Connect with us

Success Advice

(Video) Ben & Jerrys $300 Million Dollar Ice-Cream Empire Success

Published

on

Image Credit: Unsplash


Everyone loves the occasional Ice-cream treat and how can you resist the creamy texture and numerous irresistible flavours of the world famous ice-cream ‘Ben and Jerry’s

Ben Cohen and Jerry Greenfield were childhood friends born four days apart in Brooklyn, New York, in 1951. You could say that ice cream runs in their veins. During his senior year of high school, Ben drove an ice cream truck and Jerry worked as an ice cream scooper in the school’s cafeteria. After college setbacks, the pair decided to go into the food business together.

At first the pair thought about making bagels but decided the necessary equipment was too expensive and instead, they settled on ice cream. They decided Burlington, Vt., was an ideal location for a scoop shop because it was a college town without an ice cream parlor. They took a $5 course on ice-cream making and in 1978 opened the first Ben & Jerry’s in a converted Burlington gas station.

The original scoop shop became a community favourite thanks to its rich ice cream and creative flavours. Ben and Jerry also made it a point to connect with the community, hosting a free film festival and giving away free scoops on the first anniversary of the store, a tradition that still continues. In 1980, the duo began making pints to sell to local grocers. In 1981, they expanded this operation.

Business increased significantly. In 1983, the company opened its first non-Vermont franchise in Maine, and signed a deal with a Boston distribution company. Signature flavours were unveiled during the 1980s – including New York Super Fudge Chunk and Cherry Garcia – and by 1987 sales were at $32 million. In 1988, President Ronald Reagan named Ben and Jerry the U.S. Small Business Persons of the Year, and by the year’s end the company was operating shops in 18 states.

From a $5 ice-cream making course to a $300 million ice-cream empire!

Jerry Greenfield – Changing The Bottom Line!

Article By: Charlene Barry | Addicted2Success.com

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

How to Build Trust, Kill Micromanagement, and Lead a Team That Thrives

It is a strategic and structured process involving planning, organizing, influencing, and motivating a group of individuals to achieve common goals.

Published

on

How to build an effective team
Image Credit: Midjourney

In an era of rapid technological change and evolving workplace dynamics, teamwork has become more essential than ever. The ability to collaborate, adapt, and build meaningful connections within teams is no longer a “nice to have”; it’s a requirement. (more…)

Continue Reading

Success Advice

How Playing by the Rules Became the Smartest Business Strategy

Success without shortcuts isn’t slower, it’s smarter

Published

on

Playing by the rules in business
Image Credit: Midjourney

Cutting corners can feel like a fast track to success. In startup culture especially, there’s constant pressure to move faster, launch sooner, and disrupt harder. Entrepreneurs are told to “move fast and break things,” and life hacks are everywhere, promising to shave hours off your workload. (more…)

Continue Reading

Success Advice

The One Mindset Shift That Made Me Irreplaceable At Work

You don’t need to be in finance to be financially savvy

Published

on

Think like a Chief Finance Officer
Image Credit: Midjourney

In every organization, there are two types of people: those who do their job and those who think like owners. The second group, regardless of their title or role, tends to stand out, move up, and make a bigger impact. (more…)

Continue Reading

Success Advice

Stephen Covey’s 8 Leadership Habits That Will Change How You Lead Forever

If you want to lead well, connect deeply, and live fully, you must begin with principles that anchor your character and inspire those around you

Published

on

Stephen Covey’s 8 Leadership Habits
Image Credit: Midjourney

In his influential book Principle-Centered Leadership, Stephen R. Covey explores the values and philosophies that shape impactful, ethical, and lasting leadership. Instead of offering quick fixes or superficial techniques, Covey provides a timeless framework for personal and professional development, one grounded in integrity, fairness, and service. (more…)

Continue Reading

Trending