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3 Powerful Business Growth Strategies That Help Leaders Rise Above Mediocrity

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The statistics tell us there are close to five billion people that use the Internet every day. Social media has millions of users, and mobile phone use is exponentially growing. Access to the Internet has created an opportunity for business leaders to reach their ideal consumers more smoothly. You can use many organic strategies to reach new customers and add value to the market base.

It’s created tremendous opportunities but also just as much noise. It’s not uncommon to be inundated with advertising and sales offers as you scroll social media. If you checked your inbox right now, there might even be a sales attempt from an entrepreneur or business.

To create a business that generates continually growing revenue, financial security and that allows you to live a life of freedom, you’ll need to stand above mediocrity. You’ll need to stand above the noise and show consumers why you are the leader to do business with.

Here are three powerful business growth strategies that help you show up authentically and engage consumers. Here is the path to increased revenue and a business that creates freedom and success in your life.

1. Impress consumers by focusing on content instead of flashy images of success. 

In the age of social media, it’s not uncommon to see revenue screenshots and vividly portrayed images of success. You see trips, cars, and maybe even big houses. Those images are a marketing attempt to sell you on the lifestyle to purchase whatever is being sold.

While some consumers fall victim to this form of marketing, they ultimately realize there’s not much substance behind the flash. A lot of what is offered is a version of ‘I make my money teaching you how to make money.’ There are ways to teach businesses how to acquire more clients and increase revenue; there has to be practical substance behind what is offered.

Stand above the noise and impress consumers with a value-first approach. One of the best ways to add value is through solid information-focused content that solves pain points and teaches practical thoughts.

Digital communication channels offer business leaders opportunities to contribute value consistently. Your goal should be to use these digital channels to help your consumer’s life and demonstrate your expertise. It’s not hard to stand above the noise when your focus is value-based content.

In a world full of flashy images of success, you stand out when it’s clear to the consumer that your goal is to educate and add value to their lives. Consumers know the real thing when they see it, and they appreciate authenticity. When they’re receiving value-based content, they tell others, and it builds a strong brand.

“Nobody rises above mediocrity unless they use the brains of other people.” – Napoleon Hill

2. Use lifestyle marketing strategically and with a clear purpose. 

Your consumers love it when they can see behind the scenes. Lifestyle marketing is effective because people are visual. When they can visually see how you are building a business and living out what you teach, it draws them into your brand. However, this has to be done strategically. 

If you go all-in on lifestyle marketing, you risk giving people too much access to your life. There’s a danger in building a brand that’s heavily dependent upon marketing your lifestyle. You’re not always going to want to be on, and in lifestyle marketing, you have to. 

Lifestyle marketing is more focused on the person versus building an entity. It’s going to be hard to build a business that you could sell someday if the brand is heavily tied to you. The ultimate goal is freedom, and it’s possible you’re not going to want to do this your entire life. Why not build an asset that you could sell someday?

It’s essential to authentically show your audience what it takes to do what you teach. But, in using lifestyle marketing, make sure you’re strategic about what you share and what you don’t. Focus on topics and solving pain points versus trying to paint a picture of a flashy lifestyle. Separate yourself from all the others using this tactic.

3. Leverage growth marketing but be better at fulfillment. 

Consumers are frustrated because there’s a wave of entrepreneurs that are better at selling than fulfilling the work. Flashy copy closes deals, but then the consumer is let down with a lackluster customer experience. 

As a business leader, your primary goal should be to over-deliver on what you promised your customers. You should have systems and structure in place to make sure the customer experience is stellar. Your goal is to make the fulfillment much better than the marketing was. That’s how you create word-of-mouth marketing and retain lifetime customers.

It’s wise to leverage all the digital platforms to further your reach and market to consumers. It’s a great strategy to leverage growth marketing tactics and mediums to increase sales. Once you do, create a customer experience that builds a word-of-mouth funnel for your business.

The key to scaling a business is good marketing along with better customer service systems that allow you to scale the process consistently. 

Nothing is stopping you from building an amazing business that creates financial security and freedom in your life for years to come. While the flashy revenue screenshots and manufactured lifestyle may look appealing on social media, don’t fall for the hype.

There’s a better way to build a business that allows you to stay authentic to who you are and what you believe as possible. Be the entrepreneur that makes the difference. Use these business growth strategies and leverage them to increase your impact and income. 

Kamila Behrens is a Business Growth Strategist and Book Publishing House Owner. In addition, she is a consultant, executive coach, growth strategist, and business optimization expert. She speaks, mentors, consults, and writes on the importance of building systems, sustainable growth tactics, attracting ideal clients, self-prioritization, revenue optimization, client retention, and ethical sales. Kamila is an International and USA Today Best-Selling author. She's owned Behrens & Company since 2010 and has personally consulted with hundreds of business owners. Learn more at behrensandcompany.com.

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The Entrepreneur’s Reading List That Transforms Ideas Into Empires

These must-read titles and writing insights reveal how entrepreneurs turn bold ideas into empire-level success.

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Entrepreneurship is powered by stories—of accomplishment, failure, and decision moments that define businesses. Books are maps, providing insight from individuals who’ve traversed the road ahead. (more…)

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The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

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Building a Business Empire: Lessons from the World’s Boldest Entrepreneurs

Learn essential lessons, success strategies, and mindset shifts every aspiring entrepreneur needs to overcome challenges and build a thriving business.

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