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Lessons I Have Learned About Scaling a Business as a Startup Founder

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When I set out to start my own business three years ago, I never imagined bright lights and private jets to New York or Shanghai for business meetings. Good thing I didn’t because it is nothing like that at all. It was a struggle from day one and I had to embrace the grind to grow.

This is probably why today, my company has offices in four countries across Asia. We started from a humble place and are still growing. We have a long way to go, but I have learned some crucial lessons as a company founder headquartered in Singapore, which is Southeast Asia’s startup hub.

One of the things that benefited my business and my personal journey as a founder, was honest accounts from others who had taken the journey before me. That’s why I will be sharing some key takeaways that can be applied by small businesses looking to expand their scope across countries and regions.

Pick the right time rather than the first opportunity

It reads like a textbook rule, but this is a fundamental principle that any business founder needs to follow when planning their growth. Think very carefully about the right time to expand internationally. Your staff, financials, and product all need to be in order, and you should ensure you have done your market research thoroughly. 

One of the things I see most entrepreneurs get wrong is their budgeting. Do not underestimate the budget allocations required to expand in your new region and sustain growth in your home market. Your expansion should not come at the expense of the work you have already established. 

“Scaling is only difficult when you grow your organization like a tower instead of a city.” – Jurgen Appelo

Valuing partnerships

As entrepreneurs, we need to do better at supporting our peers. Relationships between business starters can be soured by various factors: jealousy of success, placing value only on the opportunities offered by leads or contacts, and lack of shared experiences once businesses have varying levels of success. 

However, it is important to understand that collaborations and partnerships can be extremely valuable in helping business starters to overcome many hurdles they face, not only in terms of shared knowledge but as a therapeutic support network for a job that comes with a unique set of stresses and challenges. We need to work harder at building each other up and becoming a valid resource of support.

Partnerships are also the most cost-effective way to scale and generate business in my experience. My network has been instrumental in generating revenue at the beginning and also during the pandemic, which was critical to us being able to weather the storm and come out stronger.

Being an agile business

If 2020 has taught us anything, it is that stability should not be taken for granted; the entire world can turn upside down alarmingly quickly. While businesses have continuity plans that allow for a sense of preparedness, it is also vital to think flexibly and be open to pivoting quickly when a crisis strikes. Agility is the key to survival and scaling. 

Bass & Flinders Distillery in Australia is an excellent example of being agile, especially in such trying times. This startup adapted immediately to the circumstances of the pandemic, working first to produce hand sanitiser and then focussing on online sales and virtual tasting sessions to cater to a house-bound market. Through swift adaptations, they were able to survive a pandemic that has been devastating for the hospitality industry. 

Understanding that each market is different

The importance of fully understanding the market where you intend to move cannot be understated. A product that works in one region will not necessarily work in another. Sometimes costly adjustments are needed. Other times you may need to design a completely new product to meet a similar market need. 

By their nature, businesses that are operating locally will have a deeper understanding of the local market. Expanding startups will need to grapple with this if they are to flourish in their new environment – remember success in your home market is no guarantee of success elsewhere.

Many of these challenges can be reduced by doing effective research. Make sure you are getting information from accurate sources and have conducted proper testing. 

Investing in ground-based teams

Related to the previous point, it is crucial to have teams on the ground in all your operating locations wherever possible. We have teams in Singapore, Malaysia, Indonesia and India- every single market where we have clients. These ground-based teams have proved invaluable in ensuring that we provide our clients in each market with a seamless service. I meet frequently with each of these teams, (virtually or physically) to maintain our strong collaborative relationship.  

While there are cases of successful companies being able to sell or provide services without being there in person, I find that in my experience and industry, having local knowledge and expertise is paramount. Trying to expand in countries without fully understand the local nuances is a challenge and an expensive one at that.

“The gap between what’s expected and what you deliver is where the magic happens, in business and in life.” – Jay Baer

Do not let irrelevant things hold you back

Sometimes it may seem that a lot of things need to be in order to get any startup running, let alone expanding the business across countries. This can be a stumbling block of a lot of people who never actually get their startup or business off the ground.

