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Success Advice

Why Self-Esteem Is More Important Than Confidence When Building a Business

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When you’re struggling to grow your business, everyone seems to have a magic formula. Some experts will tell you it’s all about sharpening your skills, while others will suggest creating a more strategic vision for your company. But those outward efforts will never transform your business the way inner work on your self-esteem will.  While all of these are important, your self-esteem (how you see and value yourself) is the most important element of business growth. Having solid self-esteem will dramatically influence your confidence (how much faith you have in your ability to achieve a specific goal or use a particular skill), performance, and business success.

Self-esteem is created or destroyed by various experiences in your life, including childhood events (like being bullied), friendships and relationships (like having a supportive romantic partner), accomplishments (like winning an award), or defeats (like not getting a promotion).

You can lead your business to next-level growth by improving your self-esteem with these three tips.

1. Harness the power of your unique strengths

Knowing your zones of genius helps you perform better in business and feel competent.  For example, maybe you’re excellent at creativity, marketing, planning, program development, strategy, coaching, or relationship building.  If you’re unsure of your strengths and how they can be best used in your business, seek external input. A coach, past colleague, business partner, or a psychometric assessment tool like TAIS or CliftonStrengths could help uncover skills and talents you might not have been aware you had. 

Once you’ve identified your zones of genius, reflect on how you feel when you use them.  Do you feel excited, content, grateful, happy, in awe? Reflecting on these positive emotional states improves your mood, and when you feel good, you can focus better and stay on track with your goals, build better connections with stakeholders, and experience less stress. 

Next, identify how often you are using your zones of genius. If it’s less than 80% of the time, there’s a good chance you could be feeling exhausted, frustrated, and even disengaged from your business. To avoid experiencing these negative emotions, minimize the amount of time you are doing tasks outside your strengths. For example, sub-contract services out, hire a virtual assistant, or skill swap with another rising entrepreneur to support you in doing your best work to optimize how you feel and perform.

“Too many people overvalue what they are not and undervalue what they are.” – Malcolm S. Forbes

2. Lean Into Self-Compassion 

Experiencing negative emotions is never an issue. It’s how you cope and lead yourself through the feeling that matters. The truth is, there will be times you feel disappointed in yourself or question your worth when a client doesn’t buy your product, you make an error giving a talk in front of an audience, or when an event doesn’t sell as many tickets as you’d like. Start by recognizing and labeling the emotion you are experiencing. Is it self-doubt, frustration, confusion, sadness, or disbelief?  This helps to normalize and take power away from the feeling versus ignoring it and pretending like everything is okay. 

Next, identify the negative thought you are experiencing. For example, “I am never going to be successful with this product launch.” Then challenge or reframe the negative thinking by asking yourself, “What advice would I give to a friend or colleague in a similar situation?”  Finally, practice the same self-compassion towards yourself and give yourself this advice. By doing so, you are promoting connection and acceptance with yourself and enhancing your emotional state.

3. Get Comfortable Being Uncomfortable

It takes courage to face fears and step outside of your comfort zone, and the first time you do it, it will likely be uncomfortable. That’s okay!  Like training any muscle, the more you flex your self-esteem muscle, it will grow. So, let’s equip you with some quick self-esteem muscle-building exercises that promote acceptance and courage. I recommend using one of these every day to enhance your emotional state and supercharge your confidence so you stay focused on growing your business. 

  • Celebrate a “win” by journaling about it.  Write how you felt and identify the strength or skill you used to achieve the win. 
  • Courageously divulge a failure with a coach, friend, or business partner, and discuss what you learned from the experience. 
  • Practice grace by being nice to yourself when you’re frustrated with your performance and seek to understand what contributed to the misfire.  
  • Create a description positive affirmation such as, “I am strong like a willow tree anchored firmly in the ground when I use my zones of genius. When I accept myself, I am fearless, and I take rapid aligned action towards my goal. I am confidently pursuing what matters to me and have proudly achieved my goal.” 
  • Give yourself permission to fail so you can soar. I’ve found this to be most powerful for my clients because imperfection and setbacks are something we all experience. Failing is an integral part of success. Approaching failure as an opportunity for learning and growth allows you to become more self-aware, improve your performance, and take your business to the next level.  

