Connect with us

Startups

How to Avoid Startup Clichés and Buzzwords When Pitching Investors

Using jargon can make you sound like you’re trying to fill space instead of providing meaningful data

Published

on

How to pitch investors better

Entrepreneurs frequently seek startup funding through a variety of channels. Yet, none seem as challenging as successfully pitching to experienced investors. After all, investors are pressed for time and eager for opportunities. These characteristics make it challenging to motivate them, especially if you’re bombarding them with a pitch full of jargon.

What are the drawbacks of using buzzwords and clichés when seeking seed money in a series A, B, or other funding rounds? For one, if you’re getting too technical with non-technical types, you risk confusing them. Investors who do not fully comprehend what you are discussing will not simply write a check, regardless of how positive, energetic, and confident you may seem.

Another issue with using commonly used colloquialisms is that they often lack substance. Words and phrases such as “leading edge,” “unicorn,” and “We’re going to be the Amazon/Apple/McDonald’s of [fill in the blank]” may look enticing on paper. They sound much more enticing in person because they’re throwaway lines without any true meaning.

Finally, using jargon can make you sound like you’re trying to fill space instead of providing meaningful data. For example, you could mention in your pitch that you provided top-notch customer service and support to promote engagement and loyalty. They are merely opinions without clear, objective statistics to support your statements. Investors require more than that to support a business, product, or project financially.

Certainly, it is feasible to develop a pitch and an accompanying pitch deck devoid of clichés, slang, and overused terms such as “breakthrough” and “pivot.” You just have to take the time upfront to implement a few strategies.

1. Share your startup story from an authentic perspective.

It’s hard to beat the power of authenticity when sharing the origin story behind your product. Watch just one episode of “Shark Tank,” you’ll immediately see how a compelling backstory can captivate even the most skeptical investors.

Will you still need to provide evidence for everything you say as you delve further into your pitch? You can count on it. Nevertheless, leading your pitch with the genuine and refreshing “Why?” behind your startup can set you apart immediately.

2. Incorporate concrete data and outcomes whenever feasible.

Investors typically spend very little time reviewing pitch decks. Since pitch decks may be your only initial contact with an investor, your deck must be substantial. One effective method to strengthen your pitch is by incorporating tangible data and results.

Suppose you want to demonstrate the necessity of your company or product. Proprietary market insights can help you demonstrate why you believe you are more likely to succeed than fail. Investors are well aware that the failure rate among startup entities is high. Your task is to provide substantial evidence to help them understand that investing in your company and team is a sensible decision.

3. Use industry-specific terminology sparingly.

Is it sometimes unavoidable to use industry jargon when delivering your investor pitch? Sure.

Let’s say you’re working on developing an app. You will use app-related language, likely including technical terminology by default. In this case, you’ll want someone not in your industry to review each technical term. This will enable you to determine if they understand what you’re trying to convey.

It’s always a good idea to do this with both your pitch and your pitch deck and supportive materials. Find a friend or family member who is not affiliated with your business. Invite them to sit through your presentation and review your slide deck. What questions do they have? Does your startup’s unique value proposition resonate with them? Or are they struggling to understand what you’re saying?

Their answers will help refine your pitch, making it less reliant on trendy clichés or “inside baseball” terminology.

4. Enhance your presentation with visuals.

Whether you’re preparing your pitch presentation or your pitch deck, look for relevant visuals. These could include various content types, such as product videos, photographic images, infographics, and charts. Strong visuals can replace buzzwords and engage investors on a deeper level.

This doesn’t give you free rein to purchase stock images online and insert them into your pitch. Your visuals should all contribute to your pitch. Before sending your pitch to any investor, carefully review your visuals. Could any of them be removed without compromising the essence of your pitch? A “yes” answer means that you should remove them. Otherwise, they are simply serving in a temporary capacity.

Over time, refine your pitch and the pitch decks you create. With each revision, focus on replacing technical language with precise words, phrases, data, and visuals to make your startup appealing and understandable to investors.

