Success Advice
Why You Shouldn’t Discount A Brick And Mortar Store In 2025
We’re constantly told about how stores are closing down and how shoppers prefer online options, but is it worth questioning this theory?

In 2024, you’d be forgiven for thinking that physical shopping is a thing of the past. We’re constantly told about how stores are closing down and how shoppers prefer online options. But is it worth questioning this theory?
Absolutely. Some businesses have seen phenomenal results from committing to physical locations, so let’s take a look at why you shouldn’t discount brick-and-mortar stores despite living in an increasingly digital world.
More Sustainable
Consumers are becoming increasingly concerned with how their shopping habits impact the environment. As a result, we’re starting to see older trends reemerge in recent times. For example, buying items from a charity shop or thrift store is common with younger age groups as they look to make more sustainable choices.
This commitment to being more sustainable may have drastic implications for e-commerce as the delivery of their goods often involves pollution to the planet as well as extra packaging.
With that said, consumers may favour walking to their local store to make a purchase in future which could leave brands without a physical presence at a major disadvantage.
Customer service as a USP
While having an online order delivered to your front door can be super convenient, it eliminates the need for a physical interaction between the seller and the receiver. In years gone by, this has been an area where brands have competed.
In some industries, it still is a factor. Consider your favourite restaurant, you likely rate the service as well as the food.
With more and more businesses operating solely online, having a physical brick-and-mortar store that offers excellent physical service to everyone who walks through the door could be a unique selling point for the company.
While online companies can compete on pricing and product, having a physical relationship with customers is something they can’t offer which paves the way for your company to win the business of those customers who value physical service.
This is something you should certainly consider if you’re selling to older customers who are less likely to be online.
Integrate your business with the local community
Becoming ingrained in your local community is a great way to drive loyal, returning customers. This is a great strategy for smaller brands in particular. Think of businesses like newsagents, off-licences, and convenience stores that aren’t going to attract customers from outside of their area.
It can be harder for online businesses to carve out this connection with locals as there’s no physical interaction. Having a physical brick-and-mortar store can build trust with local people and even become part of their daily routine as they travel to or from work.
In addition, go further than just delivering great customer service in your store. Consider how you can sponsor local athletes, work with local schools and participate in local markets to increase your presence in the area.
More than a shopping experience
Pop-up events have become increasingly common in recent years and perfectly demonstrate how a physical event can be more powerful than an online one.
They’re particularly common with fashion brands that operate predominantly online as a way to remove the digital barrier between the brand and the consumer.
The beauty of pop-up events is that they allow brands to move out of their niche. A great example is how Manchester-based streetwear brand, Represent has interacted with their customers by organising run clubs in various locations.
It’s probable that the brand worked with a digital marketing agency in Manchester to promote the event, and if you have the budget, this is definitely something you should consider if you’re looking to promote a one-off, offline event.
It’s also becoming increasingly common for e-commerce brands to open flagship stores and use these locations for far more than transactions. Gymshark’s Regent Street store is also a place for visitors to work out, receive nutrition advice and much more.
Final Thoughts
As with most business decisions, there’s no one-size-fits-all. Every business will need to consider whether their company is best suited to online, offline or a combination of both.
Even for businesses that operate solely online, consider how you can have a temporary offline presence in the form of pop-up shops or events.
Often, these types of physical stores perform best as they are only available for a limited time, helping to drive FOMO amongst your community.
For those businesses that are already operating offline, consider how you can go beyond offering a traditional shopping experience that customers can now get online without leaving the comfort of their own homes.
Scale Your Business
Tired of Wasting Money on the Wrong Marketers? Here’s How Smart Entrepreneurs Are Finally Hiring Right

If you’ve ever Googled how to hire a Facebook marketer or best TikTok marketing agency only to spend thousands on someone who couldn’t deliver…congrats, you’ve joined a very expensive club! For many entrepreneurs, hiring a digital marketer feels like more like visiting a casino and gambling with your runway, than it feels like securing a partner who’ll help build your business. Often, it feels like you’re betting on a stranger to grow the dream you’ve poured your savings into.
And way too often, you lose that bet.
You don’t need another list of the “Top 10 Agencies” with five-star testimonials and polished logos. You need to know which marketer can actually drive results for your business. Not in theory. In practice.
This is where entrepreneurs are learning to pivot. And it’s why a new platform called TruthMetric.com is turning heads across the startup world.
Why Most Startups Burn Through 3–6 Marketers Before Finding the Right One
Here’s the hard truth: most startups don’t fail because of their product, they fail because they can’t get sales or sell it fast enough. And in trying to fix that, founders usually go through five or six marketers, burning tens of thousands before finding someone who truly knows how to convert.
