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The 4 P’s Needed For Entrepreneurial Success

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Entrepreneurship is challenging and more complicated than many realize. It is highly glamorized, and you can become an “entrepreneur” by simply filling out your social accounts. The choice to be an entrepreneur and achieve whatever level of success you envision will, without a doubt, come with its set of challenges. Fortunately, regardless of status, zip codes, connections, you have the opportunity to succeed!

Even with the amount of Youtube videos, eBooks, and blog posts where you can gather an unlimited amount of information on any topic, there are still several areas that regardless of the industry, you must focus on getting to where you want to be.

Making sure you focus on the 4 P’s mentioned will continue to make sure you are pushing forward in a way that will help you continue to grow and achieve everything you want out of entrepreneurship.

1. Persistence

Persistence may seem obvious, and if you have been reading or looking into entrepreneurship, you have come across this step. Persistence can also be categorized as “hard work.” I can tell you that persistence is not enough alone, but it is the essential first piece of the entire puzzle. 

You will face challenges on your road to success. Things will happen, and you will have to remain relentless in order to get to your ultimate goal.

Keep pushing through the obstacles with everything you’ve got. Continue or start working on your mental toughness. Find sources of content or mentors that can help guide you through the challenges that will inevitably come along on your journey.

You can work hard and stay on course, which may feel like you are doing what’s necessary to succeed but without the following piece of the puzzle, you could find yourself on a hamster wheel and never actually getting closer to your goal. That is why this next piece complements persistence so well.

“Energy and persistence conquer all things.” – Benjamin Franklin

2. Progress

You have to remain persistent, but you have to see progress in everything that you do. This is where I find many entrepreneurs go wrong. You are grinding and doing the things that you feel are necessary to get to where you want to go. Then you look up weeks, months, or even years later to realize you are still practically in the same position where you started.

You have to get clear on your goals. That is the ultimate way to verify you are making progress with all your hard work. Start by writing your ultimate goal for success and work backwards. Break down what you’d like to accomplish in years, quarters, months, weeks, and develop daily routines.

During your persistence step, make sure you are continuing to check off the things on your weekly goals to accomplish your monthly goals to eventually achieving your quarterly and yearly goals.

Also, be sure to continue to adjust your list on a regular basis. If you are new to the world of entrepreneurship, the task, or industry, then it is understandable that you may put down unrealistic timeframes for some of your goals.

That is part of the beauty of persistence and progress. You continue to evolve and grow, which will make you the entrepreneur you want to be.

3. Pivot

Pivoting goes hand in hand with progress. You have to know when you need to make changes to your strategy. Pivoting will be different for every business, but there will be times where you realize the content isn’t working or the sales script is not as effective as you hoped, or maybe you are not checking things off your goal list.

Be aware that you do not have all the answers, and you will have to continue to make adjustments as you go. Do not get so caught up on what you think you know and not pay attention to the facts and what your progress is telling you.

Pivoting is crucial to the entire process. If you are not getting the results you want and don’t pivot, then you will most likely never obtain what you want to achieve out of all your efforts.

Get out your own way and make the necessary changes that need to be made in order for you to grow.

“A pivot is a change in strategy without a change in vision.” – Eric Ries

4. Profit

The life of any business. You have to focus on bringing in more profits. Early on, you potentially could cycle through Persistence, Progress, and Pivoting multiple times before you reach the profit phase, which is fine.

As an entrepreneur, one of the main objectives is to be able to support the business and yourself financially. You have to focus on generating and increasing profit. Obstacles will come, and as you grow, you need to make sure your profits continue to grow with you.

Sometimes we continue to overcomplicate the process with all the information we consume and with the many tasks on our to-do lists. My mission was to simplify the process. Regardless of the many things that are on my plate, if I continue to cycle through the 4 P’s, I know I’m continuing to grow as an entrepreneur.

Steven J. Wilson is a Founder and Digital Marketing Consultant helping business owners create & optimize their company's online presence to acquire more leads and increase revenue. He accomplishes this by thoroughly understanding or helping develop the company's brand message, learning the product or service offerings, and strategically creating an optimized machine through effective Content Creation, Organic and Local SEO, Lead Generation, and Advertising. Steven can also be found on Twitter sharing the latest on digital marketing and business.

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Business

The Entrepreneur’s Reading List That Transforms Ideas Into Empires

These must-read titles and writing insights reveal how entrepreneurs turn bold ideas into empire-level success.

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top entrepreneurship books for business growth
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Entrepreneurship is powered by stories—of accomplishment, failure, and decision moments that define businesses. Books are maps, providing insight from individuals who’ve traversed the road ahead. (more…)

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Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

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entrepreneurial leadership skills and traits
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When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)

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Entrepreneurs

Building a Business Empire: Lessons from the World’s Boldest Entrepreneurs

Learn essential lessons, success strategies, and mindset shifts every aspiring entrepreneur needs to overcome challenges and build a thriving business.

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how to build a business empire
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Back in July 2017, I attended a business seminar on entrepreneurship in India. With my appetite for learning and meeting new people, I wanted to explore the latest developments in the entrepreneurial world. (more…)

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