Sean John Combs, also known as Diddy, P. Diddy and Puff Daddy is the founder and CEO of Bad Boy Worldwide Entertainment Group. The company is a business powerhouse with several streams of income.
Diddy oversees an empire that includes music recording and production, TV, Film, alcoholic beverages, apparel, restaurants and more.
Diddy’s Early Life:
Diddy was born in Harlem and raised in Mount Vernon New York. He first got into the music industry at Uptown records as an intern where he went on to become talent director after dropping out of Howard University. He went on to sign and produce Mary J. Blige.
In 1994, Diddy founded Bad Boy Records and signed just 2 artists at the time. They were Craig Mack and close friend Notorious B.I.G. The label went on to achieve huge success with these two original artists as well as; Mase, Lil’ Kim, Faith Evans and others.
The Growth of a Music Empire:
Two years later in 1996, Diddy embarked on an incredible 50/50 joint venture with Clive Davis and Arista Records which would allow Bad Boy Records to market their artists to a global marketplace. After an amazing run of success and consistent business growth, Bad Boy Entertainment ended their joint venture on good terms in 2002. Part of deal was for Diddy to retain full control of Bad Boy Records, the artists and the entire back catalogue.
In the early part of 2003, Diddy and Bad Boy Records announced that they had signed a global distribution deal with Universal Records. The terms of the deal dictated that Universal would provide promotional and marketing services for Bad Boy’s artists and distribute new releases as well as the back catalogue. Crucially, Diddy retained 100% ownership of Bad Boy Records.
Diddy’s estimated net worth is $825 Million.
In 1998 Diddy founded Christian Casey LLC, named after his second son. The company designs, produces and distributes urban fashion clothes and accessories for males and females. Christian Casey operates as Sean John Clothing and owned by Bad Boy Entertainment. The Sean John fashion label has been extremely successful with yearly sales in excess of $100 Million. In 2004, the brand was awarded the ‘Men’s designer of the year award by the Council of Fashion Designers of America. Diddy’s Sean John Enterprise also purchased the Enyce clothing line from Liz Claiborne for $20 million in the latter part of 2008.
In a joint venture with Estee Lauder, 2005 saw the birth of Sean John Fragrances. Diddy’s flagship fragrance, Unforgivable, reached Number one in department stores in the USA in a very short space of time. Sean John Fragrances have since expanded to incorporate; Unforgivable Woman and I Am King, which are being sold all over the globe. Unforgivable became the first male fragrance to to claim the title of ‘Best Selling Fragrance’ in 2006 according to a leading retail and consumer information provider. Diddy has twice won ‘Fragrance of the Year’ at Annual FiFi Awards hosted by The Fragrance Foundation, once for Unforgivable and once for I am King.
“If you dream and you believe, you can do it” – Diddy
In an incredible and lucrative move, Diddy entered into a partnership with Diageo to create and manage all marketing processes for Diddy’s brainchild, Ciroc Vodka. The deal dictated that Diddy and Sean Combs Enterprises make all brand related decisions and share future profits and growth with Diageo. This unique collaboration for a USA based spirits company, is set to last several years and will be worth an estimated $100 Million for Diddy.
In the early part of last year, Diddy ignited another partnership with Diageo in order to kick-start a joint venture to purchase DeLeon, a luxury Tequila brand. DeLeon is currently selling for $1000 per in Los Angeles bars. It is currently selling around 10,000 cases per year in only 18 states so Diddy’s famous ability for business growth is destined to take effect for the brand.
“You have to be somewhat crazy, if you want to be successful.” – Diddy
In 2013, Diddy was backed by Comcast to launch Revolt TV, a music cable network that is believed to be owned solely by Mr. Combs. In the Spring of last year, Diddy was believed to have bid $200 Million to buy Fuse TV to gain a wider distribution and higher subscriber fees. Although this bid was unsuccessful, it was a clear show of Diddy’s intention to grow the channel and we can expect much more of that in the future.
Diddy is an incredible example of how a persistent, obsession like approach to business growth can create amazing results. It is important to realize that Diddy is one of those ‘self-made’ people that can inspire to believe and take action on our dreams in order to make them a reality.
3 Reasons Why You Don’t Want to Rush Into a Business Partnership
I’m sure you’ve heard the success stories of people going into business together. Steve Jobs and Steve Wozniak decided to go into business together and created the $2 TRILLION company that we know as Apple.
Microsoft, McDonalds, Google, these are all extraordinary examples of business partnerships gone right. (more…)
5 Things You Need to Master to Become a Successful Entrepreneur
Have you ever reached the end of your week and thought, “what the hell am I doing with my life?”
Any person who has ventured down the path of entrepreneurial careers has been in this place. You pour your sweat, blood, and soul into your dream business only to come up short on bills and exhausted from 80 hours of work in a week. It’s exhausting and taxes your mental, emotional and physical health. (more…)
Harnessing Your Emotional Intelligence as a Female Entrepreneur
Women in the workforce hear it all the time: “You’re so emotional.” It’s a criticism levied at women (usually from men who are afraid to express their own feelings). The subtext is: “You’re too emotional to lead, to make levelheaded decisions, to be a grown-up.” (more…)
50 Mind-Blowing Victor Hugo Quotes You MUST Read
48 Extraordinary Dr. Seuss Quotes To Motivate & Inspire You
62 Powerful Anthony Hopkins Quotes To Get You Thinking
How to Organize Your Digital Space for the New Year
32 Inspirational Ben Affleck Quotes On Success
55 Inspirational Quotes That Will Change Your Life
(Images) 52 Motivational Picture Quotes For An Epic Year Of Success
30 Famous Quotes That Will Inspire Success In You
40 Rare Motivational and Inspirational Picture Quotes
72 Positive Thinking Quotes For More Inner Strength & Growth
3 Prince EA Videos To Change Humanities Path To Greatness
(Video) What Is Success? An Entrepreneurial Story To Inspire You
(Inspirational Video) What If Today You Knew You Were Going To Take Your Last Breath?
How To Make Enough Money From A Blog To Quit Your Job – Kate McKibbin
How Finding Your Passion And Becoming An Entrepreneur Can Lead To Happiness – Chiquita Searle
Life3 weeks ago
5 Things You Should Do Differently in the New Year
Success Advice3 weeks ago
7 Ways To Write New Years Resolutions And Stick To Them
Life2 weeks ago
The Only 5 Tips You Need to Live a Better & Struggle-Free Life in 2022
Life2 weeks ago
6 Simple Ways to Practice Self-Care More in 2022
Life2 weeks ago
5 Ways to Ditch the Resolution in 2022 and Create the Solution
Quotes2 weeks ago
The 50 Unforgettable Betty White Quotes For Inspiration
Quotes4 weeks ago
237 Powerful Jordan Peterson Quotes You MUST Read
Success Advice3 weeks ago
How to Help Your Child Succeed in Life: 7 Tips From a Psychologist