Startups
5 Steps to Turn Your Business Into a Well Oiled Machine
A lot of online business owners that I interact with run “one man” operations. They spend most of their time delivering to their clients, leaving little room to bring in new ones, and generally grow their business. I’ve been there myself, and it’s incredibly easy to get stuck on solopreneur island, because in order to get off you have to jump into the unknown water and swim.
There are a two main problems with being a solopreneur, and if you are one these it may seem very familiar to you. First of all, as mentioned above, it’s easy to get busy delivering to clients, but that doesn’t actually grow your business, getting NEW clients does. The other big problem is that everything depends on you. You can’t get sick, tired, or go on a holiday, because as soon as you take your foot off the gas pedal, everything stops. Funnily enough, many of us start our own businesses in order to get freedom, yet many just end up creating another job for themselves.
The good news is that you can get off solopreneur island. I’ve done it, and here’s how to do it yourself:
Step #1 – Get clarity & package your offers
A lot of solopreneurs offer a wide range of services. They talk to prospects from all angles, and tailor make their services to fit each unique client’s needs. Sounds like a noble thing to do, but it’s not sustainable. A better approach is to look at the common denominator of the clients you’ve already worked with, and see if you can turn that into a front end offer.
I used to talk to prospects, listen to their needs, and then create a proposal, which usually got rejected. Since we sell video production, I told myself that every video is different, and you can’t turn that into a package. That was simply a limiting belief, and we eventually started offering 30, 60, and 90 second videos with either template or custom graphics.
Look at all the things you’re offering, and see if you can turn your offers into a menu, just like at a restaurant.
“Time = life; therefore, waste your time and waste your life, or master your time and master your life.” – Alan Lakein
Step #2 – Start treating your website like the asset it could be
Your website can get you new clients on autopilot. Don’t hold your website back by having 3 portfolio items and a contact form. Turn it into a salesman.
We get anywhere from 5-20 new clients every single month through our website. The way to accomplish this is to first and foremost realize that people cannot make a purchase if they have unanswered questions. Put all the information they need to make a decision right there on your website. If your prices are less than $1,000 for what you offer, I believe you can make the sale right there on the website. If it’s higher than $1,000 I generally recommend to get people on a phone call first.
These are some things you should do to your website: describe the problem your audience has, describe your solution, show lots of previous work, and tons of testimonials. You should also answer all the frequently asked questions, offer a guarantee, show pictures of your team and most importantly, go for the sale/phone call, not a contact form. Don’t hold your website back, let it work for you.
Step #3 – Build a high quality team
People freak out about hiring. They think hiring means you have to be able to pay someone $60,000 a year, but that’s not true. Like anything else, you can and should, start small. I hired my Project Manager for 3 hours per week when we started.
You’ll also note I wrote “high quality” above. This is crucial. When you hire a $3/hour graphics designer from India, I promise you’ll get $3 quality work. The problem with being cheap when you hire is that you get people that aren’t good at what they do, and can’t solve their own problems. When people can’t solve their own problems it’ll be up to you to do that. You’ll end up working just as much as if you didn’t hire them in the first place, therefore you are effectively paying money to give yourself stress. Does that sound like a good deal to you?
It’s better to hire a $25/h person for 3 hours than a $5/h person for a month. Once I decided to try hiring a high quality freelancer instead of a cheap one, I instantly saw the benefits and have never gone back.
Step #4 – Build systems and procedures
You should have a process in place for everything that is done in your business, especially the stuff that is done repeatedly. Use project management software so that your client facing work always follows the same structure. Use Trello for internal processes. Create documents and checklists showing how to do things.
If you’re training a new employee, record a video rather than doing the training live as you should expect to have to train another person on the same exact thing in the future. This way a ton of the training will already be ready to go if your employee quits on you (this happened to me and I was able to successfully replace a project manager and have the new one up and running within one week!)
“To be happy, we must not be too concerned with others.” – Albert Camus
Step #5 – Automate when possible
Make a list of every task that happens in your business from when a prospect finds you to when your product is delivered to them. Then, look at how many of those things can actually be done by a computer, and get to work using ApiX-Drive or Zapier and all your other tools.
If you find yourself having the same conversations over and over again, just record a video and save yourself the time! Every automation you put in place is going to save you minutes and eventually hours every single week. This frees up your time so that you can focus on growing your business, instead of just delivering to your clients.
Summary
Getting off solopreneur island is not rocket science. You’ll need to get clear on what your packages are, put your client acquisition on autopilot, get a high quality team in place, document and checklist everything, and finally automate what you can.
Once you actually go through with this you’ll find that your business can run without you, but more importantly you’ll be able to spend your time on growing the business, and not being forced to do the day-to-day operations.
What’s your main takeaway from this article? Comment below!
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15 Business Lessons From Napoleon’s Playbook
Unleash your business potential by harnessing Napoleon’s strategic genius.
From dreaming big and thinking bold to moving fast and staying agile, these time-tested tactics are your blueprint for success.
Learn how creative leadership, detailed planning, and relentless execution can transform your business landscape. Boost morale, lead with clarity, and embrace hard work to conquer your industry.
Don’t just survive—thrive with the power of Napoleon’s lessons.
Here are 15 Powerful Lessons You Can Learn From Napoleon Bonaparte
1. Dream Big, Think Bold
Napoleon wasn’t just playing small; he believed that “Imagination rules the world.” In the business world, boldness and creativity are game-changers. Don’t just aim to fit in—push boundaries and set ambitious goals that make you stand out.