Rozanna Wyatt is a highly sought Global Coach and Licensed Therapist who specializes in helping ambitious women who appear to have everything put together on the outside stop doubting themselves, so they can obtain next-level success. Drawing from her sixteen years of experience working with entrepreneurs, athletes and corporate leaders, she enables her clients to experience mindset breakthroughs that allow them to 10x their business, win national awards, finally write that screenplay, and more. Rozanna has a master’s degree in clinical social work, as well as specialized training in leadership and high performance. Rozanna’s expertise has been featured in the media in Forbes, Thrive Global, and Brainz Magazine. When she’s not keeping up on the latest research around positive psychology and human behavior, you can find her playing with her furbaby or sipping lattes in a favorite coffee shop in Canada. You can learn more at www.rozannawyatt.com, or you can follow her on Instagram at @rozannawyatt.

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Success Advice

11 Mark Manson Lessons That’ll Redefine Success in the Digital Age

Success in the digital age isn’t about hacks, it’s about the raw, real lessons Mark Manson actually lives by.

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Mark Manson life lessons on success
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In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)

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Change Your Mindset

The Secret Daily Routines Behind History’s Most Brilliant Thinkers

Uncover the daily rituals and hidden habits that powered history’s most brilliant minds to success.

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Why Daily Rituals Matter

Every great achiever has one thing in common: discipline. Behind the novels, inventions, discoveries, and masterpieces are small, consistent habits repeated daily. (more…)

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Did You Know

How to Turn a Simple Link-in-Bio Into a Powerful Brand Hub

Transform your forgotten bio link into a high-impact gateway that fuels engagement, clicks, and conversions across every social platform.

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Social media is one of the greatest marketing tools in 2025. According to a recent study, some 86% of marketers globally use platforms like Facebook and Instagram for advertisements, while 94% use it for content distribution.  (more…)

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Personal Development

These 11 Habits Will Make You More Productive, Successful, and Confident

Boost your focus, confidence, and results with 11 powerful habits successful people use every day.

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Successful people love to help beginners. They have an incredible work ethic and rarely complain. As a result, others naturally look up to them and want to follow in their footsteps.

But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.

Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.

1. Take Short Breaks After Finishing a Task

Psychology shows it’s important to reward positive behaviour.

After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.

Many great writers swear by morning walks, solitude, and reflection can unlock creativity.

But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.

2. Schedule Your Most Important Tasks First

Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.

Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”

For example, if you’re a writer:

  • Research your topic at night.

  • Write your first draft in the morning (don’t worry if it’s rough).

  • Edit in the afternoon, great writing comes from rewriting.

You can’t buy more time. Use it intentionally and without regret.

3. Eliminate Distractions from Your Workspace

Focus is the foundation of success.

According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.

Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.

Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.

4. Take Full Responsibility for Your Life

Entrepreneur Derek Sivers once said, “Everything is my fault.”

This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.

If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.

5. Invest an Hour a Day in Learning New Skills

Knowledge compounds over time.

Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.

I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.

Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.

6. Develop a Growth Mindset

Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.

  • A fixed mindset believes success is based on natural talent.

  • A growth mindset believes success comes from effort and learning.

Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.

7. Learn Marketing to Reach People Who Need You

I once believed marketing was manipulative, until I realised it’s about helping people solve problems.

If your work provides genuine value, marketing is how you let others know it exists. Even Apple spends billions on it.

Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.

Creative professionals who understand marketing and sales have an unfair advantage.

8. Ask Your Mentor the Right Questions

Good mentors can fast-track your growth.

While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.

If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.

9. Build Confidence Through Action, Not Affirmations

Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”

Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.

When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.

10. Focus on Your Strengths

Your strengths reveal where your greatest impact lies.

If people compliment you on something often, it’s a clue. Lean into it.

A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.

Double down on your strengths. That’s how you build momentum and mastery.

11. Identify and Challenge Your Limiting Beliefs

Your beliefs shape your reality.

For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.

Your limitations can become your greatest motivators if you let them.

Avoid shortcuts. Growth takes time, but it’s always worth it.

Final Thoughts

Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.

You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.

Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.

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