Connect with us

Scale Your Business

10 Principles to Attain Success in Modern Business

Work hard, play hard is the mantra for success that is given to budding entrepreneurs. But in the 21st century, no single rule can be applied to it.

Published

on

Image Credit: Unsplash

Work hard, play hard is the mantra for success that is given to budding entrepreneurs. But in the 21st century, no single rule can be applied to it. You might even have heard people saying, “Don’t simply work hard, work smart.” There are endless motivational and inspirational videos of successful businesses and of people who can go on and on with their advice. 

The thing is that success has different meanings for different people and even takes different paths depending upon its pursuer. But when it comes to business, there are certain conventions that need to be observed and followed. For any business trying to survive in the 21st-century, things are a tad easier as they have technology by their side. 

But while technology has made things easier for us, it has also made the competition cruel, and to fight, survive and sustain in this competitive era, one needs to have insights on how one can get the best out of the available resources and of course out of themselves. However, these things are certainly easier said than done. Doing business in the modern era is a mix and match of several tips and tricks. While you may be able to find endless advice on this topic, listed here are ten simple yet effective principles that will come in handy for attaining success in today’s modern era.

1. Always Keep an Eye on Your Niche Market

The market is extremely volatile. What’s working today might not work after a couple of months. So the very first key to a successful business is to always keep an eye on your niche market. Whether you are thinking of launching a new product or providing extra services, you first need to make sure that the market is ready and ripe to receive those products or services, or else all your strategies can simply get vaporized in the volatility of the market.

2. Stay Focused on the Vision

Success doesn’t come easy but at some point, you might even get what you want. But remember, sustaining success is more important than attaining it. Most businesses in the modern era fail because success gets in the head of the stakeholders and they eventually lose their vision. So no matter what, you must not stray from your vision because your vision is what inspired you to get started in the first place, and that is what will keep you on the path.

3. Embrace Technology to the Fullest

And that is not an option. No matter what niche market sector you’re into, if you wish to establish a good network, automate your operations, save on your resources and escalate your market presence, then embracing technology is a must. Invest in data center infrastructure, CMS, ERPs, AI/ML, mobile applications, and many more services – there is a number of ways in which technology can assist you in easing otherwise tedious tasks. To get the best out of it, it’s better to hire the professional services of a reliable development firm.

4. Hire and Retain the Right People

Running a business requires a proficient team and a team needs members – qualified, trustworthy, and efficient people who can provide productivity and deliver results. The problem with modern businesses is that they manage to find such people but fail to retain them. Avoid this mistake because your competitors are also in need of good people and if they happen to grab some of yours, then that surely can lead to a setback, at least till you manage to find their appropriate substitutes.

5. Have Clear Communications with Customers

Your customers are one of the lifelines of your business. When the journey of success commences, most start-ups are extremely careful in handling and dealing with their customers. They arrange one-to-one calls, personalized emails and whatnots. But once the business starts gathering momentum, the customers take a backseat, and that’s a blunder. 

Remember, in today’s cut-throat competition, reputation can mean a lot, and your customers hold the power to make it or break it. Having clear communication with your customers can make a positive impression on them and can result in positive brand building through their positive feedback.

6. Filter Information

When an entrepreneur starts new, he/she tends to have a keen mind for information. Thanks to the Internet, a curious mind can find tons of information on any given topic per se. But this information overload can turn out to be dangerous if one does not know to filter. That’s right. While there are many experienced business gurus and professionals who guide young minds with practical lessons, some information is gibberish. 

So filtering information is also crucial for your business. While it is a wise thing to apply proven business tactics, not all of them are meant for application. Cross-check the given details, verify the sources and go to the implementation phase only after validating the information.

7. Prepare for Adversity

If COVID has taught us anything, it is we MUST reduce our carbon footprint as that’s destroying nature and that no matter how good your business is doing, it MUST be prepared to face the adversities. No one in their right mind imagined that businesses will have to face such a drastic situation for almost a couple of years. There is no telling what might befall us tomorrow. So a wise businessman/woman will always take measures to safeguard their business from any adverse situations.

8. Take a Break

All work and no play make Jack a dull boy. You need a head full of dreams, dedication, and undeterred devotion to make your business large but more importantly, you need a break every now and then to keep the ideas flowing. Work is important but often, too much work can consume our health, mind and soul. If we don’t allow ourselves to rest, it eventually erodes our mental and physical health. So plan short vacations every now and then so you can rejuvenate your health, replenish your soul and refill your mind with more refreshing ideas.

