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4 Lessons I’ve Learned From Sending 3 Million Emails

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As an entrepreneur, the heart of your business lies in your email marketing efforts. Sixty-four percent of small businesses use email marketing to reach their customers. Each year this percent will grow because email marketing can turn a fledgling business into the leader of the pack. What you do with those emails matters. Whether you’re a branding coach that helps newly service-based women or you’re like me – an expert content freelancer helping others learn to make a business online –at the end of your email marketing efforts, you’ll hopefully come away with lessons for improvement. I learned these lessons from sending three million emails.

Why Email Matters

There are 36% of small businesses worldwide that aren’t using email marketing tactics to grow their business. With 59% Millennials and 67% Gen Z checking their emails on mobile, this means people of all ages are still reading emails and still using emails to make informed decisions. With a welcome email followed by a targeted funnel, your email marketing plan begins to shape. Learn from my lessons on nurture tactics you can use for your email marketing.

1. It Doesn’t Matter When You Send Your Emails

Send too many emails and ruin the chance of creating brand ambassadors. Send too few emails and your brand won’t exist in the eyes of your subscribers. What I learned from sending my emails every week at 11 am or doing A/B testing on whether to send it at 10 or 11 am., is that it doesn’t matter when you send your emails. Your open and click through rates should be relatively stable any time of the week.

If you’ve spent the time delivering valuable emails, when doesn’t matter. I often take a few weeks off during the summer and winter holidays. This hasn’t hurt my open rates when I email them four weeks later. Why? Because I provide value. This year I offered a 15-page free Business Plan template. After a four week hiatus, I had a 33% open rate and a 4.4% Click-through rate for 24,000 subscribers. If you have any number of subscribers on our list, treat them with value, and they will be excitedly waiting for your next newsletter.

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman

2. There is No Need For “Bro” Marketing Tactics

There could be a “bro” hiding in your business, and you wouldn’t even realize it! Bro marketing is a coined term that describes sleazy, manipulative, over-the-top marketing tactics. It’s the pop-ups everywhere on your website, the every hour email you send, the hyped-up scarcity tactics you use all the time, and more. Many entrepreneurs had a bro hiding and didn’t realize how toxic this strategy is for them and their business. Listen to me: No More Bros! 

Fortunately, I did not use “bro marketing” tactics or any email templates you see online that screamed dude marketing.  While everyone was throwing this down my throat in Facebook groups, I chose a very different approach: The Human Approach. I shared snippets of my life in my email (for example, this past summer there was a wasp that got stuck in between my 1940’s window panes – twice! It was a scary sitch) and then provided action tips that my subscribers could use that day to propel their freelance business even more. I also used simple language (what my subscribers say to me in replies), and I was tactful when it came to promoting my products. The Human Approach helped me build a six-figure business.

3. One Newsletter Can Change Everything

An unexpected business lesson I discovered was on how an email could change everything. There are a few lesson-generated emails that I can remember. The first one was an accendial $1k email. I used the AIDA (attention-interest-desire-action) principle without realizing it, and within hours I earned $1k. This shows how to cultivate a raving fan base that will patiently wait for your emails. 

The second business-changing email was when I opened up and told my subscribers a personal story about my health and stress. Any marketer would advise you not to get too personal, but that email generated hundreds of replies. I started to develop a closer connection with my subscribers simply from letting my guard down and taking it all in. 

The final email that changed my viewpoint on business was a promotional deal outside of my standard promotional campaigns. This email tanked and made me realize that too many deals hurts your overall conversion rates. My subscribers waited for my yearly deal and did not take my out of season deal. With your email, condition your subscribers to wait for your amazing deals. In your entrepreneurial journey, you may find that your emails aren’t connecting or that one line you mentioned in your Instagram Reel generated a hundred new followers. Take these little bits of highs and lows and use them to make better decisions next time around. 

4. Your True Subscribers Only Want You

I thought my subscribers only wanted the latest tips and resources to help them find clients for years. I also thought they didn’t care about my twins or what I do behind the scenes of my business. I was wrong! When I started sharing tidbits about my life, my subscribers suddenly became actual people and not random people on my list. This human element is missing in a lot of business emails I receive. Storytelling is a solid copywriting skill and by tapping into the emotions of your subscribers, you are better able to provide what they need the most. Don’t hide, just share your experiences and watch your conversions improve.