Mike Szczesny is the owner and vice president of EDCO Awards & Specialties, a dedicated supplier of employee recognition products, branded merchandise, and crystal trophies. Szczesny takes pride in EDCO's ability to help companies go the extra mile in expressing gratitude and appreciation to their employees through custom awards. He resides in Fort Lauderdale, Florida.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Startups

How to Protect Your Startup From the Most Common Digital Pitfalls

Online fraud can be devastating for startups that rely on lean marketing budgets to grow

Published

on

Online protection for your startup
Image Credit: Midjourney

Starting up a new business venture is equal parts thrilling and overwhelming. In the initial stages, everything feels like a new challenge; from setting up your systems and processes to defining a brand, to finally getting your first customers.  (more…)

Continue Reading

Startups

The Top Startups You Can’t Miss: Summer 2024 Edition

These companies are important players to keep an eye on in the changing business and technological scene of 2024

Published

on

top startups 2024
Image Credit: Midjourney

The Summer of 2024 has come to light a number of creative businesses that are transforming their respective sectors, as the startup world continues to change quickly. (more…)

Continue Reading

Startups

How to Build Your Dream Tech Startup Team

Are you starting a startup business? Look to build a tech team for your “newborn organization,” and check out this article for useful tips.

Published

on

building a startup team
Image Credit: Midjourney

Building a tech startup in today’s competitive market is a daunting task. While an innovative software business idea is considered a great foundation for success, it is not a guarantee. Instead, how you build your tech startup team plays a crucial role in determining the ultimate success of a venture. (more…)

Continue Reading

Startups

15 Business Lessons From Napoleon’s Playbook

Published

on

Business Lessons and strategies from Napoleon Bonaparte for Entrepreneurs and CEO's
Image Credit | Joel Brown

Unleash your business potential by harnessing Napoleon’s strategic genius.

From dreaming big and thinking bold to moving fast and staying agile, these time-tested tactics are your blueprint for success.

Learn how creative leadership, detailed planning, and relentless execution can transform your business landscape. Boost morale, lead with clarity, and embrace hard work to conquer your industry.

Don’t just survive—thrive with the power of Napoleon’s lessons.

Here are 15 Powerful Lessons You Can Learn From Napoleon Bonaparte

 

1. Dream Big, Think Bold

Napoleon wasn’t just playing small; he believed that “Imagination rules the world.” In the business world, boldness and creativity are game-changers. Don’t just aim to fit in—push boundaries and set ambitious goals that make you stand out.

Think of Steve Jobs, who didn’t just want to make computers; he wanted to revolutionize entire industries. Your vision should be so grand it almost feels unreachable. When you dream big, you inspire those around you to believe in the impossible and work together to achieve extraordinary outcomes.

2. Move Fast, Stay Agile

Napoleon’s quick and secretive moves gave him an edge. In business, you gotta be nimble. Adapt quickly, move fast, and you’ll often find yourself ahead of the game, capturing opportunities your competitors miss.

Companies like Amazon and Tesla thrive because they constantly innovate and pivot when needed. Speed is your friend; it allows you to react to market changes and customer demands faster than the competition, ensuring you remain relevant and ahead of the curve.

3. Creative Leadership

Napoleon thrived on chaos and wasn’t afraid to switch things up. Unlike rigid leaders, he was flexible and adaptive. In business, embrace change and let chaos work for you. Being adaptable can turn unpredictable situations into opportunities.

Think of how Netflix transitioned from DVD rentals to a streaming giant. Flexibility and creativity in leadership allow you to navigate through turmoil and emerge stronger, transforming challenges into stepping stones.

 

4. Organize Like a Pro

Napoleon’s mind was like a supercomputer, processing vast amounts of info to make smart moves. Businesses should do the same—stay organized, use real-time data, and adapt strategies based on fresh insights to keep that competitive edge.

Utilize modern tools like CRM systems, analytics software, and AI to manage information efficiently. Staying organized and informed means you can make better decisions, foresee potential issues, and react promptly.

 

5. Keep It Simple

Napoleon knew the power of simplicity. Overcomplicating things can bog you down. In business, streamline processes and focus on what truly matters to hit your goals efficiently.