9. Go Tech-Free Once a Week

Our day starts with looking at the cell phone and ends with putting it on alarm for the next day. In between, there are endless calls, social networking, online shopping, chatting, notification and it goes on and on. It’s true that digital networking helps modern businesses to thrive, but excess of everything is bad, even technology. 

So make it a point to go tech-free at least once a week and make that a rule in your office too. Go completely offline – no gadgets, no calls, and no social media. Spend time with your friends and family. Plan an office party, keep competitions – do anything but stay away from the gadgets.

10. Break Your Big Goals into Small Tasks

We all wish to achieve more in less time and in order to do that, we often end up setting unrealistic goals. Remember these wise words by Denzel Washington:

‘Without commitment, you will never start but more importantly, without consistency, you will never finish.’

That’s another big reason why so many businesses of the modern era are meeting with dead ends. It’s good to be ambitious but it’s necessary to stay practical too because that is what helps us in staying consistent. You have 24 hours and whatever you wish to do have to be done within these hours. 

So instead of setting unrealistic goals, set up small tasks for every day and stay committed to them. Consistently doing those tasks will eventually help you accomplish the big goals you were aiming for and keep you inspired to do and achieve more.

Summing Up

Nothing is more satisfying than watching the seeds of your hard work reap the results you always wanted. But to keep harvesting good crops year after year, you need to keep your business in good health. Though there is no exact way to do it, following these principles can help you chalk out your own set of guidelines for the same.

Albert Smith is Digital Marketing Manager at Hidden Brains, a leading software development company specializing in mobile & web apps. He provides innovative ways to help tech companies, startups and large enterprises build their brand.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Scale Your Business

Tired of Wasting Money on the Wrong Marketers? Here’s How Smart Entrepreneurs Are Finally Hiring Right

Published

on

truthmetric, burning money on marketing

If you’ve ever Googled how to hire a Facebook marketer or best TikTok marketing agency only to spend thousands on someone who couldn’t deliver…congrats, you’ve joined a very expensive club! For many entrepreneurs, hiring a digital marketer feels like more like visiting a casino and gambling with your runway, than it feels like securing a partner who’ll help build your business. Often,  it feels like you’re betting on a stranger to grow the dream you’ve poured your savings into.

And way too often, you lose that bet.

You don’t need another list of the “Top 10 Agencies” with five-star testimonials and polished logos. You need to know which marketer can actually drive results for your business. Not in theory. In practice.

This is where entrepreneurs are learning to pivot. And it’s why a new platform called TruthMetric.com is turning heads across the startup world.

Why Most Startups Burn Through 3–6 Marketers Before Finding the Right One

Here’s the hard truth: most startups don’t fail because of their product, they fail because they can’t get sales or sell it fast enough. And in trying to fix that, founders usually go through five or six marketers, burning tens of thousands before finding someone who truly knows how to convert.

You build your product, get your website live, maybe even launch an ad campaign. But when you search for help and look up how to “hire a YouTube ads agency” or “top Facebook ad expert for Shopify”, you get hit with a sea of shiny portfolios, “ninja” titles, and endless promises.

Three months later, you’re still waiting on your first profitable campaign, and you’re most likely out tens of thousands, feeling utterly defeated…and maybe grinning with an affinity for that upcoming boxing class with a picture of that marketer’s fac……nevermind.

If this sounds like you, it’s time for what one entrepreneur called a strategic shift to scale smarter, not harder.

Introducing TruthMetric.com: The Transparent Marketplace for Hiring Marketers Who Deliver

TruthMetric.com isn’t just another freelancer platform or agency directory. It’s the first hiring solution where you can see three years of real, verified marketing performance before spending a dime.

That includes:

  • Verified ad campaign performance
  • Actual return on ad spend (ROAS)
  • Industry-specific experience
  • Platform specialties (Facebook, TikTok, YouTube, Google Ads, and more)

Whether you’re looking for a Facebook ads expert, a TikTok marketer, or a YouTube growth strategist, TruthMetric.com lets you filter and compare based on what actually matters, results.

This level of clarity is something you won’t find on platforms like Upwork or Fiverr. And it solves what many founders know too well as the New York Pizza Problem: where every marketer claims they’re “the best,” just like every pizzeria in Manhattan says they’re #1. Often without showing you results, you get sucked into this dream of collaboration, until the nightmare commences the moment you fork that first invoice payment. Hence the deception that leads to many business owners losing their hard earned savings and budget to launch their grand idea.

