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3 Business Optimization Strategies That Create a Fulfilled Life

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The balance between life and business is an interesting conundrum. There are articles, books, podcasts, and videos that talk about the need for work-life balance. The reality is that the balance has to be specific to your situation, and it’s a lifelong process to attain. Business leaders should be more focused on optimization strategies that create freedom in an enjoyable way.

Your goal isn’t to have your business turn into a job. While at the same time, you’d like your business to create financial freedom and an avenue for you to live an optimized life. The path to achieving your goals happens with the right habits and consistent action daily.

The good news is that you can create a happy life while also building a business that scales. For growth to be a reality, you have to employ growth strategies that are realistic to maintain. Here are three business optimization strategies that create time, freedom, happy life, and help you achieve your success goals.

1. Use systems to scale without your constant and direct involvement.

Today’s tools and software allow you to get more done without requiring a lot of your time. The issue becomes the business leader feels as if they have to wear all the hats. Too many leaders handle client onboarding while also managing sales, fulfilling the work, creating content, and everything in between. They are the jack of all trades, and they can never make any progress towards their goals because they have too much going on.

You can create more growth enjoyable when you use software and automation to systematize your efforts.  That can be using software to automate a lot of the client process. It can mean hiring a virtual team to help with various aspects of the business, even if it’s on a project basis. The point is to leverage modern growth options without having to add more responsibility to your plate.

“To be successful in business and in life, spot the possibilities while others look for problems.” – Robina Sharma

2. Focus on revenue over looking successful. 

Growth in life and business happens when there’s real growth. The world of social media gives us flashy images of success that tend to be built on a house of cards. Have you ever noticed that the most successful people in life aren’t flashy and don’t talk about wealth? The ones you see talking about six or seven figures end up being the ones trying to sell you on a program. You have to buy into their flash; otherwise, they won’t sell any of their programs. They’re selling you on a lifestyle.

The goal is to model the old saying, “make power moves in silence.” There is an important aspect of sharing what’s going on with your community, but a part of the growth process happens in private. Your goal should be to generate revenue instead of looking like you’re generating revenue. It doesn’t matter what anyone else thinks; they’re not paying your bills. Focus on doing the things that grow revenue, and let the results you’re getting for other people do the talking for you. 

3. Only work on the things you want to be doing. 

We spend so much of our time and effort working on what we think we should do in life. It may be societal programming or things our parents have taught us, but we don’t spend enough time doing what we actually want to do.

We create a business model that is not enjoyable to us. We take on clients we know are not a good fit and let too many people cross our boundaries. We wake up every day, look at our schedule, and start to feel dread because our day isn’t filled with the things we want to be doing.

It’s time for us to take a step back and think about how we want to show up and spend our time. The key to growth and a happy life is building a business doing the things that we want to do, which brings us joy. You use a growth model that has all of the elements that help you accomplish your goals.

Stop chasing a false image of success, and things you think will make you successful. Take time to think about the life you’d like to create and the path to get there. Think about the things that will bring you joy, and that’s how you should be spending your time.

You have some thinking to do. It’s time to have an authentic conversation with yourself about what sort of life and business you’d like to be creating. It would help if you did not spend a single moment doing things that don’t bring you joy.

Use these business optimization strategies to figure out what changes need to be made and make those changes. Get consistent in the action you’re taking to build your wealth and create more happiness in your life. Stop chasing a social media image of success and focus on creating success starting from within.

Blake Nubar is an agency owner, digital marketing strategist, and serial entrepreneur. He is a three-time ClickFunnels Two-Comma Club award winner and a ClickFunnels Eight-Figure award winner. He's worked with several Sharks from Shark Tank, AMC TV stars, and Bob Proctor from "The Secret." The places he's been published and featured include Entrepreneur, Thrive Global, Good Men Project, ClickFunnels, Funnel Magazine, ABC News, and over 25 podcasts. Get practical digital marketing strategy at Blakenuber.com

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Life

How Learning the Skill of Hope Can Change Everything

Hope isn’t wishful thinking. It’s a state of being and a skill that has profound evidence of helping people achieve success in life

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Hope as a skill
Image Credit: Midjourney

Hope isn’t wishful thinking. It’s a state of being and a skill that has profound evidence of helping people achieve success in life.

Wishful thinking, on the other hand, is like having dreams in the sky without a ladder to climb, having a destination without a map, or trying to operate a jet-engine airplane without instructions. It sounds nice but is impossible to realize. You don’t have what you need to make it happen!

What Real Hope Is

Real hope is actionable, practical, and realistic. Better yet, it’s feasible and can be learned.

