Connect with us


How to Create a Company Culture That Motivates Entrepreneurship



Image Credit: Unsplash

Professor Howard Stevenson from the Harvard Business School states, “maintaining an effective culture is so important that it, in fact, trumps even strategy.” But the question arises how to create a company culture that inspires motivation and innovation from employees? Searching for such a culture, many leave an old-school corporate environment.

Therefore, it depends on the leadership to create a progressive culture and encourage their employees to do it. Only having some business values or mission statement is not enough. Having a strong culture leads to consistently motivated employees and augment performance. 

A study by Daniel R. Denison and Aneil K. Mishra in 1995 indicated that culture could be an integral part of the ongoing change process, and key positive culture traits can indicate an organisation’s effectiveness and performance. 

What is an entrepreneurial culture?

It’s a complex term, and several definitions could be found about entrepreneurial culture. The word entrepreneurial takes its meaning from how an entrepreneur undertakes what they do and the style. Culture is defined as the values, attributes, behaviour, and beliefs that individuals learn and pass on from one generation or group to another. Therefore, the union of these two terms. “

Entrepreneurship Vs intrapreneurship

An entrepreneur is the founder, who builds, and grows their own organisation, whereas an intrapreneur works within an organisation. However, both need entrepreneurial thinking – identifying opportunities and effective strategies to capitalise on them. Entrepreneur and intrapreneur are somewhat the same things, just manifested slightly differently. Let’s explore both sides of the fence and see how you can establish your company culture. 

Who is an Entrepreneur? 

Someone who sets off to build their own business from scratch and has complete freedom and responsibility. An entrepreneur designs and launches a business taking all the rewards and risks that come with it. 

Creating something unique in an uncontested market space. Or an iteration of an existing idea or concept, a new product in a competitive market space. Entrepreneurship comes with an inherent risk founders take on when starting their venture. When everything goes according to plan, entrepreneurs are often rewarded handsomely for their work – leading the pyramid of a large, successful venture. 

However, if the venture fails, entrepreneurs are the ones who find themselves in the sinking ship. Assuming all the risks and often laden with debt, as more than 90% of startups do. 

Who is an Intrapreneur?

An intrapreneur is someone who develops a new project within a company. An employee within an organisation is responsible for innovating change by giving a future direction. 

Empowering your human resources to take ownership of their responsibilities and at the same time giving them freedom and support to succeed. Intrapreneurship is a practice that allows employees to be entrepreneurs within the limits of their company. 

Intrapreneurs are usually given significant projects that can impact the company’s future, with access to resources, finance, and personnel. The significant difference here is the associated risk. The company will absorb all the costs and potential fallout.  

Types of intrapreneurship

There are generally three types of intrapreneurs

  • Creators 
  • Doers 
  • Implementers 

Having at least one of these types in a company can really benefit the overall success and innovation. 

The creator is the innovator and comes up with all the ideas. Always searching for better ways and thrive change with a focus on the bigger picture. Creators often don’t like structures and do not focus on the details. They always want to move on quickly, coming up with ideas but don’t want to do it themselves. 

The doers focus on performing the tasks that need to be done. They take the ideas and run with them, focused on achieving results on the task at hand. Have a clear picture on the bigger scale, but always willing to drill down to the details. Doer intrapreneurs take responsibility for the task with effective communication to get the job done. 

The implementers ensure that everything is completed. They are the executors and make things happen. With the knowledge of how things need to be done. They focus on the goal, are effective negotiators and can work under pressure. Implementers take the lead and motivate others to achieve the results without stopping. 

“A great leader not only leads, he turns followers into leaders.” – Daren Martin

How to encourage intrapreneurship?

A company that encourages internal entrepreneurial thinking begins with a leader exemplifying it. Leaders need to foster intrapreneurship in the workplace for improved growth of the company and the employees.

Be transparent – Including your employees in decision making, trusting them with important information and tasks makes them feel valued. They will feel more involved in day-to-day business processes, irrespective of their individual roles. 

Reward proactive behaviour – Managers and leaders should not try to control every detail of what their employees do. Rather they should be open, hands-off, and reward employees who take charge and find ways to improve efficiency, sales or the product on their own. 

