Startups
How to Turn Your Expertise into a Scalable Business
I’ve had a lot of people reach out these past couple of months asking about how to build an online business, how to create an online course, or how to start a membership site/coaching program. We both know there is NOTHING more important than scale and making sure what you’re doing is multiplying your time in the future.
It’s the ONLY way to create a lifestyle, and live life on YOUR terms. E-learning is a thriving industry, and it’s still at it’s beginning stages. I wanted to share with you my thoughts on how to make sure you’re building a business and lifestyle you thoroughly enjoy, and that isn’t attached to your time.
Here are 5 ways to turn your expertise into a scalable business:
1. Stop making the wrong trades
Everything you do should multiply your time, and should give you more freedom to make a bigger impact. Successful entrepreneurs realize they will never become wealthy trading time for money. It’s ok for a while when you start, but at some point you have to focus on scaling and leverage. You’re fighting an uphill battle if you’re trying to make seven figures trading time for money. You won’t get to seven figures only doing more of what made you six figures.
Focus on the power of leverage and how to create consistent income without trading time for money. One of the most intelligent ways I’ve seen people do this has been creating online courses and programs that make money 24/7. Take some time to really analyze if you’re maximizing your time. If you are trading time for money, make 100 percent sure it’s an intelligent trade.
2. Start creating vs. waiting
I’ve been fortunate enough to interview dozens of the world’s most successful entrepreneurs and one thing is always abundantly clear – they don’t wait for opportunities to come to them, they create them. A WANTrepreneur spends their first day designing a logo while the true entrepreneur closes their first 10 clients. If thriving is a goal, you must stop procrastinating, stop creating 100-page business plans, stop researching the perfect website font, and start executing on the things that matter.
The time is now, and there is no tomorrow for champions. I promise you that one year from now you will have wished you started today. Wake up early, go to bed late, disable distractions, be relentless, stay intentional, and never give up. It’s simple – if you want it to happen, make it happen. Period. You will make time for things you really care about.
“Most people spend the first half of their lives saying they are too young, and the second half saying they’re too old.”
3. Be a producer, not a consumer
MJ Demarco in “The Millionaire Fast Lane,” talks about the importance of being a producer first, and a consumer second. Here is an excerpt: “Applied, this means instead of buying products on TV, sell products. Instead of digging for gold, sell shovels. Instead of taking a class, offer a class. Instead of borrowing money, lend it. Instead of taking a job, hire for jobs. Instead of taking a mortgage, hold a mortgage. Break free from consumption, switch sides, and reorient to the world as producer. To consume richly, produce richly first. Unfortunately, most people have it backward: consumption and no production. Producers get rich. Consumers get poor. Switch teams and reorient as a producer first, a consumer second. Make wealth attracted to you!“
Those focused on building something bigger than themselves, and those on purpose, are always producing results, not consuming.
4. Tell yourself now matters
I’m guessing you’d like to be financially free by the time you’re 65 years old? I’m sure everybody does. Let’s deal in reality here.
- 69% of Americans who start working at 25 will be dependent on relatives, friends, or charities at age 65.
- Nearly 36% of people age 65 to 69, and 21 percent age 70 to 74, are still working.
- Almost 75% of single Social Security recipients aged 65+depend on Social Security for all or most of their monthly income.
I will tell you, becoming one of the few who are economically secure starts with urgency NOW. You MUST have a sense of urgency to thrive. Do you think those struggling in their 30s, 40s, and 50s told themselves they were going to struggle? Of course not. If you talked to them when they were younger, they were confident they would have their dream house, dream job, have lots of money, and be enjoying life to the fullest. What happened? They never told themselves NOW matters. They didn’t connect their daily actions with their future goals. Don’t fall into that trap.
Realize that now matters more than any other time, and the “someday isle” mentality is killing so many dreams. I know people who have been in the same company for years, but haven’t advanced. You often hear people say “I have 20 years of experience, I should get paid more,” but in actuality, that person has one year of experience repeated 20 times. If they’re not sharpening their skills, learning better tools, or constantly trying to better themselves, they aren’t becoming more valuable. Why should they expect more money?
“Change your life today. Don’t gamble on the future, act now, without delay.” – Simone de Beauvoir
5. Stand on the shoulder of giants
You don’t need to reinvent the wheel, and you sure as hell don’t need to figure everything out yourself. Find something that is already working and make it better or connect with those who have mastered what you’re looking to get better at. A smart person learns from their mistakes, as all successful people do, but those wanting world- class results learn from other people’s mistakes so they can shorten their learning curve, and not waste as much time.
One of the reasons entrepreneurship, and building online businesses are growing exponentially is because of the endless possibilities and upside. I wanted to bring you one of the industries giants live! I’ve teamed up with millionaire-maker David Siteman Garland from “Rise To The Top”.
And we did something very special for you. We ran a very deep dive free online training session on how to Create, Promote and Profit from your very own online course. You can check out the replay here. It will be taken down soon so act quick.
During the live training we revealed the specific 7 step process David has used to earn himself (and his students), millions of dollars with online courses. And you’ll see how absolutely anyone can use this process. Even if you don’t have an idea, any experience or even an audience. We have you the entire process for free.