As an entrepreneur, it’s a standard practice to cultivate a strong email readership with raving fans. Traditional marketing tactics aren’t doing it anymore. Don’t waste your time on print media, or trying to serve en masse instead of your core avatar. Instead, focus on what will bring in the most significant ROI for your business. And, that one thing is email marketing. Luckily, 59% of B2B marketers know that email is the most effective revenue generator. What are you waiting for? Develop an email marketing campaign that is filled with intense value and storytelling that will make all your subscribers wait for your next newsletter.

Elna Cain writes insanely useful and valuable guides on content marketing and entrepreneurship. With two businesses under her belt, it's her passion to help people learn how to turn their writing into a profitable business. For more help grab her free Business Plan for freelancers.

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Change Your Mindset

The Secret Daily Routines Behind History’s Most Brilliant Thinkers

Uncover the daily rituals and hidden habits that powered history’s most brilliant minds to success.

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Why Daily Rituals Matter

Every great achiever has one thing in common: discipline. Behind the novels, inventions, discoveries, and masterpieces are small, consistent habits repeated daily. (more…)

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Did You Know

How to Turn a Simple Link-in-Bio Into a Powerful Brand Hub

Transform your forgotten bio link into a high-impact gateway that fuels engagement, clicks, and conversions across every social platform.

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link in bio best practices
Image Credit: Midjourney

Social media is one of the greatest marketing tools in 2025. According to a recent study, some 86% of marketers globally use platforms like Facebook and Instagram for advertisements, while 94% use it for content distribution.  (more…)

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Personal Development

These 11 Habits Will Make You More Productive, Successful, and Confident

Boost your focus, confidence, and results with 11 powerful habits successful people use every day.

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Successful people love to help beginners. They have an incredible work ethic and rarely complain. As a result, others naturally look up to them and want to follow in their footsteps.

But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.

Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.

1. Take Short Breaks After Finishing a Task

Psychology shows it’s important to reward positive behaviour.

After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.

Many great writers swear by morning walks, solitude, and reflection can unlock creativity.

But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.

2. Schedule Your Most Important Tasks First

Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.

Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”

For example, if you’re a writer:

  • Research your topic at night.

  • Write your first draft in the morning (don’t worry if it’s rough).

  • Edit in the afternoon, great writing comes from rewriting.

You can’t buy more time. Use it intentionally and without regret.

3. Eliminate Distractions from Your Workspace

Focus is the foundation of success.

According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.

Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.

Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.

4. Take Full Responsibility for Your Life

Entrepreneur Derek Sivers once said, “Everything is my fault.”

This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.

If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.

5. Invest an Hour a Day in Learning New Skills

Knowledge compounds over time.

Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.

I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.

Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.

6. Develop a Growth Mindset

Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.

  • A fixed mindset believes success is based on natural talent.

  • A growth mindset believes success comes from effort and learning.

Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.

7. Learn Marketing to Reach People Who Need You

I once believed marketing was manipulative, until I realised it’s about helping people solve problems.

If your work provides genuine value, marketing is how you let others know it exists. Even Apple spends billions on it.

Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.

Creative professionals who understand marketing and sales have an unfair advantage.

8. Ask Your Mentor the Right Questions

Good mentors can fast-track your growth.

While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.

If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.

9. Build Confidence Through Action, Not Affirmations

Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”

Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.

When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.

10. Focus on Your Strengths

Your strengths reveal where your greatest impact lies.

If people compliment you on something often, it’s a clue. Lean into it.

A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.

Double down on your strengths. That’s how you build momentum and mastery.

11. Identify and Challenge Your Limiting Beliefs

Your beliefs shape your reality.

For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.

Your limitations can become your greatest motivators if you let them.

Avoid shortcuts. Growth takes time, but it’s always worth it.

Final Thoughts

Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.

You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.

Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.

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Success Advice

Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)

The surprising truth about leadership styles that can make or break your team’s success.

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Why one-size-fits-all leadership doesn’t work
Image Credit: Midjourney

Leadership has always been as much about people as it is about performance. Ken Blanchard, in his influential book, “The One Minute Manager”, put it simply: different strokes for different folks. (more…)

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