Fix problems – Issues are expected in a startup setting. That’s where the entrepreneurs must take responsibility and address the problems as they arise. If they fail to do so, it could escalate and cause the business to break down. When you instil this kind of urgency and responsibility in your employees and teach them to fix all problems right away, large or small. 

Encourage healthy competition – Like entrepreneurs, intrapreneurial culture promotes a healthy sense of competition to perform their best job and get results. However, the leader is responsible for ensuring the employees remember that their success is intertwined. 

Organising and managing remote teams requires adopting new norms in the workplace to create a healthy work environment. 

In the end, you’re all one team. Leaders should make sure people understand and feel they’re part of something bigger than themselves. 

How intrapreneurship contributes to corporate innovation?

The intrapreneurs are the dreamers who perform. The ones that take on the responsibility to create innovation of any kind within a business. Intrapreneurs possess qualities such as a sense of responsibility and intrinsic motivation. They’re more than just an ideas factory. They take responsibility for managing the ideas and seeing them through to profitable reality. 

Given the definitions, intrapreneurs are highly beneficial for both themselves and the organisation they are working within. Fostering an intrapreneurial culture in an organisation can result in innovative change, increased agility and results, improved efficiency, reduced costs, and increased profitability. 

It helps businesses grow while adding a level of flexibility. An intrapreneur visions new and diverse opportunities, directions or ways of working for the organisation. Similarly, intrapreneurship opens the organisation’s eyes to potential leads that can bring positive change. 

They think and act differently from other employees and possess characteristics suitable for senior management. Engaging these exceptional employees with different company functions has the dual benefit of helping a company identify future leaders while also training them at the same time. 

Intrapreneurial culture is essential for a company as it allows employees to use their skills efficiently to benefit the company and themselves. Giving them the freedom to grow and innovate within the company for the company’s gain. It fosters an environment of autonomy and independence within a company while looking for the best solutions to a problem. 

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


10 Lucrative Buy and Sell Businesses to Start in 2024

The buy-and-sell business model provides opportunities across many niches



Businesses to start in 2024

In the dynamic landscape of 2024, starting a business that capitalizes on buy-and-sell models can be incredibly lucrative. This article explores ten different models that entrepreneurs can consider. These ventures range from real estate flipping to trading in domains and luxury items, providing a broad spectrum of opportunities regardless of your initial capital or interest area.

1. Car Flipping

Flipping cars can be a very lucrative business venture for an individual with business acumen, an eye for value, and mechanically adept at cars. It involves buying under-priced cars, restoring, and selling them for a profit. For deeper insights and opportunities in this market, refer to

2. Real Estate Flipping

Flipping real estate—be it houses, condos, or even commercial properties—remains pretty solid business, especially in markets where real estate values are on the way up. Investors buy properties relatively low, do rehab or renovation, then sell at a profit.

The success of the area is endowed with a huge potential spotlight, the ability to juggle various elements such as local real estate market knowledge, and efficient management of renovations.

3. Vintage E-commerce

With the advent of technology, it became easy to sell vintage or retro items over the online selling platform. Be it clothes, furniture, or even collectibles, consumers these days prefer something unique that is eco-friendly and which may have a nostalgia quotient in it. Hence, it brings the opportunity to open an e-commerce shop effectively.

4. Domain Flipping

If you have the skill to predict catchy phrases or business names that would be popular in the future, then buying and selling domain names would be a very profitable business. Register prices are available to purchase domains, which later can be sold at high prices to interested parties or businesses that wish to get an early online identity.

5. Luxury Items

One of the most promising buy-and-sell businesses is the luxury market, and what makes it very attractive is its less sensitivity towards economic downturns. Some of the common items in the luxury market include high-end watches, jewelry, and art, rare cars, all with high yields. Most times, items do appreciate, especially when they are limited editions.

6. Sports Memorabilia

While the sports memorabilia trading business can at times seem lucrative, especially when one focuses on big personae or big events, authenticity and rarity can definitely help items fetch top dollar. Provenance and limited supply both go towards inflating their values.