Think of Steve Jobs, who didn’t just want to make computers; he wanted to revolutionize entire industries. Your vision should be so grand it almost feels unreachable. When you dream big, you inspire those around you to believe in the impossible and work together to achieve extraordinary outcomes.
2. Move Fast, Stay Agile
Napoleon’s quick and secretive moves gave him an edge. In business, you gotta be nimble. Adapt quickly, move fast, and you’ll often find yourself ahead of the game, capturing opportunities your competitors miss.
Companies like Amazon and Tesla thrive because they constantly innovate and pivot when needed. Speed is your friend; it allows you to react to market changes and customer demands faster than the competition, ensuring you remain relevant and ahead of the curve.
3. Creative Leadership
Napoleon thrived on chaos and wasn’t afraid to switch things up. Unlike rigid leaders, he was flexible and adaptive. In business, embrace change and let chaos work for you. Being adaptable can turn unpredictable situations into opportunities.
Think of how Netflix transitioned from DVD rentals to a streaming giant. Flexibility and creativity in leadership allow you to navigate through turmoil and emerge stronger, transforming challenges into stepping stones.
4. Organize Like a Pro
Napoleon’s mind was like a supercomputer, processing vast amounts of info to make smart moves. Businesses should do the same—stay organized, use real-time data, and adapt strategies based on fresh insights to keep that competitive edge.
Utilize modern tools like CRM systems, analytics software, and AI to manage information efficiently. Staying organized and informed means you can make better decisions, foresee potential issues, and react promptly.
5. Keep It Simple
Napoleon knew the power of simplicity. Overcomplicating things can bog you down. In business, streamline processes and focus on what truly matters to hit your goals efficiently.
Apple’s product design philosophy under Jobs was about simplicity and user-friendliness.When you remove unnecessary complexity, you reduce errors, speed up processes, and make it easier for your team to focus on what’s important, driving efficiency and effectiveness.
6. Execute Relentlessly
Once Napoleon decided on a course of action, he went all in. In business, once you pick a direction, pursue it with full commitment. Execution is where success is truly made.
Look at how Elon Musk commits to his vision for SpaceX and Tesla. Relentless execution means overcoming obstacles, staying focused on your goals, and not getting distracted by setbacks. It’s the determination and persistence in execution that ultimately leads to triumph.
7. Play to Your Strengths
Napoleon only fought battles he knew he could win. In business, focus on your strengths and avoid head-to-head fights in areas where you’re weak. Know your advantages and leverage them.
Microsoft leverages its strength in software development and cloud services rather than trying to compete directly in hardware. Understanding and maximizing your strengths ensures you play a game you can win, using your unique capabilities to outshine competitors.
8. Plan in Detail
Napoleon planned for every possible scenario. Businesses should do the same—conduct thorough planning and prepare for various outcomes.
Detailed planning helps you stay ready for anything. Scenario planning and SWOT analysis are tools that can help you foresee different futures and prepare accordingly. When you’re prepared for multiple scenarios, you can adapt smoothly and continue to drive forward, no matter what challenges arise.
9. Seize Opportunities
Napoleon saw luck as the ability to capitalize on accidents. In business, be prepared and ready to grab unexpected opportunities. Agility is key.
Companies like Uber and Airbnb seized gaps in the market by being ready to pounce on opportunities when they arose. Always be on the lookout for opportunities, and when they come, don’t hesitate. Preparation and readiness to act quickly can turn unexpected moments into major breakthroughs.
10. Learn from the Past
Napoleon studied the greats who came before him. Entrepreneurs should always be learning from the successes and failures of others. History is full of lessons waiting to be applied.
Warren Buffett is famous for studying businesses and market histories. By learning from the past, you can avoid repeating mistakes, understand what works, and build on proven strategies. Continuous learning from history helps refine your strategies and improve decision-making.
11. Boost Morale
Napoleon knew how to keep his troops motivated. Business leaders should do the same—keep your team inspired and engaged. High morale leads to high productivity.
Companies like Google and Salesforce invest heavily in employee well-being and motivation. When your team feels valued and motivated, they are more productive, innovative, and loyal. High morale fosters a positive work environment where people are excited to contribute and excel.
12. Lead with Clarity
Napoleon believed in the power of a strong, decisive leader. In business, clear direction and strong leadership are crucial. Ensure everyone knows the plan and follows it.
Leaders like Jeff Bezos provide a clear vision and direction, ensuring their teams know what they’re working towards. Clear, decisive leadership aligns your team, fosters trust, and drives coordinated efforts towards achieving your business goals.
13. Reflect on Failures
Napoleon analyzed both his wins and losses. Businesses should review their successes and failures to keep improving. Learn from mistakes to avoid repeating them.
Ray Dalio of Bridgewater Associates emphasizes the importance of learning from failure in his book Principles. By conducting post-mortems, you can understand what went wrong, make necessary adjustments, and continuously refine your strategies to avoid future pitfalls and drive success.
14. Action-Oriented
Napoleon was all about turning thoughts into actions. In business, decisiveness and execution are vital. Don’t just plan—act on those plans with energy and determination.
Entrepreneurs like Richard Branson embody this principle by constantly moving from ideas to actions. Action orientation ensures that you don’t get stuck in analysis paralysis but instead drive forward, making things happen and turning visions into reality.
15. Embrace Hard Work
By implementing these lessons from Napoleon, businesses can sharpen their strategies, strengthen leadership, and execute with precision, driving sustained success.
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