Apple’s product design philosophy under Jobs was about simplicity and user-friendliness.When you remove unnecessary complexity, you reduce errors, speed up processes, and make it easier for your team to focus on what’s important, driving efficiency and effectiveness.

 

6. Execute Relentlessly

Once Napoleon decided on a course of action, he went all in. In business, once you pick a direction, pursue it with full commitment. Execution is where success is truly made.

Look at how Elon Musk commits to his vision for SpaceX and Tesla. Relentless execution means overcoming obstacles, staying focused on your goals, and not getting distracted by setbacks. It’s the determination and persistence in execution that ultimately leads to triumph.

 

7. Play to Your Strengths

Napoleon only fought battles he knew he could win. In business, focus on your strengths and avoid head-to-head fights in areas where you’re weak. Know your advantages and leverage them.

Microsoft leverages its strength in software development and cloud services rather than trying to compete directly in hardware. Understanding and maximizing your strengths ensures you play a game you can win, using your unique capabilities to outshine competitors.

 

8. Plan in Detail

Napoleon planned for every possible scenario. Businesses should do the same—conduct thorough planning and prepare for various outcomes.

Detailed planning helps you stay ready for anything. Scenario planning and SWOT analysis are tools that can help you foresee different futures and prepare accordingly. When you’re prepared for multiple scenarios, you can adapt smoothly and continue to drive forward, no matter what challenges arise.

 

9. Seize Opportunities

Napoleon saw luck as the ability to capitalize on accidents. In business, be prepared and ready to grab unexpected opportunities. Agility is key.

Companies like Uber and Airbnb seized gaps in the market by being ready to pounce on opportunities when they arose. Always be on the lookout for opportunities, and when they come, don’t hesitate. Preparation and readiness to act quickly can turn unexpected moments into major breakthroughs.

 

10. Learn from the Past

Napoleon studied the greats who came before him. Entrepreneurs should always be learning from the successes and failures of others. History is full of lessons waiting to be applied.

Warren Buffett is famous for studying businesses and market histories. By learning from the past, you can avoid repeating mistakes, understand what works, and build on proven strategies. Continuous learning from history helps refine your strategies and improve decision-making.

 

11. Boost Morale

Napoleon knew how to keep his troops motivated. Business leaders should do the same—keep your team inspired and engaged. High morale leads to high productivity.

Companies like Google and Salesforce invest heavily in employee well-being and motivation. When your team feels valued and motivated, they are more productive, innovative, and loyal. High morale fosters a positive work environment where people are excited to contribute and excel.

 

12. Lead with Clarity

Napoleon believed in the power of a strong, decisive leader. In business, clear direction and strong leadership are crucial. Ensure everyone knows the plan and follows it.

Leaders like Jeff Bezos provide a clear vision and direction, ensuring their teams know what they’re working towards. Clear, decisive leadership aligns your team, fosters trust, and drives coordinated efforts towards achieving your business goals.

 

13. Reflect on Failures

Napoleon analyzed both his wins and losses. Businesses should review their successes and failures to keep improving. Learn from mistakes to avoid repeating them.

Ray Dalio of Bridgewater Associates emphasizes the importance of learning from failure in his book Principles. By conducting post-mortems, you can understand what went wrong, make necessary adjustments, and continuously refine your strategies to avoid future pitfalls and drive success.

 

14. Action-Oriented

Napoleon was all about turning thoughts into actions. In business, decisiveness and execution are vital. Don’t just plan—act on those plans with energy and determination.

Entrepreneurs like Richard Branson embody this principle by constantly moving from ideas to actions. Action orientation ensures that you don’t get stuck in analysis paralysis but instead drive forward, making things happen and turning visions into reality.

 

15. Embrace Hard Work

Napoleon lived and breathed work, saying, “Work is my element; I am born and built for work.”

In business, a strong work ethic and relentless dedication are key to success. Think of how Howard Schultz rebuilt Starbucks through sheer hard work and determination. Embracing hard work means being willing to put in the necessary effort, staying dedicated to your mission, and continuously pushing towards your goals, no matter the challenges.

 

By implementing these lessons from Napoleon, businesses can sharpen their strategies, strengthen leadership, and execute with precision, driving sustained success.

Continue Reading

Trending