one’s own area of activity.  It sounds like passion, but it is different from passion. Enthusiasm is contagious. Bo Bennett rightly said, “Enthusiasm is excitement with inspiration, motivation, and a pinch of creativity.”

4. Endurance

The fourth key, Endurance is the ability to survive shocks and setbacks. It is a state of being unruffled and undeterred when problems crop up due to external forces and factors.  Leaders should not give up just because of a few setbacks.  They need to demonstrate endurance at all times to motivate their followers.  Alexander the Great demonstrated amazing endurance by conquering the world at the age of 32.  Samuel Adams, one of the founding fathers of America, and Sir Ernest Shackleton, the explorer are great examples of endurance.  J. Willard Marriott rightly remarked, “Good timber does not grow with ease; the stronger the wind, the stronger the trees.” 

“Great leaders do not desire to lead but to serve.” – Myles Munroe

5. Emotional Intelligence

The fifth key to your leadership success is Emotional Intelligence. Emotional intelligence is the ability to recognize and understand your moods, emotions, and drives, as well as their effect on others.  Emotional intelligence involves listening to others, picking up the hidden data of communication, acknowledging others’ perceptions, and managing people’s egos and emotions.   It is the ability and the intelligence to manage the behavior of divergent individuals in a group. Research reveals that 80 percent of your leadership success depends on emotional intelligence. 

6. Eloquence

Eloquence is the sixth key to your leadership success. Eloquence involves making the speech comprehensible to all audiences.   Eloquence is about being persuasive, fluent, and elegant in your speaking.  Eloquence is articulating your ideas, insights, and thoughts with others at ease.  It is one of the surefire ingredients of effective leadership.  When you look at leaders like Woodrow Wilson, Abraham Lincoln, Swami Vivekananda, Winston Churchill, Franklin D Roosevelt, Adolph Hitler, Martin Luther King, and John F Kennedy, it is very clear that they were all great orators who have left deep imprints even after their death through their eloquence.   

7. Empowerment

The seventh key to your leadership success is Empowerment.  “Empowerment means giving power to your people and encouraging them to act independently so that they can learn by trial and error and build their confidence levels. It builds confidence and develops competence in them. Over some time followers can also excel as leaders.   When you empower others it indicates that you have confidence in them. It shows that you have trust in others. As trust begets trust, empowering others elevates you as a leader” – says Marcin Jablonski Chief Commercial Officer at LVBET

8. Effectiveness

Effectiveness is the eighth key to your leadership success. Effectiveness is all about being qualitative in applying your efforts and energies.  It is rightly said that managers are efficient and leaders are effective.  It means being thorough in planning and execution thus minimizing mistakes.  It is a kind of qualitative and smart work.  In brief, effectiveness is all about doing the right things rather than doing things right. Peter Drucker rightly said, ”Effective leadership is not about making speeches or being liked; leadership is defined by results, not attributes.” 

9. Execution

The ninth key to your leadership success is Execution.  Execution is a systematic method of exposing, understanding, and appreciating the ground realities and acting accordingly.  It is a kind of mission to roll out.  It helps translate vision into reality. It is the link between strategy and reality.  It closes the gap between the vision and outcomes.  Every leader must possess this ingredient to enhance his/her effectiveness. Jamie Dimon rightly remarked, “I’d rather have a first-rate execution and second-rate strategy any time than a brilliant idea and mediocre management.” 

10. Excellence

Excellence is the tenth key to your leadership success. Leaders must excel in their areas to command respect from their followers.  Excellence should not be confused with perfection.  Excellence means being the best.  Leaders like to be at their best and they constantly strive for delivering the best results. 

11. Ethics

Last but not least and the eleventh key to your leadership success is Ethics. When leaders possess all the ten E’s and fall short of this eleventh E, they get into the abyss.  The global financial turmoil is due to the dearth of ethics in the corporate world.  Hence, ethics are the backbone of leadership success and effectiveness as it builds trust and confidence in others.   