One popular approach is Hope Theory. This concept is used by colleges to study how hope impacts students’ academic performance. Researchers found that students with high levels of hope achieve better grades and are more likely to graduate compared to those with less hope.

Hope can be broken down into two components:

  1. Pathways – The “how to” of hope. This is where people think of and establish plans for achieving their goals.
  2. Agency – The “I can” of hope. This is the belief that the person can accomplish their goals.

Does Hope Really Work?

According to Webster’s Dictionary, hope as a noun is defined as: “desire accompanied by expectation of or belief in fulfillment.”

As humans, we are wired to crave fulfillment. We have the ability to envision it and, through hope, make it a reality.

My Experience with Hope

For 13 years, I was a hopeless human. During my time working at a luxury hotel as a front desk agent earning $11.42 per hour, I felt the sting of hopelessness the most.

The regret of feeling my time was being stolen from me lingered every time I clocked in. Eventually, I decided to do something about it.

I gave myself permission to hope for something better. I began establishing pathways to success and regained agency by learning from self-help books and seeking mentorship.

Because I took action toward something I desired, I now feel more hope and joy than I ever felt hopelessness. Hope changed me.

Hope Actually Improves Your Life

Wishful thinking doesn’t work, and false hope is equally ineffective. Real hope, however, is directly tied to success in all areas of life.

Studies show that hopeful people tend to:

  • Demonstrate better problem-solving skills
  • Cultivate healthier relationships
  • Maintain stronger motivation to achieve goals
  • Exhibit better work ethic
  • Have a positive outlook on life

These benefits can impact work life, family life, habit-building, mental health, physical health, and spiritual practice. Imagine how much better your life could be by applying real hope to all these areas.

How to Develop the Skill to Hope

As acclaimed French writer Jean Giono wrote in The Man Who Planted Trees:
“There are also times in life when a person has to rush off in pursuit of hopefulness.”

If you are at one of those times, here are ways to develop the skill to hope:

1. Dream Again

To cultivate hope, you need to believe in its possibility. Start by:

  • Reflecting on what you’re passionate about, your values, and what you want to achieve.
  • Writing your dreams down, sharing them with someone encouraging, or saying them out loud.
  • Creating a vision board to make your dreams feel more tangible.

Dreams are the foundation of hope—they give you something meaningful to aspire toward.

2. Create an Environment of Hope

  • Set Goals: Write down your goals and create a plan to achieve them.
  • Visualize Success: Use inspirational quotes, photos, or tools like dumbbells or canvases to remind yourself of your goals.
  • Build a Resource Library: Collect books, eBooks, or audiobooks about hope and success to inspire you.

An environment that fosters hope will keep you motivated, resilient, and focused.

3. Face the Challenges

Don’t avoid challenges—overcoming them builds confidence. Participating in challenging activities, like strategic games, can enhance your problem-solving skills and reinforce hope.

4. Commit to Wisdom

Seek wisdom from those who have achieved what you aspire to. Whether through books, blogs, or social media platforms, learn from their journeys. Wisdom provides the foundation for real, actionable hope.

5. Take Note of Small Wins

Reflecting on past victories can fuel your hope for the future. Ask yourself:

  • What challenges have I already overcome?
  • How did I feel when I succeeded?

By remembering those feelings of happiness, relief, or satisfaction, your brain will naturally adopt a more hopeful mindset.

Conclusion

Hope is more than wishful thinking—it’s a powerful skill that can transform your life. By dreaming again, creating a hopeful environment, facing challenges, seeking wisdom, and celebrating small wins, you can develop the real hope necessary for success in all aspects of life.

Let hope guide you toward a brighter, more fulfilling future.

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Life

The 5 Stages of a Quarter-Life Crisis & What You Can Do

A quarter-life crisis isn’t a sign you’ve lost your way; it’s a sign you’re fighting for a life that’s truly yours.

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what is a quarter life crisis
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The quarter-life crisis is a well-defined set of stages—Trapped, Checking Out, Separation, Exploration, Rebuilding—one goes through in breaking free from feelings of meaninglessness, lack of fulfillment, and misalignment with purpose. I detail the stages and interweave my story below. (more…)

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Life

Here’s The Thing About Learning, Unlearning, and Relearning

Stop hoarding and start sharing your knowledge and wealth for the benefit of humankind

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sharing your knowledge
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Few people have the habit of hoarding their wealth without spending.  However, it limits their motivation as they tend to get into their comfort zones.  When people start spending money, then there will be depletion in their coffers. (more…)

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Life

3 Steps That’ll Help You Take Back Control of Your Life Immediately

The key to finding “enough” is recognizing that the root of the problem is a question of self-esteem and deservedness

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How to build self worth
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“It’s never enough.” (more…)

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