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To All the Social Entrepreneurs Out There, Keep Going

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Recently a good friend of mine and I were sharing our New Year’s resolutions. Once she told me what she was planning, she also added that she felt like she was only now catching up to me and that I was ahead of my time.

This is because when we met over five years ago, I had been working in the sustainable and ethical fashion industry for quite a few years. I started working in that industry long before it was even remotely “mainstream”. I informed my friend all about the industry and really helped her to become aware of the true cost of the clothing she was buying, as well as how she could find brands that she wanted to support.

Also, back then, meditation and yoga were a big part of my life too and had been for many years. I knew the positive effects it had on my mental health and I would tell anyone who would listen. It wasn’t anywhere near as popular as it is now in Western culture. Can you remember a time when there wasn’t a yoga studio in every suburb?

And this is why my friend thinks I am ahead of my time. Her resolutions for 2021 are to do with living more simply and in tune with nature and reducing her impact on the environment. She recognises that I was not just talking about things that were not common years ago, but I was also making them a part of my everyday life.

“If you aren’t making a difference in other people’s lives, you shouldn’t be in business. It’s that simple.” – Richard Branson

A decade ago when I started working in the sustainable and ethical fashion industry, I had no friends or no connections in the industry. Although I had just finished studying fashion design, it wasn’t a subject that was taught or even mentioned in the curriculum. None of my fellow students were interested in it and none of my teachers knew anything about it. I literally had to start my research from scratch.

But I was so passionate about it that I educated myself. I volunteered with organisations and I took on research assignments. I even spent time in Europe to learn about their sustainable and ethical fashion industry, which was way ahead of Australia’s at that time.

In terms of work, I was working for companies that had sustainability and ethics at their heart, as well as working on starting my own. It was actually really hard in the beginning to find these companies as social enterprises were a very niche thing. But it was also empowering to know that I was at the forefront of massive changes to an entire industry. I believed in it so much and I knew that big changes were going to occur.

And they have. While the fashion industry is nowhere near perfect, there have certainly been a lot of developments in the last decade, including the call for more transparency from brands about their supply chains and more sustainable fashion brands emerging. It has been great to witness and be a part of.

This was all my very first foray into social entrepreneurship. And I have never looked back. My friends and family didn’t understand what I was doing then and they mostly still don’t. Even today I get questioned as to why I won’t take anyone’s money and don’t understand that I can’t support the work of all types of businesses. But ever since I learnt what social entrepreneurship was and why it is so important to the future of humanity and our planet, I haven’t looked back. I have only learnt who I can and can’t talk to it about.

“The job of a social entrepreneur is to recognize when a part of society is stuck and to provide new ways to get it unstuck.” – Bill Drayton

So this is just my reminder to all the other social entrepreneurs out there. Not everyone will be supportive of what you do. Not everyone will understand it or even want to try to understand it. And that can hurt when it is your close friends and family. People will try to put you down and tell you your idea is not going to work. They won’t believe that you can actually create change in the world.

But their opinions aren’t a reflection on you. As a social entrepreneur you are working on something that is different to the usual way of doing business. You are going into relatively new territory. But you don’t have anything to prove to others. All you have to remember is that your work will make a positive difference in the world.

So keep searching for role models who have gone before you and are an inspiration. Keep expanding your network to include other social entrepreneurs in any industry. Keep researching and educating yourself about the advantages and why we need to change the way we do business.

Eventually, social entrepreneurship will be the normal way of doing business and you can look back and be proud that you were ahead of your time too.

Shannon Threlfall is the founder of The Founder’s Vision, a platform for news, business strategy, consulting, online courses, collaboration and more. This is a platform for WOMXN entrepreneurs who have a massive vision for their business and see the world differently. We are leading a movement to revolutionise the business world and create a new economy that has diversity and social entrepreneurship at its heart.

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The Entrepreneur’s Reading List That Transforms Ideas Into Empires

These must-read titles and writing insights reveal how entrepreneurs turn bold ideas into empire-level success.

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top entrepreneurship books for business growth
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Entrepreneurship is powered by stories—of accomplishment, failure, and decision moments that define businesses. Books are maps, providing insight from individuals who’ve traversed the road ahead. (more…)

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The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

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When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)

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Building a Business Empire: Lessons from the World’s Boldest Entrepreneurs

Learn essential lessons, success strategies, and mindset shifts every aspiring entrepreneur needs to overcome challenges and build a thriving business.

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Back in July 2017, I attended a business seminar on entrepreneurship in India. With my appetite for learning and meeting new people, I wanted to explore the latest developments in the entrepreneurial world. (more…)

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