Entrepreneurs
5 Signs You’re Focusing on the Wrong Niche for Your Online Business

Starting an online business has been a hot topic for the last few years. More and more people are trying out their luck to see if they can create something sustainable but there’s one thing that can make it infinitely harder than it should be and that is targeting the wrong niche. Focusing on the wrong niche can delay your success for years and can be expensive. Luckily, there are some signs that you can look out for to avoid that and start your online business in the right way.
Why it’s important to pick a niche for your online business
An online business needs to have the credibility to succeed. If people don’t trust the products or services you provide they aren’t going to be willing to part with the money in their wallet in exchange for them. It’s easier to gain that trust by being very knowledgeable in one thing than being a jack of all trades and a master of none.
This is why it’s important to pick a niche and revolve your business around it but as I said, just picking a niche is half the battle. Picking the right niche is what will help you achieve your goals in the shortest way possible.
Below are 5 signs you’re focusing on the wrong niche.
1. Your niche is based on a trend
Most people go into an online business with the idea of creating a sustainable business for the long term and if you’re in this group I’d be very wary of niches based on trends. It’s very tempting to pick a niche based on it blowing up but just as fast as it has become popular it can go back to being almost non-existent.
An example of such a niche was hoverboards. At its peak, I have met people that made up to $20K a month just in affiliate sales and 2 years later barely make $200 a month. That doesn’t mean you can’t take advantage of these opportunities but know what you get yourself into if you do and have a long-term plan in place.
2. You’re competing with huge businesses on every corner
I don’t think it’s necessarily a disaster if there’s already an authority in your niche because there’s a lot of money to be made in being the number 2. For example, take Pepsi Cola. With all of Coca-Cola’s success, Pepsi is doing fine but this doesn’t mean you can do that in every niche that is dominated by other businesses. If you’re constantly trying new angles to appeal to your niche but your competitors keep invading those spaces and are capable of taking all the attention away from you, it might be time to look at picking another niche.
3. You picked it solely for the money
It’s important that the niche you pick is profitable but if money is the only reason for picking a niche you’re going to have a hard time for multiple reasons. I always say the steps to creating an online business are simple but that doesn’t mean it’s easy.
The moment money is your main goal for picking a specific niche and you don’t start earning at the pace you expect, it’s going to be easy to lose motivation. The most profitable niche are also the ones that tend to be the hardest to succeed in because people flock to these niches all thinking the same thing: “…This is where I can make the most money…”
As a result, they often run into sign #2 as a problem. What they don’t realize is that there is a lot of money to be made in the smaller niches and it’s a lot easier to obtain.
4. Most people in your niche are broke
An online business needs to be profitable to sustain itself. Entering a niche that is known for having people that don’t have money isn’t the best idea. It often limits how much you can ask for your products and/or services and it decreases your chances of making upsells to increase your profit. This doesn’t mean you can’t make it work but it often takes the same amount of energy to target niches with people that are willing to spend more money.
5. You have to convince your niche to buy products
We often believe sales is this magical thing where if you’re an expert, you can say a few magical words and people will become obsessed with your business but this couldn’t be further from the truth. In reality, when doing sales, the majority of your leads will say no. That’s why even the largest B2C businesses still convert under 50%.
Sales is mostly showing people that are interested, enough context to make a purchase and handling objections. The moment you have to spend a lot of energy on every sale of a product that is commonly used by that particular niche, it’s time to get back to the drawing board.
How to deal with these problems
When you come to the conclusion that you picked the wrong niche the first step doesn’t necessarily have to be picking an entirely different niche. Depending on the situation, you could also narrow down your niche to a sub-space.
For example, let’s say you picked the niche personal development for your online business. In this niche, you’d be competing with people like Tony Robbins, Tim Ferriss, Patrick Bet David, etc. Not a good place to be.
Here are some examples how to narrow down that niche:
- By location (Personal development in a certain city)
- Demographic (Personal development for kids with anxiety, physically disabled people)
- Activity (Meditation, productivity Leadership, communication )
Narrowing down a niche can open thousands of doors you normally would never think of.
Business
The Entrepreneur’s Reading List That Transforms Ideas Into Empires
These must-read titles and writing insights reveal how entrepreneurs turn bold ideas into empire-level success.

Entrepreneurship is powered by stories—of accomplishment, failure, and decision moments that define businesses. Books are maps, providing insight from individuals who’ve traversed the road ahead. (more…)
Entrepreneurs
The Leadership Shift Every Company Needs in 2025
Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”
While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.
Why This Gap Exists
Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.
What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.
Tools and Techniques to Bridge the Gap
Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.
1. Practice Mutual Empathy
Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.
2. Maintain Professional Boundaries
Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.
3. Follow the Golden Rule
Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.
4. Avoid Micromanagement
Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.
5. Empower Employees to Grow
Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.
6. Communicate in All Directions
Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.
7. Overcome Insecurities
Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.
8. Invest in Coaching and Mentorship
True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.
9. Eliminate Favoritism
Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.
10. Recognize Efforts Promptly
Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.
11. Conduct Thoughtful Exit Interviews
When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.
12. Provide Leadership Development
Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.
13. Adopt Soft Leadership Principles
Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.
The Bigger Picture: HR’s Role
Mercer’s global research highlights five key priorities for organizations:
-
Build diverse talent pipelines
-
Embrace flexible work models
-
Design compelling career paths
-
Simplify HR processes
-
Redefine the value HR brings
The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.
Treat Employees Like Associates, Not Just Staff
When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.
Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.
Entrepreneurs
What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators
Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)
Entrepreneurs
Building a Business Empire: Lessons from the World’s Boldest Entrepreneurs
Learn essential lessons, success strategies, and mindset shifts every aspiring entrepreneur needs to overcome challenges and build a thriving business.

Back in July 2017, I attended a business seminar on entrepreneurship in India. With my appetite for learning and meeting new people, I wanted to explore the latest developments in the entrepreneurial world. (more…)
-
Entrepreneurs4 weeks ago
Building a Business Empire: Lessons from the World’s Boldest Entrepreneurs
-
Health & Fitness4 weeks ago
The Surprising Link Between Exercise and Higher Income
-
Entrepreneurs3 weeks ago
What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators
-
Entrepreneurs3 weeks ago
The Leadership Shift Every Company Needs in 2025
-
Change Your Mindset2 weeks ago
7 Goal-Setting Mistakes That Are Secretly Sabotaging Your Success
-
Success Advice2 weeks ago
What Every New CEO Must Do in Their First 100 Days (or Risk Failure)
-
Success Advice1 week ago
Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)
-
Business7 days ago
The Entrepreneur’s Reading List That Transforms Ideas Into Empires