Seth Casden is the CEO and co-founder of Hologenix, a company dedicated to developing products that enhance people’s lives by empowering them to take charge of their health. Celliant, its flagship product, is a responsive textile using infrared technology and is clinically proven to temporarily increase local circulation and improve cellular oxygenation, resulting in stronger performance, faster recovery, and better sleep. The FDA has determined that Celliant products are medical devices, as defined in section 201(h) of the Federal Food, Drug, and Cosmetic Act, and are general wellness products. Before founding Hologenix in 2002, Seth earned a degree in business administration and worked in private equity. His mission is to continue exploring how responsive textiles can improve the quality of people’s lives and amplify their potential.