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Why Real Is The New Black

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fear is the new real

I grew up believing in this societal myth that you have to be fearless. That in order to make it in life, you have to develop thick skin. Be afraid of nothing. If anything goes wrong, just throw some dirt on it.

It’s all bullsh!t.

This year alone, I’ve interviewed over 50 entrepreneurs who are truly living on their own terms. They are some of the bravest and most prolific people I’ve come to know. In deconstructing their stories to determine what drove them to succeed, we uncovered one underlying theme that finally debunked this myth for me.

They all had fear, and lots of it.

In the words of Mark Twain,

“Courage is resistance to fear, mastery of fear, not absence of fear.”

If fearlessness is a myth, then why in the world are we still scared to death of failing?

 

Fear of Being Found Out

We’ve been told all our lives to fake it till we make it. Whatever it takes. Follow the rules. Don’t let them see you sweat. Instead of admitting your fear or coming clean about not knowing what you’re doing, we cover it up. In the process, we end up becoming a 75th rate edition of everyone else.

The more we imitate and emulate, the further we move away from who we are at our best. We end up losing confidence about whether we can truly deliver the goods at all.

Fear itself is not the problem.

In fact, we should worry if we’re not afraid. The bravest people in the world know this to be true. The disparity between who we portray ourselves to be and who we truly are is the real issue.

 

Keep It Real

So what is this new black we’re talking about here?

The key to reconciling who you are with how you show up in the world is all about keeping it real. Yes, I realize this is an abstract idea, this whole “keeping it real” thing.

To help you wrap your head around what I mean, here are three simple mantras you can incorporate into your life and work every single day to keep it real: doing things from the heart, living your own narrative and telling your unmistakable story.

pound get some graffitti

 

Whatever you do, do it from the heart.

I interviewed Bryson Andres, a 22-year-0ld electric violinist whose Spokane street performance covering OneRepublic’s Secrets went viral on YouTube and got him picked up by a major brand. I asked him what inspired him to keep performing on the streets especially during the times he had no money, no real support from his estranged parents, and no guarantee he would be ever discovered.

“My grandparents told me I sucked. I was only 12 or 13 at the time but I thought to myself, I don’t care. I’m just going to play the violin and play it from the heart… when I became an adult, something tragic happened in our family. When you lose somebody very important in your life, you want to live the way they’d want you to live. I decided I really needed to live my life to the fullest. I didn’t want to look back 10 or 15 years from that point and find myself sitting in a chair without having gone anywhere.” – Bryson Andres

 

Live your own narrative.

I also talked to nomadic entrepreneur and humanitarian, AJ Leon, who gave up his six-figure salary and corner office in Manhattan just four days before his wedding to nomad around the world. If you’ve ever felt stranded on your lone island trying to unlearn the things you felt compelled to do while chasing someone else’s dream, it’s refreshing to find others out there like AJ who understand how scary it is to leap out of your perceived security net into a world of the unknown.

“I try to look at fears that in the past would have had their foot on my throat and I just let them stand there; I try to not do that now. That dude was always afraid. I know there are people like that dude out there. That’s who I’m writing to. The 22-year-old version of myself. I’m telling that guy he doesn’t have to listen to everybody else and he has much more choices than he thinks he has… when you recognize this is not your practice life. This is all you have. Everything changes when you really get that because your choices become more urgent and that fear of ‘Am I gonna make it?’ is much less relevant. This is my life. This is my art project.” – AJ Leon

 

Tell your unmistakable story.

Another interview with Srini Rao, the host and co-founder of BlogcastFM, left many ripples with me. After 10 years of failed jobs and relationships, he felt like a big disappointment to his parents. In recent years, Srini realized that every job he was fired from actually moved him closer to his purpose and the revelation that he was a corporate misfit. A badge he’s proud to wear.

“If you look at people who are successful, it appears that they have these massive platforms. That if you have all the numbers they have, that you’ll have all the success they have. Not quite. You have a unique story. You have a unique angle. That’s what actually matters. That’s the kind of thing that makes you unmistakable. The whole point of the art of being unmistakable is that you tell a story in a way that only you can. What I call the no bullshit version. You start shedding.” – Srini Rao

When you’re doing things from the heart, living your own narrative and telling your unmistakable story, being found out is a very good thing. #realisthenewblack

 

Feature Image Credit: BoostInspiration.com

Berni Xiong is Chief Kicker of Shins at BerniXiong.com and Co-Shut Up'er of Making Shit Happen at TheShutUpShow.com. As a coach, strategy consultant, speaker, web show host and writer, she helps six-figure salaried career professionals, start-ups and seven-figure small businesses unleash their roaring misfit heart and live on their own terms.

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

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Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
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3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

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  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

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8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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