Success Advice
10 Things Every Smartphone App Needs To Be A Top-Seller

The world of iPhone, Android and iPad apps today is an extremely competitive one. With 1000’s of applications available, how do you set your app apart from the rest?
The following is a summary of the 10 things every top-selling iPhone, Android & iPad app needs to be successful.
10 Features Of A Top Selling Smart Phone App
It Needs Superior Performance
Probably the most important factor in having a top-selling app is the performance. Developers must take ample time testing and retesting the app for problems that arise before putting it out on the market. Under no circumstances should an app be put out on the market with performance problems. An app that works great and uses very little battery and cpu power is sure to shine.
Checkout uTest.com for a community of experts who can test your app and send improvement ideas your way.
You Need A Creative Marketing Plan
Once your well-tested app is developed, you must create a unique yet effective marketing plan. Become well versed on what your top competitors have in common and use this to your advantage to create a plan that separates you from the rest. The use of advertising and technology can work hand in hand to create the proper amount of buzz.
Don’t forget about tried and true measures such as press releases. You may also want to fire up a Twitter, Facebook & LinkedIn Account and start following people in your targeted audience.
Your App Must Be Compatible
In order to have a top-selling app you must create an application that is completely compatible with the platform that it is developed for. Being sure to tailor the features and characteristics for each specific platform will help make users comfortable in using your app, thus increasing your popularity and sales.
You Must Have SEO and ASO Optimization
You cannot underestimate the importance of SEO and ASO optimization. Over half of downloads for apps come from individuals performing a keyword search. Be thoughtful in your app store description and use quality images in order to achieve top store rankings. Don’t forget to optimize your keywords for use on search engines like Google, Yahoo and Bing.
Your App Must Have A Fast Loading Time
In a society of fast is better, app users do not want to wait for an application to load. When developing your app, aim for under 5 seconds of loading time. This will keep users engaged and avoid complaints of long wait times.
You Must Integrate Social Media
There are millions of social media users at any given time. This gives you direct access to these individuals that can help get the word out about your app, but make sure and have a strategy in place. Be sure to utilize the four main social media giants and network with review sites that can provide critical advice on what works and what doesn’t. In addition, blogs can be the catalysis to get the word out about your app.
No Freezing or Crashing Of Your App
It is very important that when developing a top-selling app that all of the kinks are worked out. An app that freezes or crashes is sure to be on the bottom of the list for buyers.
If your application is complicated, creating a second thread for your app to run on may be a solution. In addition, making sure the platform is compatible will help to alleviate problems such as freezing.
Release A Free Trial Version To Begin With
When searching for apps to download, most people gravitate towards the free versions. Having a free trial version of your app can drive users to buy the full version with in app purchasing. It is also important to set a competitive price for your app once users are ready to buy.
Keep Your App ‘Ad Free’
This may be controversial because ads do have their place and they allow developers to make extra money. However, an app that is constantly interrupted with ads and banners is not going to rank high on the list for users.
It is best to create a quality paid app that has very little interrupting ads.
Your App Needs A Usability Factor
Top selling apps should add some sort of value to the user. Creating a unique and usable app helps to set you apart from the thousands of other apps.
Designing an app that helps with a task or provides guidance for something sells well and requires repeated usage.
Having a top-selling Iphone or Ipad app is not easy. It is possible however with the right steps taken and the right amount of planning to attain a top-selling app. Be diligent, be creative and develop a quality app that users will need and want.
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The surprising truth about leadership styles that can make or break your team’s success.

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The Leadership Shift Every Company Needs in 2025
Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”
While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.
Why This Gap Exists
Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.
What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.
Tools and Techniques to Bridge the Gap
Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.
1. Practice Mutual Empathy
Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.
2. Maintain Professional Boundaries
Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.
3. Follow the Golden Rule
Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.
4. Avoid Micromanagement
Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.
5. Empower Employees to Grow
Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.
6. Communicate in All Directions
Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.
7. Overcome Insecurities
Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.
8. Invest in Coaching and Mentorship
True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.
9. Eliminate Favoritism
Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.
10. Recognize Efforts Promptly
Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.
11. Conduct Thoughtful Exit Interviews
When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.
12. Provide Leadership Development
Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.
13. Adopt Soft Leadership Principles
Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.
The Bigger Picture: HR’s Role
Mercer’s global research highlights five key priorities for organizations:
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Build diverse talent pipelines
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Embrace flexible work models
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Design compelling career paths
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Simplify HR processes
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Redefine the value HR brings
The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.
Treat Employees Like Associates, Not Just Staff
When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.
Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.
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