Dr Bernie Mullin is a groundbreaking sport and entertainment industry executive who's turned around franchises, set all-time revenue and attendance records, and generated $1.5+ billion in revenues for brands from the NFL to the US Open Tennis with his agency, The Aspire Sport Marketing Group. He was CEO of NBA and NHL teams and CMO of the NBA. He's also a globally acclaimed speaker, podcaster, author, and humanitarian who has served on multiple boards, including the United Way; YMCA; and Make a Wish Foundation. His The Aspire Difference Foundation (TADF) focuses on supporting single parents with preschool children. All net proceeds from his consulting, podcasts and books go to support TADF. His new book is Reimagining America’s Dream: Making It Attainable for All.