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7 Ways To Be More Persuasive in Business

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Have you ever had trouble closing a deal or convincing someone of your worthiness? Most people have this problem or at least have had this a few times in their life. In Business, mastering the technique of persuasion is known to be the key to major success and can be the difference between a pat on the back or a slap in the face, figuratively speaking.

Read on for a little insight into the art of persuasion in the world of business.

 

7 Great Persuasion Techniques To Use In Business

 

1. Give and you shall receive

When someone does you a favour, you know instinctively that you will have to do something in return in the future. Psychologists call this the reciprocity rule, and it can be very useful in persuasion.

Try it out next time a colleague or your boss needs help with something by being the first to stand up and lend a hand. Even better, think ahead and be aware of the deadlines and meetings your boss has to reach so you know to step in if they get called away. According to the reciprocity rule, they’ll be more likely to return the favour in the future.

2. Admit your weaknesses

People will never accept an idea or proposal if it sounds too good to be true, so one of the most effective ways to be persuasive is to admit a weakness.

Next time you’re trying to convince someone into giving you that job or deal, admit a small drawback before you go on to tell them that you are the best person for the job, or why your proposal will work. For example, point out that you have only two years experience instead of the required three, but then go on to explain the relevance of your past experience and how it puts you ahead of other potential candidates.

3. Emphasise potential loss

A study in the Journal of Organizational Behavior showed potential losses count far more in a manager’s decision-making than the same things presented as gains. What this means is that to be more persuasive, you should point out what they have to lose by not accepting your idea, as well as what they can gain.

So if applying for a job, or putting forward a proposal, make sure to emphasise what the company has to lose by not taking on your skills or suggestions. Just make sure you do so respectfully, and do your research on the company or your client first.

4. Highlight similarities

It is well known that people respect and listen to those who they believe to be similar to themselves. One way to influence this is by using what psychologists call mirroring. By mirroring the body language, tone of voice and interests of the person you’re speaking to, you’ll make them more likely to accept your suggestions.

Next time you meet a potential employer or client, do a brief background check on their company or personal interests. Find any similarities between them and yourself or your individual companies and bring them up in the beginning of your meeting – they’ll be more likely to say yes if they feel like you’re on common ground.

5. Appeal to their reputation

People are more likely to behave in a way that is consistent with their past decisions or beliefs, thereby upholding their reputation. This is what psychologists call labeling.

You can use this to your advantage by pointing out that someone has demonstrated a particular trait in the past, and then suggesting that their next course of action remains consistent with that label. For example, say, “Your company is cutting edge and cutting edge companies invest products like X.” This technique is tried and true and you’ll often see it used in marketing.

6. Use Social Proof

When people are unsure of which course of action to take or how to behave, they tend to assume that others around them are better informed, and will look to them for guidance. Psychologists call this Social Proof, and it is a powerful mode of persuasion.

If you’re trying to convince someone to hire you, mention that you have had interest from other potential employers. Or if you’re trying to sell an idea or product, highlight how the idea or product has been successful with other businesses. People will trust the decisions or behaviours of others and will be more likely to do the same.

7. Take it one step at a time

This is all about getting your foot in the door. If you’re pitching a proposal that’s a bit of a risk, if you throw it all on the table at once your potential employee or client is likely to say no to the whole lot. In order to build trust, you need to convince them one step at a time.

Try breaking down what you aim to achieve into small steps, and then gradually talking them into saying yes to each one – you’ll be more likely to persuade them into giving you what you want. This process can take time but remember small steps in the beginning can lead to big leaps in the future.

 

The Great Jim Rohn once said: “If you want more, you need to be more”. Something to think about.

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

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But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.

Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.

1. Take Short Breaks After Finishing a Task

Psychology shows it’s important to reward positive behaviour.

After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.

Many great writers swear by morning walks, solitude, and reflection can unlock creativity.

But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.

2. Schedule Your Most Important Tasks First

Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.

Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”

For example, if you’re a writer:

  • Research your topic at night.

  • Write your first draft in the morning (don’t worry if it’s rough).

  • Edit in the afternoon, great writing comes from rewriting.

You can’t buy more time. Use it intentionally and without regret.

3. Eliminate Distractions from Your Workspace

Focus is the foundation of success.

According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.

Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.

Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.

4. Take Full Responsibility for Your Life

Entrepreneur Derek Sivers once said, “Everything is my fault.”

This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.

If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.

5. Invest an Hour a Day in Learning New Skills

Knowledge compounds over time.

Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.

I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.

Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.

6. Develop a Growth Mindset

Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.

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  • A growth mindset believes success comes from effort and learning.

Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.

7. Learn Marketing to Reach People Who Need You

I once believed marketing was manipulative, until I realised it’s about helping people solve problems.

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Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.

Creative professionals who understand marketing and sales have an unfair advantage.

8. Ask Your Mentor the Right Questions

Good mentors can fast-track your growth.

While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.

If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.

9. Build Confidence Through Action, Not Affirmations

Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”

Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.

When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.

10. Focus on Your Strengths

Your strengths reveal where your greatest impact lies.

If people compliment you on something often, it’s a clue. Lean into it.

A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.

Double down on your strengths. That’s how you build momentum and mastery.

11. Identify and Challenge Your Limiting Beliefs

Your beliefs shape your reality.

For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.

Your limitations can become your greatest motivators if you let them.

Avoid shortcuts. Growth takes time, but it’s always worth it.

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Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.

You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.

Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.

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