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How To Rebrand Yourself After A Career Change

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You don’t have to be told that building and maintaining your brand online is a cornerstone to making things happen in your career. A personal website, social media, industry associations — these are all tucked in your toolbelt for communicating to employers and clients about your brand.

Especially if you’re going through a career change, it’s important to give your brand a makeover. Sure, there are transferrable skills, but you need to communicate why they are relevant to a new industry.

If you’re going to move to a new career, you need your brand to reflect why you should be able to. Here’s a guide to getting that done:

Show How Versatile You Are

Do you have qualities and abilities that weren’t showcased in your previous career, but are helpful, or even necessary, in your new one? Point out what those qualities and abilities are online. Don’t be shy. Mention all you can. Don’t stop there. Explain how those qualities and abilities translate to experience or talents that make you useful to your new industry.

Almost half of hiring decision-makers in a Jobvite poll said that they were looking for employees who were “creative.” That means you’ll have an advantage the more you can relate your capabilities to your new career.

“You must always be able to predict what’s next and then have the flexibility to evolve.” – Marc Benioff

Brand For The New Career

Some people focus too much on what they were doing in the career they left. It’s hard to give up on the hard work and lessons learned from previous work. Liz Ryan, a Forbes contributor, tells the story of a seminar attendee who continued to list his previous career in the summary at the top of his resume. That drew questions about why an employer in his new industry would want to hire someone with such a vastly different job description than what the employer was looking for.

Long story short, this applicant had a specialty within his previous industry that correlated exactly with what he wanted from his new career. All he needed to see it was permission, which he got from Liz Ryan, to realize that he really was experienced in his new career already, despite what most would expect from that job summary.

Change Who You Think You Are

That applicant had to do that. You might have to, too. Talent Culture suggests that your self-perception has a lot to do with what you think you can do. Believe that the work you have done has prepared you for your next job, and you will appear, and be more confident and more desirable.

Gain Additional Expertise

Stay current on industry standards. Take courses in your new career. Add them to your online identity. Research your new company. Find out it’s core and ancillary businesses. Figure out how your new position fits in the scope of services and products.

Use Your Social Networking

Yes, we all know about social media, but don’t forget about talking to people. You’re taking courses, talk with the people there. Interacting with people in your industry will create new connections, regardless of what role they fill. Colleagues will become more comfortable seeing you in your new position and will think of you that way, not in your old job.

Give Talks

This is possible in many ways. If you don’t prefer personal contact, broadcast yourself on the internet. A short 5 minutes of your voice recording can be viewed thousands of times by people in your new industry, colleagues and clients.

Teach

Instead of just attending conferences, taking classes, or sitting in seminars, you might have the skills to present the content. Everyone has skills or experience that could benefit attendees. Find a way to make yours accessible. Post the results on your social media and industry websites.

“A good teacher can inspire hope, ignite the imagination, and instill a love of learning.” – Brad Henry

Write

Your own website blog is under your control. You determine the content. Use that opportunity to get your brand and your ideas out there. Graduate to getting published on industry sites and in newsletters. Share it all to your online branding sources.

Get Help

Use a branding expert. They will give you detailed direction on how to proceed. Some offer free online reputation guides to get you started. But that’s just the beginning. Overhauling your personal brand is a difficult task, and, especially if you’re not tech-savvy, you may need some help. Need more specific information? They will do that, too.

Enjoy Your New Career

Hopefully, you have made a change because you wanted to, and have done it on your own terms. You knew you would be good at it. Time to let the world know. Your personal brand is just as important to your success as any company’s brand is. Once you have made the change, use the rebranding to help advance in that shiny new career.

How have you rebranded yourself after a career change? Tell us your experience in the comment section below!

Image courtesy of Twenty20.com

Sabrina Clark is a proud Marist College alum with degrees specializing in public relations, business administration and Spanish. While at Marist, she co-founded the Marist Student Entrepreneur Network to support students with entrepreneurial aspirations. Upon graduation, she accepted a marketing position with a tech startup focused on the home improvement industry where she managed integrated marketing, sales and strategic partnership initiatives. She is excited to now be a part of the BrandYourself team and help sculpt the future of the online reputation management industry.

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Success Advice

Wealth Lessons Everyone Should Hear for Every Stage of Your Life

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what i would tell my younger self

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog https://blog.partners1xbet.com/.

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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By leading with integrity and ethics, leaders create an environment where employees feel excited to come to work

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Crafting a landing page that converts is both an art and a science

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