Success Advice
4 Lessons Leaders in Crisis Can Learn from Watching Avenue 5
The HBO original Avenue 5 revolves around spoiled rich tourists on a space cruise ship with a questionable crew backed by billionaire owner Herman Judd, it’s confused Cruise Captain Ryan Clark and Matt Spencer, Head of Passenger. The female crew and passengers are a force to reckon with from Billie McEvoy the engineer to a passenger aptly named Karen.
In many ways each character showcases leadership traits in a peculiar way. Loose lessons on leadership can be found throughout each episode if you know where to find them. Here are a few of my favorite leadership lessons from Avenue 5.
1. How You Communicate Matters
How you communicate news, good or bad, is key to acceptance most especially in the time of crisis such as the crew and passengers of Avenue 5 found when their 8 week space cruise suddenly becomes a potential eight year space adventure.
To deliver such bad news, you have to remain objective and share the facts to get buy-in, a task Captain Ryan failed at, but successfully delivered by Karen Kelly, one of the many affected passengers. Key in communicating bad news as a leader is to avoid embellishing the truth. Avoid the crude tactics of cruise ship owner Herman Judd to make this go away.
Another important key is to listen. Don’t deliver the bad news and try to run away like Captain Ryan, but let the message sink in and allow the recipients to digest the news. There is bound to be emotional outbursts and as a leader this is the time to listen and not be a coward.
2. Title Doesn’t Equate Leadership
Another lesson learned is that a leader needs to take responsibility and not play the blame game, something Herman Judd was good at. Being the billionaire business owner of this space cruise ship didn’t necessarily make him a good leader.
An out of touch leader will have a hard time admitting fault, but would look for ways to pass the blame as we saw Herman attempt many times, when at this point he really needed to own the issue at hand and apologize. When a leader apologizes, it is not a sign of weakness, instead it is a sign of we messed up and we’re going to fix this.
A good leader takes responsibility and will earn respect from those they are leading as a sign of confidence in their leadership. Karen Kelly the passenger, shows more leadership than the entire crew put together and no wonder the passengers listen to and follow her lead. She’s able to get their vote of confidence despite the not so good news message she was delivering.
3. The World Doesn’t Revolve Around You
Selfishness does not pay. A selfish leader is rarely liked; instead they display their insecurities by their actions and Herman Judd proved to be no different when all he thinks is how he would appear to passengers in the midst of the crisis and an escape plan that did not include anyone but himself.
As a leader, when you begin to exhibit traits of “I like you because you make me look good” or you use people and after they’re no longer useful, you toss them aside, there’s a high probability that your leadership skills need a tune up. It’s easy to spot a selfish leader, they are typically surrounded by ‘yes men’ and can never seem to have ‘good people’ working for them because they are so absorbed in the universe of me, myself and I.
4. Empower Your Inner Circle
Leaders in crisis don’t throw a fit like Herman Judd; instead a leader has a plan of action, but this starts with empowering the inner circle way before crisis strikes. A lot of time can be wasted when the inner circle (senior management) feel despondent. It’s a leader’s responsibility to ensure his team doesn’t fall apart and crumble under pressure, but we see scenes where Herman Judd can’t hold himself together much less the team and it takes Iris Kimura, his formidable right hand woman (personal assistant) to keep him in line.
Having an empowered inner circle keeps a leader in line even when they veer off course. A motivated team will do what it takes for success and come up with a plan on how to turn negative situations around, which in turn naturally makes the leader look good.
Even when there is no current solution at hand like the crew and passengers of the space cruise ship were experiencing, it is still important for the leadership team to stay motivated enough to want to work together to come up with a solution that benefits all and that can only happen when this behavior is modeled from the top down.
After all, it is said that in the face of adversity character is built and truly this can be said of leaders as seen even in the quirkiest of characters on Avenue 5.
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Success Advice
How to Choose the Best Affiliate Programs for Your Blog
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers
Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky.
This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for.
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Understanding Affiliate Marketing
Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works.
Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it.
It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.
How to Choose the Right Affiliate Programs for Your Blog
1. Assess Your Niche and Audience
The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:
- Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
- Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.
2. Research Potential Affiliate Programs
Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:
- Affiliate networks like ShareASale, Commission Junction, and ClickBank.
- Direct searches for “[Your Niche] affiliate programs” in search engines.
- Recommendations from other bloggers in your niche.
3. Evaluate the Commission Structure
The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:
- The percentage of commission per sale.
- Whether the program offers a flat rate per action (e.g., per sign-up).
- The cookie duration, which affects how long after a click you can earn commissions on sales.
4. Consider the Program’s Reputation and Sureness
Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:
- Read reviews from other affiliates.
- Check the program’s history and background.
- Look for any complaints or issues reported online.
5. Analyze the Support and Resources Offered
A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.
6. Understand the Terms and Conditions
Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:
- Payment thresholds and methods.
- Any restrictions on how you can promote their products.
- The program’s policy on affiliate marketing on social media platforms.
7. Test the Product or Service
If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.
8. Look for Recurring Commission Opportunities
Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.
Implementing Your Choice
After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:
- Creating valuable content that naturally incorporates affiliate links.
- Disclosing your affiliate affairs transparently to maintain trust with your audience.
- Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.
Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs.
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers.
The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice.
With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.
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