Entrepreneurs
How I Built Nike: Phil Knight’s 4 Business Lessons for Young Entrepreneurs

Everybody knows what Nike is, but not so many know how it was built or who built it. Phil Knight, the once-young entrepreneur who left his lucrative accounting job to pursue his dream of having his own shoe company is the man behind Nike. I was lucky enough to read Knight`s autobiography “Shoe Dog,” and today I’m going to share the top business lessons that I believe every entrepreneur should follow to succeed.
Here are 4 business lessons I learned from Phil Knight:
1. Mix what you like with what the market needs
I recently watched an interview between multimillionaire Tom Bilyeu and the internet celebrity, and former monk, Jay Shetty and I caught this quote, “the entrepreneurial success is to ask: What are you good at, what do you like, what the market needs and how to make money off it.” All the big guys in the business world – Jobs, Buffet, Gates…etc, have used the same principle time and time again, and when I read Shoe Dog, I saw that he did the same thing.
Knight was good at running, wanted to be an entrepreneur, and saw a gap in the market. America needed better running shoes so he went to Japan, made a deal with one of their top shoe companies and became their West-coast distributor. Problems later emerged but he had already known his calling and his Oregon-based company “Blue Ribbon” became the one we now call “Nike.”
“Don’t tell people how to do things, tell them what to do and let them surprise you with their results.” – Phil Knight
2. Team up with better people
One of the smartest moves Knight made in his life was teaming up with his coach, Bill Bowerman. Who better to approach about selling running shoes than your well-known track coach who has ties to every shoe store in Portland?
Also, Bowerman wasn`t just a good track instructor, he was also a great businessman with a great personality. He was an alpha leader, a great networker and above all, Bowerman had a thing for running shoes. He used to sneak into his players` lockers, steal their footwear and hand them back with some minor modifications that made them run better and faster.
Bowerman`s skills had bigger demand later on when both Blue Ribbon and Onitsuka Tiger drifted apart. Now that he and Knight had to manufacture their shoes, it was Bowerman`s technique of molding rubber soles with a waffle iron that they used for making the first generation of Nike shoes, and America loved it.
3. Have a 100% conviction you’ll win
Passion and conviction are the salt and pepper of every successful business. Without a firm belief in your ideas, you won’t be able to sell them to both customers and investors.
The first question Knight received when pitching the CEO of the Japanese shoe manufacturer Onitsuka Tiger was, “Mr. Knight, what company are you with?” A difficult question to answer especially when you don’t have a company and still live with your parents. But Knight had a conviction that America needed better running shoes.
Knight had seen it before when the Japanese cameras invaded the markets back home, and he knew people would do the same with imported running shoes. Due to this, his entire pitch was all about passion and possibility which was enough to sign the partnership papers with them.
“Dream audaciously, have the courage to fail forward, act with urgency.” – Phil Knight
4. Don’t sell…show
When he was young, Knight tried selling encyclopedias door-to-door and failed miserably. He saw no need for selling them, they were heavy to carry, and because it felt like a burden to Knight, nobody bought from him.
Years later, he had to repeat the same cycle but this time with shoes. Blue Ribbon was still not conspicuous, and he had to meet with every store owner in the Pacific Northwest to get them to try his new shoes. Again, everyone Knight met said the same thing: “The world doesn’t need another track shoe.”
He had to find another way. Phil Knight came up with a new idea, instead of pitching his shoes, he attended as many track meets and races as possible and asked the runners, coaches, and fans to wear them and see if his shoes were better than their Adidas shoes; the market’s number 1 brand at the time. And guess what? They loved it and all of a sudden, Knight was all booked.
Successful people understand that you must love what you sell – or at least believe it has value. The more passion you have the better your sales numbers will be. Now that you’ve read Phil Knight`s top lessons, I want you to leave a comment with the number-1 lesson you’ve learned in business either from books or, preferably, from your experience. It`ll be more than interesting hearing from you.
Which one of these business lessons will you begin incorporating? Let us know which one and why in the comments below!
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Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”
While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.
Why This Gap Exists
Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.
What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.
Tools and Techniques to Bridge the Gap
Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.
1. Practice Mutual Empathy
Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.
2. Maintain Professional Boundaries
Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.
3. Follow the Golden Rule
Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.
4. Avoid Micromanagement
Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.
5. Empower Employees to Grow
Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.
6. Communicate in All Directions
Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.
7. Overcome Insecurities
Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.
8. Invest in Coaching and Mentorship
True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.
9. Eliminate Favoritism
Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.
10. Recognize Efforts Promptly
Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.
11. Conduct Thoughtful Exit Interviews
When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.
12. Provide Leadership Development
Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.
13. Adopt Soft Leadership Principles
Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.
The Bigger Picture: HR’s Role
Mercer’s global research highlights five key priorities for organizations:
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Build diverse talent pipelines
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Embrace flexible work models
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Design compelling career paths
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Simplify HR processes
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Redefine the value HR brings
The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.
Treat Employees Like Associates, Not Just Staff
When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.
Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.
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