Marcus Fontoura has spent more than 20 years in big tech companies and has been at the forefront of industry-shaping technology innovations, from computational advertising to cloud computing to fintech. He is currently a Technical Fellow at Microsoft, where he works on cloud computing infrastructure. His new book, A Platform Mindset: Building a Culture of Collaboration (8080 Books, Feb. 11, 2025), shares how companies can expand and scale processes to bring about competitive advantages. Learn more at fontoura.org.