7. Sneaker Reselling

In recent years, the sneaker resale market has exploded, fueled by a commodity of scarce releases and athletic brand collaborations with a list of celebrities. Today, with operations such as StockX and GOAT, it’s really that easy to break into the worldwide market. It’s pretty easy to find your buyers and make a very good profit if you’re targeting the right trend and releases.

8. Book Flipping

Flipping rare and first editions can become a really meaningful, and yes, one more profitable, business for a book lover. Sometimes the signed ones, rare manuscripts, or those early editions of famous novels could sell for thousands of dollars, usually done by collectors or academic institutions.

9. Furniture Upcycling

Upcycling furniture consists of restoring and using second-hand furniture to sell it at a higher price. For the environmentally aware consumer, this business model has great appeal. It could be pretty profitable if done with good taste and talent in design and restoration.

10. Electronics Flipping

Smartphones, tablets, and laptops resell at values significantly high; hence, business ensues. Buy, refurbish, and sell in better condition to appeal to budget-minded consumers looking for technology at more affordable price points. 

Overall, The buy-and-sell business model provides opportunities across many niches. Be it real estate flipping or vintage item upcycling, you can succeed in both models with market understanding and trend application. That, with careful planning and strategic investment, will throw huge financial returns for these business models in 2024.

Continue Reading


How Your Business Can Outmaneuver Your Competitors by 85%

Did you know that companies that master big data can outmaneuver competitors by 85% in sales



big data strategy

Did you know that companies that master big data can outmaneuver competitors by 85% in sales and more than 25% in gross margins? Sounds inspiring, right? But the thing is that data alone isn’t enough. Rather, it’s the strategy behind it that unlocks these enviable boosts. So, this article explores how to make the most out of your big data and build a strategy that’s functional and competitive. (more…)

Continue Reading


Most Entrepreneurs Fail to Do This and It’s Killing Their Success

Celebrating progress also provides entrepreneurs with the psychological sustenance needed to endure the marathon of building a business



celebrate your milestones

The journey from a mere concept to a tangible reality is one of the most exhilarating yet challenging paths an entrepreneur can navigate. This odyssey is punctuated by milestones that stand as testaments to perseverance, innovation, and relentless hard work.  (more…)

Continue Reading


9 Ways Augmented Reality Gives Your Business a Competitive Edge

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success



augmented reality in business

Leveraging Augmented Reality for Business Advancement: Exploring Applications

In the ever-evolving landscape of business innovation, Augmented Reality in business emerges as a transformative force, reshaping traditional paradigms and unlocking new opportunities for growth and advancement.

Through a comprehensive examination of AR’s capabilities, applications, and business benefits, this article serves as a roadmap for enterprises seeking to harness the full potential of augmented reality to propel their success in the digital age.

UNI.Agency as a forefront developmental agency tailors unmatched digital products and immersive experiences. They help companies outperform their competitors and customers’ expectations. And now, there is time to delve deep into the AR realm.

Gaining Insight into Augmented Reality

From revolutionizing customer experiences to optimizing operational efficiency, AR in retail is poised to drive significant advancements in how businesses operate and engage with their stakeholders.

Augmented Reality (AR) seamlessly integrates digital information and virtual objects into the real-world environment, offering users an immersive and interactive experience through devices like smartphones or AR glasses.

It revolutionizes various industries, from entertainment to healthcare, by enhancing perception and creating innovative opportunities for engagement and exploration in the digital era. AR not only enriches our understanding of reality but also opens up new possibilities for creativity, communication, and problem-solving, making it a powerful tool for businesses seeking to enhance customer experiences and streamline operations in an increasingly digital world.

Differentiating Augmented Reality and Virtual Reality

Augmented Reality (AR) overlays digital elements onto the real world, enhancing the user’s perception of their environment. Virtual Reality (VR), however, immerses users in entirely virtual environments, blocking out the real world. There are some core differences between these two technologies in gear and display approaches:

  • AR enriches reality with digital information, while VR creates entirely immersive virtual experiences.
  • AR typically requires less specialized hardware, like smartphones or AR glasses, while VR often involves dedicated headsets.
  • AR is commonly used for enhancing real-world experiences, such as in gaming, retail, and navigation, encouraging augmented reality shopping. Whereas VR is primarily employed for immersive simulations, training, and entertainment in fully virtual environments.