We can summarize the definition of leadership as follows: “Leadership starts with Example and ends with Ethics and in the middle there are other E’s such as Energy, Enthusiasm, Endurance, Emotional Intelligence, Eloquence, Empowerment, Effectiveness, Execution, and Excellence.  All these 11 E’s are the surefire ingredients to excel as a successful leader.  Any deficiency in any one of these E’s affects leadership effectiveness adversely.” 

Professor M.S. Rao, Ph. D., is a 21st-century Philosopher and the Father of “Soft Leadership.” He is an International Leadership Guru and the Founder of MSR Leadership Consultants, India. He has forty-four years of diversified experience, including military, and is the author of fifty-four books, including the award-winning See the Light in You.

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Change Your Mindset

You Become What You Absorb: How Input Shapes Your Life

We let the world dictate who we spend time with and what input we allow in, rarely stopping to consider the effects it’s having on us

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How Input Shapes Your Life
Image Credit: Midjourney

“Input” is anything from the outside world that influences your mood, mindset, and emotional state. It includes the media you consume, the books you read, the podcasts and music you listen to, and the movies and shows you watch. But it also encompasses much more: the environment you live and work in, the conversations you have, the people you surround yourself with, and the events, personal or global, that unfold around you. (more…)

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Success Advice

This Overlooked Skill Drives Real Business Growth

It strengthens relationships, enhances decision-making, and fosters trust.

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Importance of listening in leadership
Image Credit: Midjourney

In every successful leader’s toolkit, one skill stands out above the rest: the ability to listen. While good leaders are known for making confident decisions, great leaders understand that those decisions are only as strong as the information they’re based on. And that information? It comes from truly listening to their teams, peers, and even critics. (more…)

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Scale Your Business

Tired of Wasting Money on the Wrong Marketers? Here’s How Smart Entrepreneurs Are Finally Hiring Right

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truthmetric, burning money on marketing

If you’ve ever Googled how to hire a Facebook marketer or best TikTok marketing agency only to spend thousands on someone who couldn’t deliver…congrats, you’ve joined a very expensive club! For many entrepreneurs, hiring a digital marketer feels like more like visiting a casino and gambling with your runway, than it feels like securing a partner who’ll help build your business. Often,  it feels like you’re betting on a stranger to grow the dream you’ve poured your savings into.

And way too often, you lose that bet.

You don’t need another list of the “Top 10 Agencies” with five-star testimonials and polished logos. You need to know which marketer can actually drive results for your business. Not in theory. In practice.

This is where entrepreneurs are learning to pivot. And it’s why a new platform called TruthMetric.com is turning heads across the startup world.

Why Most Startups Burn Through 3–6 Marketers Before Finding the Right One

Here’s the hard truth: most startups don’t fail because of their product, they fail because they can’t get sales or sell it fast enough. And in trying to fix that, founders usually go through five or six marketers, burning tens of thousands before finding someone who truly knows how to convert.

You build your product, get your website live, maybe even launch an ad campaign. But when you search for help and look up how to “hire a YouTube ads agency” or “top Facebook ad expert for Shopify”, you get hit with a sea of shiny portfolios, “ninja” titles, and endless promises.

Three months later, you’re still waiting on your first profitable campaign, and you’re most likely out tens of thousands, feeling utterly defeated…and maybe grinning with an affinity for that upcoming boxing class with a picture of that marketer’s fac……nevermind.

If this sounds like you, it’s time for what one entrepreneur called a strategic shift to scale smarter, not harder.

Introducing TruthMetric.com: The Transparent Marketplace for Hiring Marketers Who Deliver

TruthMetric.com isn’t just another freelancer platform or agency directory. It’s the first hiring solution where you can see three years of real, verified marketing performance before spending a dime.

That includes:

  • Verified ad campaign performance
  • Actual return on ad spend (ROAS)
  • Industry-specific experience
  • Platform specialties (Facebook, TikTok, YouTube, Google Ads, and more)

Whether you’re looking for a Facebook ads expert, a TikTok marketer, or a YouTube growth strategist, TruthMetric.com lets you filter and compare based on what actually matters, results.