You build your product, get your website live, maybe even launch an ad campaign. But when you search for help and look up how to “hire a YouTube ads agency” or “top Facebook ad expert for Shopify”, you get hit with a sea of shiny portfolios, “ninja” titles, and endless promises.
Three months later, you’re still waiting on your first profitable campaign, and you’re most likely out tens of thousands, feeling utterly defeated…and maybe grinning with an affinity for that upcoming boxing class with a picture of that marketer’s fac……nevermind.
If this sounds like you, it’s time for what one entrepreneur called a strategic shift to scale smarter, not harder.
Introducing TruthMetric.com: The Transparent Marketplace for Hiring Marketers Who Deliver
TruthMetric.com isn’t just another freelancer platform or agency directory. It’s the first hiring solution where you can see three years of real, verified marketing performance before spending a dime.
That includes:
- Verified ad campaign performance
- Actual return on ad spend (ROAS)
- Industry-specific experience
- Platform specialties (Facebook, TikTok, YouTube, Google Ads, and more)
Whether you’re looking for a Facebook ads expert, a TikTok marketer, or a YouTube growth strategist, TruthMetric.com lets you filter and compare based on what actually matters, results.
This level of clarity is something you won’t find on platforms like Upwork or Fiverr. And it solves what many founders know too well as the New York Pizza Problem: where every marketer claims they’re “the best,” just like every pizzeria in Manhattan says they’re #1. Often without showing you results, you get sucked into this dream of collaboration, until the nightmare commences the moment you fork that first invoice payment. Hence the deception that leads to many business owners losing their hard earned savings and budget to launch their grand idea.
With TruthMetric, you finally get the data to decide for yourself, BEFORE you hire. Now if only New York Pizza shops had the same transparency then maybe you’d finally find the best pizza in New York, perhaps the perfect post work out after a boxing sesh? I think so!
Why Founders Are Shifting to Results-First Hiring
Most entrepreneurs think they need to do it all themselves, until they burn out or burn through their budget. That’s exactly why this founder had to drop the Superman complex and hire a marketing genius.
What makes TruthMetric so powerful is that it turns hiring into a confident move, not a hopeful one. You’re no longer guessing. You’re choosing from proven performers. You know what vertical they dominate. You know their past client performance. You see the monthly results from the campaigns they ran, and the outcomes they achieved.
It’s not just efficient. It’s empowering.
Scaling Quickly Requires Automation and Eliminating the Noise
Founders who scale quickly understand one thing: growth isn’t just about hustle, it’s about systems. TruthMetric is the system for finding great marketers at speed. No more DM’ing ten freelancers or interviewing agencies feeling like you are asking the world of them to just see some prior results. Instead you get to see the information you need to make an informed decision and plug into verified talent, all ready to perform.
This difference allows for you to match perfectly with the right talent quickly. If you’re building your business to run lean and fast, this convenience plugged in with automation can help you scale your small business right alongside your new marketing hires.
Why TruthMetric Is Also a Boon for Marketers, Not Just Founders
This isn’t just a win for founders, it is a gift for great marketers, too.
If you’re a freelance marketer who’s been quietly pulling 10x ROAS for clients while being passed over for flashy agencies, you now have a stage where your results speak louder than your brand.
TruthMetric is a true meritocracy. No fluff. No sales tricks. Just data.
If you’re tired of being overlooked and ready to stand out based on what you actually deliver, this is your home.
The Secret Weapon for Investors and M&A Operators
There’s another angle here that some of our readers might miss.
Investors, private equity firms, and M&A advisors should be drooling at the thought of having a proven talent pool they can plug and play and the ability to use TruthMetric to revive underperforming companies. Imagine acquiring a business or becoming an active investor, then dropping in a verified operator with a history of explosive growth in that niche.
It’s plug-and-play. Scale on demand.
That kind of insight has never been available before. You couldn’t do this on Upwork. You certainly can’t do it through a friend-of-a-friend referral.
And when it comes to attracting high-performing talent, here’s how to hire top talent and keep them around.
Let’s Really Drive This Home…
If you’ve wasted money on agencies or freelancers who couldn’t deliver, it’s not because you’re bad at hiring, it’s because the game was stacked against you. Trusting dreamy charismatic sales pitches over data was a doomed approach from the start.
TruthMetric levels the playing field by showing you what no other talent marketplace does and that’s proof.
Real marketers. Real results. Real growth.
It’s time to stop guessing and start hiring based on data.
Visit TruthMetric.com and make your next marketing hire the one that actually works.
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