The Influence of AR on the Customer Experience Journey

As of 2024, Augmented Reality (AR) has evolved into an indispensable tool across various sectors, offering immersive and interactive experiences that seamlessly blend digital elements with the real world.

Stimulating Interest

Augmented Reality (AR) captivates customers by offering visually engaging experiences that spark curiosity and intrigue, enticing them to explore products or services further.

AR’s ability to overlay digital content onto the real world creates an immersive and attention-grabbing experience, drawing customers in and igniting their interest.

Educating and Empowering Users

AR in business empowers users by providing interactive and informative experiences that educate them about products, services, or concepts in a visually compelling manner.

Through AR, customers can interact with virtual models, animations, or informational overlays, gaining a deeper understanding of the features, benefits, or use cases of the offerings.

Exploring Further Depths

AR encourages customers to delve deeper into products or services by offering immersive and interactive experiences that go beyond traditional marketing materials.

By allowing users to explore virtual representations of products in real-world contexts, AR in retail provides a unique opportunity for customers to visualize how offerings fit into their lives, fostering deeper engagement and understanding.

Business Benefits of Augmented Reality

Businesses utilize AR for diverse applications, including product visualization, virtual try-ons, and enhanced customer engagement. In education, AR transforms learning experiences by providing interactive simulations and visualizations.

Additionally, AR has become integral to industries such as healthcare, where it facilitates surgical training and patient education. With advancements in AR technology and widespread adoption, it continues to shape how we perceive and interact with our environment, ushering in a new era of innovation and connectivity.

Let’s look at why AR has become so indispensable as a business tool nowadays.

Revolutionizing Training Methods

AR in business transforms training by offering immersive, interactive simulations that replicate real-world scenarios, enhancing employee learning and skill development.

It’s lucrative for hands-on training experiences. Since there’s no need for physical equipment or environments, reducing costs and logistical constraints while improving knowledge retention and performance.

Boosting Productivity Levels

Augmented Reality in business boosts productivity by providing real-time access to information and guidance, allowing employees to complete tasks more efficiently and accurately.

Through AR-powered tools and applications, workers can streamline workflows, troubleshoot issues, and collaborate effectively, resulting in increased output and operational efficiency.

Implementing Dynamic Marketing Approaches

AR enables businesses to implement dynamic marketing strategies that captivate and engage audiences in unique ways.

By integrating AR into marketing campaigns, companies can create interactive experiences that drive brand awareness, customer engagement, and sales conversions, setting themselves apart in a crowded marketplace.

Fostering Product Development

Augmented reality and marketing foster innovation in product development by facilitating virtual prototyping, design iterations, and collaborative decision-making.

With AR, teams can visualize and test product concepts in 3D, gather feedback from stakeholders, and make informed design decisions faster, leading to faster time-to-market and more successful product launches.

Creating Tailored Customer Experiences

AR creates personalized customer experiences by allowing users to interact with products and services in customized ways.

Through AR-enhanced applications and experiences, businesses can tailor content, recommendations, and promotions to individual preferences and behaviors, enhancing customer satisfaction and loyalty.

Amplifying Brand Recognition

Augmented Reality shopping amplifies brand recognition by providing memorable and shareable experiences that leave a lasting impression on customers.

By incorporating AR into branding initiatives, companies can create immersive brand experiences that spark conversations, increase social media engagement, and strengthen brand loyalty, ultimately driving business growth and success.

Final Thoughts

In conclusion, Augmented Reality in business stands as a transformative force, offering a multitude of benefits across various aspects of operations. From revolutionizing training methods to boosting productivity levels, AR empowers businesses to thrive in an increasingly competitive environment.

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success, while delivering immersive and engaging experiences that resonate with customers and stakeholders alike.

As AR continues to evolve and integrate into everyday business practices, Uni will incorporate the best practices to promote business advancement and drive meaningful change for the clients. We’re to shape the future of commerce to your benefit.

Continue Reading