Richard Aquino, long-time Pittsburgh resident and lifetime Steelers fan, understands brand loyalty and the driving factors behind customer behavior. His goal is to help his clients increase their brand visibility through impactful marketing elements, including the branding of their physical locations. Partnering with Pittsburgh sign company, Excel Signworks, he ensures they have the elements they need to attract customers, improve the customer experience and perception, and reduce support staff needs. He shares this knowledge not only with his clients, but also as a volunteer at a local after-school program that teaches teens about entrepreneurship.