Success Advice
5 Books You Need to Read if You Want to Become a Better Leader
When you run your own business, you’re more than a business owner, you’re a leader. And if you want your business to be successful, you need to be the kind of leader that inspires the best in your team. Being a great leader isn’t necessarily something you’re born with, it’s something you learn.
One of the best places to look for tips on how to improve your leadership skills might surprise you: your local bookstore. Books are a great way to learn more about the skills necessary to lead your team to success.
Here are five books you need to read if you want to be an exemplary leader:
1. Daring Greatly: How The Courage To Be Vulnerable Transforms The Way We Live, Love, Parent, and Lead – Brené Brown
Many people believe that the key to great leadership is perfection. They think that if you want to lead, you need to appear to have all the answers all the time. But according to author and researcher Brene Brown, nothing can be further from the truth. According to her research of a decade, the key to great leadership is actually admitting that you don’t have all the answers. It’s all about being vulnerable and human with your team.
In “Daring Greatly: How The Courage To Be Vulnerable Transforms The Way We Live, Love, Parent, and Lead”, Brown talks about the benefits of vulnerability in the workplace and how allowing your team to see the real you – flaws and all – is (despite popular belief) a leadership asset and leads to more engaged and successful businesses.
If you’ve ever struggled with feeling like you need to be everything for everyone in your business, this book is a must-read.
“If you’re not in the arena also getting your ass kicked, I’m not interested in your feedback.” – Brené Brown
2. How To Win Friends and Influence People – Dale Carnegie
One of the most important parts of being a great leader is getting people to do what you want them to do – and to like you while they’re doing it. “How To Win Friends and Influence People” is timeless in the business world; it was written by Dale Carnegie in 1936. But this classic is just as much a relevant and important read for business owners and leaders today as it was when it was written over 80 years ago.
In this book, Carnegie shows you how to make people you interact with in your business feel valued, heard, and appreciated – whether it’s team members, colleagues or clients. He also talks about how to win their influence and get them on your side on important business decisions without inspiring resentment, which is an absolute must for an effective leader.
If you want to improve your relationships with the people in your organization and get them on your side on the important stuff (and what leader doesn’t?), make sure you pick up this book.
3. Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers – Tim Ferriss
Wouldn’t it be great if you had a panel of the richest, most powerful, and most successful people in the world to offer you leadership advice whenever you needed it? It certainly would. And while you might not be able to have the most successful leaders in the world at your beck and call, “Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers” is definitely a close second.
In this engrossing read, “The 4-hour Workweek” author Tim Ferriss, has gathered some of the best business and leadership advice he’s heard in his years of hosting “The Tim Ferriss Show,” a podcast where he interviews billionaires, icons, and world-class performers (as the title suggests). “Tools of Titans” features actionable advice from his 200+ guests on how to be a better leader, how to increase your performance, and how to build a better business (and life in the process).
4. The Obstacle Is The Way: The Timeless Art of Turning Trials Into Triumphs – Ryan Holiday
When faced with obstacles, you have two decisions: you can let them sink you or you can use them as opportunities for growth. And if you want to be a great leader, you need to show your team that the latter decision is the only option.
In “The Obstacle Is The Way: The Timeless Art of Turning Trials Into Triumphs” author and entrepreneur Ryan Holiday, explores how the Greek philosophy of stoicism (which is the philosophy of facing challenges adversity and challenges with resilience), has helped some of the most successful leaders in history overcome obstacles and adversity and transform them into triumphs – triumphs that lead to unparalleled levels of success.
If you want to foster a culture in your business that embraces obstacles and uses them as launching pads for bigger successes, you need to lead the charge – and “The Obstacle Is The Way” will show you how to do that.
“The obstacle in the path becomes the path. Never forget, within every obstacle is an opportunity to improve our condition.” – Ryan Holiday
5. Emotional Intelligence: Why It Can Matter More Than IQ – Daniel Goleman
If you want to be a great leader, it’s important that you’re book smart. But it’s even more important that you’re emotionally intelligent. In “Emotional Intelligence: Why It Can Matter More Than IQ” psychologist Daniel Goleman, talks about the importance of emotional intelligence – the ability to bridge the rational and emotional minds to better relate to ourselves and our teams.
In this book, Goleman breaks down the five core characteristics of emotional intelligence, why they’re important, and how to cultivate them in order to be a more effective and empathetic leader. If you want to create a better connection with your team – and inspire better work in the process – you need to add this book to your list.
Great leadership is an evolution; if you want to be a successful leader, you need to constantly work on becoming better. With these five books, you’ll be well on your way.
Image courtesy of Twenty20.com
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How to Choose the Best Affiliate Programs for Your Blog
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers
Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky.
This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for.
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Understanding Affiliate Marketing
Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works.
Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it.
It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.
How to Choose the Right Affiliate Programs for Your Blog
1. Assess Your Niche and Audience
The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:
- Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
- Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.
2. Research Potential Affiliate Programs
Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:
- Affiliate networks like ShareASale, Commission Junction, and ClickBank.
- Direct searches for “[Your Niche] affiliate programs” in search engines.
- Recommendations from other bloggers in your niche.
3. Evaluate the Commission Structure
The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:
- The percentage of commission per sale.
- Whether the program offers a flat rate per action (e.g., per sign-up).
- The cookie duration, which affects how long after a click you can earn commissions on sales.
4. Consider the Program’s Reputation and Sureness
Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:
- Read reviews from other affiliates.
- Check the program’s history and background.
- Look for any complaints or issues reported online.
5. Analyze the Support and Resources Offered
A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.
6. Understand the Terms and Conditions
Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:
- Payment thresholds and methods.
- Any restrictions on how you can promote their products.
- The program’s policy on affiliate marketing on social media platforms.
7. Test the Product or Service
If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.
8. Look for Recurring Commission Opportunities
Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.
Implementing Your Choice
After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:
- Creating valuable content that naturally incorporates affiliate links.
- Disclosing your affiliate affairs transparently to maintain trust with your audience.
- Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.
Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs.
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers.
The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice.
With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.
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