The balance between life and business is an interesting conundrum. There are articles, books, podcasts, and videos that talk about the need for work-life balance. The reality is that the balance has to be specific to your situation, and it’s a lifelong process to attain. Business leaders should be more focused on optimization strategies that create freedom in an enjoyable way.

Your goal isn’t to have your business turn into a job. While at the same time, you’d like your business to create financial freedom and an avenue for you to live an optimized life. The path to achieving your goals happens with the right habits and consistent action daily.

The good news is that you can create a happy life while also building a business that scales. For growth to be a reality, you have to employ growth strategies that are realistic to maintain. Here are three business optimization strategies that create time, freedom, happy life, and help you achieve your success goals.

1. Use systems to scale without your constant and direct involvement.

Today’s tools and software allow you to get more done without requiring a lot of your time. The issue becomes the business leader feels as if they have to wear all the hats. Too many leaders handle client onboarding while also managing sales, fulfilling the work, creating content, and everything in between. They are the jack of all trades, and they can never make any progress towards their goals because they have too much going on.

You can create more growth enjoyable when you use software and automation to systematize your efforts.  That can be using software to automate a lot of the client process. It can mean hiring a virtual team to help with various aspects of the business, even if it’s on a project basis. The point is to leverage modern growth options without having to add more responsibility to your plate.

“To be successful in business and in life, spot the possibilities while others look for problems.” – Robina Sharma

2. Focus on revenue over looking successful. 

Growth in life and business happens when there’s real growth. The world of social media gives us flashy images of success that tend to be built on a house of cards. Have you ever noticed that the most successful people in life aren’t flashy and don’t talk about wealth? The ones you see talking about six or seven figures end up being the ones trying to sell you on a program. You have to buy into their flash; otherwise, they won’t sell any of their programs. They’re selling you on a lifestyle.

The goal is to model the old saying, “make power moves in silence.” There is an important aspect of sharing what’s going on with your community, but a part of the growth process happens in private. Your goal should be to generate revenue instead of looking like you’re generating revenue. It doesn’t matter what anyone else thinks; they’re not paying your bills. Focus on doing the things that grow revenue, and let the results you’re getting for other people do the talking for you. 

3. Only work on the things you want to be doing. 

We spend so much of our time and effort working on what we think we should do in life. It may be societal programming or things our parents have taught us, but we don’t spend enough time doing what we actually want to do.

We create a business model that is not enjoyable to us. We take on clients we know are not a good fit and let too many people cross our boundaries. We wake up every day, look at our schedule, and start to feel dread because our day isn’t filled with the things we want to be doing.

It’s time for us to take a step back and think about how we want to show up and spend our time. The key to growth and a happy life is building a business doing the things that we want to do, which brings us joy. You use a growth model that has all of the elements that help you accomplish your goals.

Stop chasing a false image of success, and things you think will make you successful. Take time to think about the life you’d like to create and the path to get there. Think about the things that will bring you joy, and that’s how you should be spending your time.

You have some thinking to do. It’s time to have an authentic conversation with yourself about what sort of life and business you’d like to be creating. It would help if you did not spend a single moment doing things that don’t bring you joy.

Use these business optimization strategies to figure out what changes need to be made and make those changes. Get consistent in the action you’re taking to build your wealth and create more happiness in your life. Stop chasing a social media image of success and focus on creating success starting from within.