Success Advice
Why You Shouldn’t Discount A Brick And Mortar Store In 2025
We’re constantly told about how stores are closing down and how shoppers prefer online options, but is it worth questioning this theory?
In 2024, you’d be forgiven for thinking that physical shopping is a thing of the past. We’re constantly told about how stores are closing down and how shoppers prefer online options. But is it worth questioning this theory?
Absolutely. Some businesses have seen phenomenal results from committing to physical locations, so let’s take a look at why you shouldn’t discount brick-and-mortar stores despite living in an increasingly digital world.
More Sustainable
Consumers are becoming increasingly concerned with how their shopping habits impact the environment. As a result, we’re starting to see older trends reemerge in recent times. For example, buying items from a charity shop or thrift store is common with younger age groups as they look to make more sustainable choices.
This commitment to being more sustainable may have drastic implications for e-commerce as the delivery of their goods often involves pollution to the planet as well as extra packaging.
With that said, consumers may favour walking to their local store to make a purchase in future which could leave brands without a physical presence at a major disadvantage.
Customer service as a USP
While having an online order delivered to your front door can be super convenient, it eliminates the need for a physical interaction between the seller and the receiver. In years gone by, this has been an area where brands have competed.
In some industries, it still is a factor. Consider your favourite restaurant, you likely rate the service as well as the food.
With more and more businesses operating solely online, having a physical brick-and-mortar store that offers excellent physical service to everyone who walks through the door could be a unique selling point for the company.
While online companies can compete on pricing and product, having a physical relationship with customers is something they can’t offer which paves the way for your company to win the business of those customers who value physical service.
This is something you should certainly consider if you’re selling to older customers who are less likely to be online.
Integrate your business with the local community
Becoming ingrained in your local community is a great way to drive loyal, returning customers. This is a great strategy for smaller brands in particular. Think of businesses like newsagents, off-licences, and convenience stores that aren’t going to attract customers from outside of their area.
It can be harder for online businesses to carve out this connection with locals as there’s no physical interaction. Having a physical brick-and-mortar store can build trust with local people and even become part of their daily routine as they travel to or from work.
In addition, go further than just delivering great customer service in your store. Consider how you can sponsor local athletes, work with local schools and participate in local markets to increase your presence in the area.
More than a shopping experience
Pop-up events have become increasingly common in recent years and perfectly demonstrate how a physical event can be more powerful than an online one.
They’re particularly common with fashion brands that operate predominantly online as a way to remove the digital barrier between the brand and the consumer.
The beauty of pop-up events is that they allow brands to move out of their niche. A great example is how Manchester-based streetwear brand, Represent has interacted with their customers by organising run clubs in various locations.
It’s probable that the brand worked with a digital marketing agency in Manchester to promote the event, and if you have the budget, this is definitely something you should consider if you’re looking to promote a one-off, offline event.
It’s also becoming increasingly common for e-commerce brands to open flagship stores and use these locations for far more than transactions. Gymshark’s Regent Street store is also a place for visitors to work out, receive nutrition advice and much more.
Final Thoughts
As with most business decisions, there’s no one-size-fits-all. Every business will need to consider whether their company is best suited to online, offline or a combination of both.
Even for businesses that operate solely online, consider how you can have a temporary offline presence in the form of pop-up shops or events.
Often, these types of physical stores perform best as they are only available for a limited time, helping to drive FOMO amongst your community.
For those businesses that are already operating offline, consider how you can go beyond offering a traditional shopping experience that customers can now get online without leaving the comfort of their own homes.
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Life
9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World
Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.
Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.
Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”
But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.
Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.
Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.
1. Never Use Your Illness as an Excuse
As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.
Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.
Here are five key lessons I’ve learned from Dr. Peterson:
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Learn to write clearly; clarity of thought makes you dangerous.
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Read quality literature in your free time.
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Nurture a strong relationship with your family.
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Share your ideas publicly; your voice matters.
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Become a “monster”, powerful, but disciplined enough to control it.
The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.
2. You Can’t Please Everyone And That’s Okay
You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.
If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.
3. You Can Control the Process, Not the Outcome
Especially in creative work, writing, business, or content creation, you control effort, not results.
You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.
The best creators focus on storytelling, not applause.
4. Rejection Is Never Personal
Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.
Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.
5. Women Value Comfort and Security
Understanding women requires maturity and empathy.
Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.
Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.
6. There’s No Such Thing as Failure, Only Lessons
A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.
Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.
Be proud of your scars. They’re proof you were brave enough to try.
7. Public Speaking Is an Art Form
Public speaking is one of the most valuable and underrated skills a man can master.
It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.
If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.
8. Teaching Is Leadership in Disguise
Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.
Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.
Lifelong learners become lifelong leaders.
9. Study Human Nature to Achieve Your Dreams
One of the toughest lessons to accept: most people are self-interested.
That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.
Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.
Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.
Final Thoughts
The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.
Becoming a man today means embracing the hard truths most avoid.
Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.
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