With TruthMetric, you finally get the data to decide for yourself, BEFORE you hire. Now if only New York Pizza shops had the same transparency then maybe you’d finally find the best pizza in New York, perhaps the perfect post work out after a boxing sesh? I think so!

Why Founders Are Shifting to Results-First Hiring

Most entrepreneurs think they need to do it all themselves, until they burn out or burn through their budget. That’s exactly why this founder had to drop the Superman complex and hire a marketing genius.

What makes TruthMetric so powerful is that it turns hiring into a confident move, not a hopeful one. You’re no longer guessing. You’re choosing from proven performers. You know what vertical they dominate. You know their past client performance. You see the monthly results from the campaigns they ran, and the outcomes they achieved.

It’s not just efficient. It’s empowering.

Scaling Quickly Requires Automation and Eliminating the Noise

Founders who scale quickly understand one thing: growth isn’t just about hustle, it’s about systems. TruthMetric is the system for finding great marketers at speed. No more DM’ing ten freelancers or interviewing agencies feeling like you are asking the world of them to just see some prior results. Instead you get to see the information you need to make an informed decision and plug into verified talent, all ready to perform.

This difference allows for you to match perfectly with the right talent quickly. If you’re building your business to run lean and fast, this convenience plugged in with automation can help you scale your small business right alongside your new marketing hires.

Why TruthMetric Is Also a Boon for Marketers, Not Just Founders

This isn’t just a win for founders, it is a gift for great marketers, too.

If you’re a freelance marketer who’s been quietly pulling 10x ROAS for clients while being passed over for flashy agencies, you now have a stage where your results speak louder than your brand.

TruthMetric is a true meritocracy. No fluff. No sales tricks. Just data.

If you’re tired of being overlooked and ready to stand out based on what you actually deliver, this is your home.

The Secret Weapon for Investors and M&A Operators

There’s another angle here that some of our readers might miss.

Investors, private equity firms, and M&A advisors should be drooling at the thought of having a proven talent pool they can plug and play and the ability to use TruthMetric to revive underperforming companies. Imagine acquiring a business or becoming an active investor, then dropping in a verified operator with a history of explosive growth in that niche.

It’s plug-and-play. Scale on demand.

That kind of insight has never been available before. You couldn’t do this on Upwork. You certainly can’t do it through a friend-of-a-friend referral. 

And when it comes to attracting high-performing talent, here’s how to hire top talent and keep them around.

Let’s Really Drive This Home…

If you’ve wasted money on agencies or freelancers who couldn’t deliver, it’s not because you’re bad at hiring, it’s because the game was stacked against you. Trusting dreamy charismatic sales pitches over data was a doomed approach from the start. 

TruthMetric levels the playing field by showing you what no other talent marketplace does and that’s proof.

Real marketers. Real results. Real growth.

It’s time to stop guessing and start hiring based on data.
Visit TruthMetric.com and make your next marketing hire the one that actually works.

Continue Reading

Scale Your Business

This CPA Framework Quietly Makes Marketers Thousands Every Month

The actionable CPA marketing tips in this article can surely help you to improve your game and earn more.

Published

on

CPA marketing tips
Image Credit: Midjourney

CPA marketing is a legit source of revenue as it pays for a referral to complete a certain task, such as visiting a page or signing up for a trial.
It’s performance-based, so you only get paid when the referral converts, and, as a result, it encourages you to find ways to increase conversion and return (ROI). (more…)

Continue Reading

Entrepreneurs

Crisis-Proof Your Business Now: Essential Strategies for Every Entrepreneur

Around one in five U.S. businesses fail within a year of opening their doors, with around half closing in five years.

Published

on

how to be prepared for a crisis in your business

Every business of any size in any industry will experience a crisis at some stage. Sadly, the majority don’t survive. Around one in five U.S. businesses fail within a year of opening their doors, with around half closing in five years. (more…)

Continue Reading

Entrepreneurs

Why Your Business Can’t Afford to Ignore Mapping Software

data-driven organizations are more than 20 times more likely to gain customers

Published

on

Best mapping software

Effective decision-making is fundamental to successful business operations, but achieving informed decisions can be challenging without proper data. Unfortunately, having so much data available also means having the right tools.  (more…)

Continue Reading

Trending