To better understand this, I spoke to a great entrepreneur, Mathew Stillone, on my podcast Business Over Drinks, about his protein empire that started off from a garage and now makes products for supermarket giants across the globe. Prioritize your focus on your product and generating sales. Learn to prioritize. Producing a solid product and making sales is far more salient than realising your dream office space, for example. 

Expanding your small business into new markets can be an exciting way to grow your business. Expansion to new markets can be daunting, but by ensuring you have the right product, budget, and have done thorough research, you can set yourself up to prosper across multiple locations. 

Terng Shing is the Founder and CEO of SYNC PR, a PR and content marketing startup that uses technology to reduce time-wasting and administrative tasks in delivering results. Based in Singapore, Terng Shing has been focused on helping startups and SMEs build their brand story through media and content. Most recently Terng co-founded Travel Wanderlust, a travel-based community platform to share information with travellers from around the world and introduce new experiences to people. He is also the co-host on the popular business podcast - Business Over Drinks - which seeks to bring humour into real business conversations.

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Startups

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15 Business Lessons From Napoleon’s Playbook

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Business Lessons and strategies from Napoleon Bonaparte for Entrepreneurs and CEO's
Image Credit | Joel Brown

Unleash your business potential by harnessing Napoleon’s strategic genius.

From dreaming big and thinking bold to moving fast and staying agile, these time-tested tactics are your blueprint for success.

Learn how creative leadership, detailed planning, and relentless execution can transform your business landscape. Boost morale, lead with clarity, and embrace hard work to conquer your industry.

Don’t just survive—thrive with the power of Napoleon’s lessons.

Here are 15 Powerful Lessons You Can Learn From Napoleon Bonaparte

 

1. Dream Big, Think Bold

Napoleon wasn’t just playing small; he believed that “Imagination rules the world.” In the business world, boldness and creativity are game-changers. Don’t just aim to fit in—push boundaries and set ambitious goals that make you stand out.

Think of Steve Jobs, who didn’t just want to make computers; he wanted to revolutionize entire industries. Your vision should be so grand it almost feels unreachable. When you dream big, you inspire those around you to believe in the impossible and work together to achieve extraordinary outcomes.

2. Move Fast, Stay Agile

Napoleon’s quick and secretive moves gave him an edge. In business, you gotta be nimble. Adapt quickly, move fast, and you’ll often find yourself ahead of the game, capturing opportunities your competitors miss.

Companies like Amazon and Tesla thrive because they constantly innovate and pivot when needed. Speed is your friend; it allows you to react to market changes and customer demands faster than the competition, ensuring you remain relevant and ahead of the curve.

3. Creative Leadership

Napoleon thrived on chaos and wasn’t afraid to switch things up. Unlike rigid leaders, he was flexible and adaptive. In business, embrace change and let chaos work for you. Being adaptable can turn unpredictable situations into opportunities.

Think of how Netflix transitioned from DVD rentals to a streaming giant. Flexibility and creativity in leadership allow you to navigate through turmoil and emerge stronger, transforming challenges into stepping stones.

 

4. Organize Like a Pro

Napoleon’s mind was like a supercomputer, processing vast amounts of info to make smart moves. Businesses should do the same—stay organized, use real-time data, and adapt strategies based on fresh insights to keep that competitive edge.

Utilize modern tools like CRM systems, analytics software, and AI to manage information efficiently. Staying organized and informed means you can make better decisions, foresee potential issues, and react promptly.

 

5. Keep It Simple

Napoleon knew the power of simplicity. Overcomplicating things can bog you down. In business, streamline processes and focus on what truly matters to hit your goals efficiently.

Apple’s product design philosophy under Jobs was about simplicity and user-friendliness.When you remove unnecessary complexity, you reduce errors, speed up processes, and make it easier for your team to focus on what’s important, driving efficiency and effectiveness.

