Success Advice
5 Tips For Creating The Perfect Tagline For Your Business
One of the many things in business that is considered a daunting and difficult task for most, is to perfect their company tagline. What does your tagline say about your business? Are your company values rolled into your tagline and is your tagline too weak, too strong or too corny?
A tagline is your Identity, with just a few words, a tagline must be understandable, summarize the product or service offering, build trust, or incite to buy. The right logo and the right tagline can take your company a long way.
In this post we show you how to craft the perfect tagline for your new or current business in need of a creative upgrade.
5 Tips For Creating the Perfect Tagline For Your Business
Be brief
If your slogan gets too verbose or too complicated, people tend to tune out. Or worse, they think you’re trying to hard, not good at communicating (and maybe they’d be right), or unclear about what exactly it is that you do. None of these things are going to help you. That’s why it’s important to brainstorm. Make a list of what you do, the things that define your business and the words you would use to describe it. From there, get clever and respect an economy of words.
Emphasize the right things
Since the 1990s, consumers say the slogans that in some way emphasize community are the most appealing and resonant, says Eric Swartz, a marketing and branding expert. Outline your company’s values, and see how they might translate to a slogan. If you can tell consumers what you’ll do for them and their families, or what you positive contributions you make to the community itself, they’ll be more likely to gravitate toward your business.
Value it
Understand how crucial a role a slogan can play. Because it’s the message you send out to consumers at every visit to your office, with every mailing sent, and every item bought in your store, it becomes the sentiment people associate with your company. It’s one of the most powerful brand-building devices. Along with the quality of service you provide, it defines who, as a business, you are.
Be honest
Overselling yourself is a short-sighted mistake. Eventually, people will come to know you don’t deliver on the promise you made, a powerfully destructive force on your reputation. It’s perfectly acceptable, of course, to highlight the best aspects of your business, but be realistic. You want customers and clients to be wowed by what you actually provide them, not disappointed.
Be original
Because a slogan is such a defining thing, it’s supremely important to have one all your own. If yours mimics another brand’s, you’ll get confused or lost in the mix. Plus, it makes you look like an uncreative copycat. You can—and should—draw inspirations from successful, well-known examples. But don’t let pesky, insidious plagiarism creep its way into your creative process. Make your slogan yours, and yours alone.
So when it comes to creating and fine-tuning your tagline, Just Do It.
This article originally appeared on American Express.
*Share with us a few of your favorite taglines in the comment section below.*
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Life
9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World
Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.
Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.
Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”
But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.
Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.
Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.
1. Never Use Your Illness as an Excuse
As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.
Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.
Here are five key lessons I’ve learned from Dr. Peterson:
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Learn to write clearly; clarity of thought makes you dangerous.
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Read quality literature in your free time.
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Nurture a strong relationship with your family.
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Share your ideas publicly; your voice matters.
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Become a “monster”, powerful, but disciplined enough to control it.
The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.
2. You Can’t Please Everyone And That’s Okay
You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.
If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.
3. You Can Control the Process, Not the Outcome
Especially in creative work, writing, business, or content creation, you control effort, not results.
You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.
The best creators focus on storytelling, not applause.
4. Rejection Is Never Personal
Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.
Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.
5. Women Value Comfort and Security
Understanding women requires maturity and empathy.
Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.
Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.
6. There’s No Such Thing as Failure, Only Lessons
A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.
Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.
Be proud of your scars. They’re proof you were brave enough to try.
7. Public Speaking Is an Art Form
Public speaking is one of the most valuable and underrated skills a man can master.
It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.
If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.
8. Teaching Is Leadership in Disguise
Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.
Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.
Lifelong learners become lifelong leaders.
9. Study Human Nature to Achieve Your Dreams
One of the toughest lessons to accept: most people are self-interested.
That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.
Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.
Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.
Final Thoughts
The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.
Becoming a man today means embracing the hard truths most avoid.
Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.
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