This level of clarity is something you won’t find on platforms like Upwork or Fiverr. And it solves what many founders know too well as the New York Pizza Problem: where every marketer claims they’re “the best,” just like every pizzeria in Manhattan says they’re #1. Often without showing you results, you get sucked into this dream of collaboration, until the nightmare commences the moment you fork that first invoice payment. Hence the deception that leads to many business owners losing their hard earned savings and budget to launch their grand idea.

With TruthMetric, you finally get the data to decide for yourself, BEFORE you hire. Now if only New York Pizza shops had the same transparency then maybe you’d finally find the best pizza in New York, perhaps the perfect post work out after a boxing sesh? I think so!

Why Founders Are Shifting to Results-First Hiring

Most entrepreneurs think they need to do it all themselves, until they burn out or burn through their budget. That’s exactly why this founder had to drop the Superman complex and hire a marketing genius.

What makes TruthMetric so powerful is that it turns hiring into a confident move, not a hopeful one. You’re no longer guessing. You’re choosing from proven performers. You know what vertical they dominate. You know their past client performance. You see the monthly results from the campaigns they ran, and the outcomes they achieved.

It’s not just efficient. It’s empowering.

Scaling Quickly Requires Automation and Eliminating the Noise

Founders who scale quickly understand one thing: growth isn’t just about hustle, it’s about systems. TruthMetric is the system for finding great marketers at speed. No more DM’ing ten freelancers or interviewing agencies feeling like you are asking the world of them to just see some prior results. Instead you get to see the information you need to make an informed decision and plug into verified talent, all ready to perform.

This difference allows for you to match perfectly with the right talent quickly. If you’re building your business to run lean and fast, this convenience plugged in with automation can help you scale your small business right alongside your new marketing hires.

Why TruthMetric Is Also a Boon for Marketers, Not Just Founders

This isn’t just a win for founders, it is a gift for great marketers, too.

If you’re a freelance marketer who’s been quietly pulling 10x ROAS for clients while being passed over for flashy agencies, you now have a stage where your results speak louder than your brand.

TruthMetric is a true meritocracy. No fluff. No sales tricks. Just data.

If you’re tired of being overlooked and ready to stand out based on what you actually deliver, this is your home.

The Secret Weapon for Investors and M&A Operators

There’s another angle here that some of our readers might miss.

Investors, private equity firms, and M&A advisors should be drooling at the thought of having a proven talent pool they can plug and play and the ability to use TruthMetric to revive underperforming companies. Imagine acquiring a business or becoming an active investor, then dropping in a verified operator with a history of explosive growth in that niche.

It’s plug-and-play. Scale on demand.

That kind of insight has never been available before. You couldn’t do this on Upwork. You certainly can’t do it through a friend-of-a-friend referral. 

And when it comes to attracting high-performing talent, here’s how to hire top talent and keep them around.

Let’s Really Drive This Home…

If you’ve wasted money on agencies or freelancers who couldn’t deliver, it’s not because you’re bad at hiring, it’s because the game was stacked against you. Trusting dreamy charismatic sales pitches over data was a doomed approach from the start. 

TruthMetric levels the playing field by showing you what no other talent marketplace does and that’s proof.

Real marketers. Real results. Real growth.

It’s time to stop guessing and start hiring based on data.
Visit TruthMetric.com and make your next marketing hire the one that actually works.

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Personal Development

The Real Reason Successful People Are Never Late

More than just good manners, punctuality is a vital professional and personal trait.

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Successful people are punctual
Image Credit: Midjourney

How do you feel when your flight is delayed, throwing your entire schedule into chaos? Or when a patient dies due to a doctor’s tardiness? What about missing a job opportunity because your driver showed up late? And how do you react when someone walks in late without the basic courtesy of apologizing? (more…)

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