Success Advice
How To Properly Define Your Passions & Purpose
Over the years, I’ve worked with many companies and found the ones with lucid and succinctly described visions are more likely to succeed than those with unclear or highly complex visions. Yet as individuals, we often don’t take the time to clearly articulate our own passions or purpose. To help you define yours, I’ve created a simple test that I call The Funnel Test.
The following is an excerpt from Your Network Is Your Net Worth: Unlock the Hidden Power of Connections for Wealth, Success, and Happiness in the Digital Age by Porter Gale, former VP of Marketing for Virgin America.
Define Your Passions & Purpose With The Below Funnel Test:

Step 1: Define your three greatest passions or a succinct set of words that clearly define your core interests
You can put a high priority on any type of passion, from family to fitness or education to the environment. For example, I watched my mother build a network based on her passions of volunteering, family, and fitness when, after having lived her entire life in Minnesota, she moved to California to be closer to her family. Within sixty days of arriving, my mother joined a master’s swim team, found a group of women who played tennis at the park, and became an alternate in a golf foursome.
If you can find activities, work, or relationships that combine two or more of your core passions, you are likely to hit the jackpot and be more effective in and excited about your actions and activities.
Next, grab a pen and make three columns, one for each passion. Make a commitment to improve, particularly where your involvement is limited. Let’s say that if you’re passionate about photography, make a commitment to go to photography exhibits several times a year and find online communities about the topic.
For example, two of my goals are to take an improvisation class as a way to nurture my interest in storytelling and to go on weekly hikes with friends to support my passion for health.
Step 2: Define your desired tone
How do you want to present yourself to the world? What is your authentic voice? Are you quiet and reserved? Witty? Bold? Irreverent? To use the example of my mom again, I’d define her tone as reserved. She’s understated and is more likely to listen first and talk second.
Now fill the space below your passion circles with a selected word for your tone. Like a funnel, where the contents flows from top to bottom, envision all of your actions being influenced by your tone. Remember, simple is good.
Step 3: Define your core purpose in twenty words or less
What do you want to accomplish in life and work? Write what is in your gut, and look at the passion words in your Funnel Test. Your goal is to write a phrase of fewer than twenty words that describes your purpose.
My recommendation is to keep this as simple as possible. Some brands and companies do this, and it also happens to be a valuable exercise for self-reflection for any individual.
Fred Reid, the founding chief executive officer of Virgin America, shared with me how the airline’s purpose, “To create an airline people love”, was born: “I had written it on a paper and had thrown it into the trash. I initially thought it was too simplistic, but that is what we wanted to do. Can you imagine? Have an airline people loved?” After some deliberation, Reid and the founding team kept coming back to the simple phrase and decided it was the perfect mantra for the start-up that faced a complicated uphill battle prior to liftoff in 2007.
Sometimes we have to make sacrifices or take baby steps in the short-term to help us get to where we want to be. However, if you don’t even know where you want to go, it will be even harder to get there.
Once you’ve defined your passions and developed a focused purpose, your networking efforts will be more effective and authentic. Use this test as a filter to help you guide your activities and meetings.
Stay optimistic, stay productive, and be the best you can be. Stay focused on your purpose, but know there is potential learning in every action.
Do you have any suggestions on how someone can define your purpose and passions? Please suggest your thoughts below!
Life
9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World
Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.
Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.
Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”
But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.
Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.
Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.
1. Never Use Your Illness as an Excuse
As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.
Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.
Here are five key lessons I’ve learned from Dr. Peterson:
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Learn to write clearly; clarity of thought makes you dangerous.
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Read quality literature in your free time.
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Nurture a strong relationship with your family.
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Share your ideas publicly; your voice matters.
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Become a “monster”, powerful, but disciplined enough to control it.
The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.
2. You Can’t Please Everyone And That’s Okay
You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.
If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.
3. You Can Control the Process, Not the Outcome
Especially in creative work, writing, business, or content creation, you control effort, not results.
You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.
The best creators focus on storytelling, not applause.
4. Rejection Is Never Personal
Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.
Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.
5. Women Value Comfort and Security
Understanding women requires maturity and empathy.
Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.
Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.
6. There’s No Such Thing as Failure, Only Lessons
A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.
Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.
Be proud of your scars. They’re proof you were brave enough to try.
7. Public Speaking Is an Art Form
Public speaking is one of the most valuable and underrated skills a man can master.
It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.
If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.
8. Teaching Is Leadership in Disguise
Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.
Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.
Lifelong learners become lifelong leaders.
9. Study Human Nature to Achieve Your Dreams
One of the toughest lessons to accept: most people are self-interested.
That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.
Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.
Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.
Final Thoughts
The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.
Becoming a man today means embracing the hard truths most avoid.
Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.
Change Your Mindset
Work-Life Balance Isn’t a Myth: Here’s How to Actually Make It Happen
Work stress doesn’t have to win, here’s how to protect your peace and thrive in any workplace.
Starting a new job often comes with excitement and ambition. Yet, beneath that initial enthusiasm, many employees quickly encounter the reality of workplace challenges, especially stress. (more…)
Change Your Mindset
The Four Types of Happiness: Which One Are You Living In?
Most people chase success only to find emptiness, this model reveals why true happiness lies somewhere else.
In a world driven by rapid technological growth and constant competition, many people unknowingly trade joy for achievement. (more…)
Success Advice
11 Mark Manson Lessons That’ll Redefine Success in the Digital Age
Success in the digital age isn’t about hacks, it’s about the raw, real lessons Mark Manson actually lives by.
In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)
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