 

6. Execute Relentlessly

Once Napoleon decided on a course of action, he went all in. In business, once you pick a direction, pursue it with full commitment. Execution is where success is truly made.

Look at how Elon Musk commits to his vision for SpaceX and Tesla. Relentless execution means overcoming obstacles, staying focused on your goals, and not getting distracted by setbacks. It’s the determination and persistence in execution that ultimately leads to triumph.

 

7. Play to Your Strengths

Napoleon only fought battles he knew he could win. In business, focus on your strengths and avoid head-to-head fights in areas where you’re weak. Know your advantages and leverage them.

Microsoft leverages its strength in software development and cloud services rather than trying to compete directly in hardware. Understanding and maximizing your strengths ensures you play a game you can win, using your unique capabilities to outshine competitors.

 

8. Plan in Detail

Napoleon planned for every possible scenario. Businesses should do the same—conduct thorough planning and prepare for various outcomes.

Detailed planning helps you stay ready for anything. Scenario planning and SWOT analysis are tools that can help you foresee different futures and prepare accordingly. When you’re prepared for multiple scenarios, you can adapt smoothly and continue to drive forward, no matter what challenges arise.

 

9. Seize Opportunities

Napoleon saw luck as the ability to capitalize on accidents. In business, be prepared and ready to grab unexpected opportunities. Agility is key.

Companies like Uber and Airbnb seized gaps in the market by being ready to pounce on opportunities when they arose. Always be on the lookout for opportunities, and when they come, don’t hesitate. Preparation and readiness to act quickly can turn unexpected moments into major breakthroughs.

 

10. Learn from the Past

Napoleon studied the greats who came before him. Entrepreneurs should always be learning from the successes and failures of others. History is full of lessons waiting to be applied.

Warren Buffett is famous for studying businesses and market histories. By learning from the past, you can avoid repeating mistakes, understand what works, and build on proven strategies. Continuous learning from history helps refine your strategies and improve decision-making.

 

11. Boost Morale

Napoleon knew how to keep his troops motivated. Business leaders should do the same—keep your team inspired and engaged. High morale leads to high productivity.

Companies like Google and Salesforce invest heavily in employee well-being and motivation. When your team feels valued and motivated, they are more productive, innovative, and loyal. High morale fosters a positive work environment where people are excited to contribute and excel.

 

12. Lead with Clarity

Napoleon believed in the power of a strong, decisive leader. In business, clear direction and strong leadership are crucial. Ensure everyone knows the plan and follows it.

Leaders like Jeff Bezos provide a clear vision and direction, ensuring their teams know what they’re working towards. Clear, decisive leadership aligns your team, fosters trust, and drives coordinated efforts towards achieving your business goals.

 

13. Reflect on Failures

Napoleon analyzed both his wins and losses. Businesses should review their successes and failures to keep improving. Learn from mistakes to avoid repeating them.

Ray Dalio of Bridgewater Associates emphasizes the importance of learning from failure in his book Principles. By conducting post-mortems, you can understand what went wrong, make necessary adjustments, and continuously refine your strategies to avoid future pitfalls and drive success.

 

14. Action-Oriented

Napoleon was all about turning thoughts into actions. In business, decisiveness and execution are vital. Don’t just plan—act on those plans with energy and determination.

Entrepreneurs like Richard Branson embody this principle by constantly moving from ideas to actions. Action orientation ensures that you don’t get stuck in analysis paralysis but instead drive forward, making things happen and turning visions into reality.

 

15. Embrace Hard Work

Napoleon lived and breathed work, saying, “Work is my element; I am born and built for work.”

In business, a strong work ethic and relentless dedication are key to success. Think of how Howard Schultz rebuilt Starbucks through sheer hard work and determination. Embracing hard work means being willing to put in the necessary effort, staying dedicated to your mission, and continuously pushing towards your goals, no matter the challenges.

 

By implementing these lessons from Napoleon, businesses can sharpen their strategies, strengthen leadership, and execute with precision, driving sustained success.

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