Success Advice
4 Questions That Can Help You Become A Better Leader
Are you a weak leader? I know that’s a tough question to answer. I don’t think there is a single leader that will proclaim,“Yes! I am a weak leader!” At least not publicly.
The reality is that you are not as good of a leader as you would like to be. Yes, you are an honest, open, decisive and principled leader, but there is a roadblock to your success. And this roadblock is also adversely affecting the success of your company, the projects you’re running and the team you are building.
The degree of your success has little to do with the lack of resources; the basis is in the context of your habits, fears and the opinions of others. So you run into what John C. Maxwell, leadership authority, calls the lid. It’s an invisible, self-imposed, barrier that prevents you from becoming the leader you are meant to be.
“Leadership ability is the lid that determines a person’s level of effectiveness. The lower the individual’s ability to lead, the lower the lid on his potential. The higher the person’s ability to lead the higher the lid on his potential.” – John C. Maxwell
The Mcdonald’s success story that almost wasn’t
McDonald’s operates in 118 countries, serves 68 million customers each day, operates over 35,000 restaurants, and employs more than 1.7 million people.
But back in 1940, McDonald’s was a single restaurant located at 1398 North E Street at West 14th Street in San Bernardino, California. The founders were brothers Richard and Maurice McDonald. They were skilled entrepreneurs who steadily grew revenue and by developing the “Speedee Service System” the brothers arguably revolutionized the restaurant business.
But they were ineffective leaders.
Under the McDonald’s leadership, the brothers wanted to keep the franchise to a small number of restaurants. They had weak leadership that in part was due to their limited thinking patterns of what was possible. It took Ray Crock to envision the potential of McDonald’s. Crock was a strong leader who between 1955 – 1963 grew McDonald’s to 500 restaurants.
How do you become a better leader?
The McDonald’s story is a powerful visual. It paints a picture of what a good leader can build. But how do you become that type of leader? You master influence.
“You need someone who understands the limitations inherent in power and chooses to view his or her leadership role as one of influence. Influence is a derivative of power, and it can be wielded more easily and with greater effect.” – Ray Hennessey
So if leadership has more to do with influence, how do you earn it? John C. Maxwell touches on four techniques:
1. What have you done?
A track record of your accomplishments tells everyone what you have done. It allows you to illustrate your past achievements and gives your followers a reason to trust your leadership.
2. What can you do?
We follow a leader, in part, because of what he is capable of doing. We want to feel safe in the knowledge that he can lead us to a better place. If your followers believe that you can deliver, they will follow you.
3. Who are you?
Who you attract is determined by who you are. So the better leader you are, the better people your will attract.
4. Who do you know?
Leadership is a relationship business. So it goes without saying that building deep relationships is important. The deeper the relationship, the more profound your influence you will have over others.
Don’t waste another moment
Which of the four methods do you rely on to influence people? Rate them 1 – 4, with one meaning you are highly dependent on it. Once done, ask yourself how you can better optimize 3 and 4? How you can improve your influence requires a degree of self-awareness that can only be accomplished by evaluating your experiences, your life markers.
These markers usually are associated with a transformation, change or time of transition. So if you ask yourself better questions your ability to optimize your number 3 and 4 increases significantly. Here are some questions that have helped me:
- What is my biggest asset?
- What is my biggest liability?
- What is my best habit?
- What is my worst habit?
- What do I value most?
We are not born great leaders. Leadership is a skill that must be nurtured through consistency, discipline, and evaluated experiences. There is a great deal of hard work in becoming a good leader, which is the reason so many leaders are weak.
I often wonder what would McDonald’s look like today, if Richard and Maurice intentionally developed their leadership potential. Some pundits would argue that a company does better under the guidance of its founders.
What do you think? Please leave your thoughts in the comment section below!
Success Advice
How to Choose the Best Affiliate Programs for Your Blog
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers
Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky.
This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for.
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Understanding Affiliate Marketing
Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works.
Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it.
It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.
How to Choose the Right Affiliate Programs for Your Blog
1. Assess Your Niche and Audience
The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:
- Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
- Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.
2. Research Potential Affiliate Programs
Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:
- Affiliate networks like ShareASale, Commission Junction, and ClickBank.
- Direct searches for “[Your Niche] affiliate programs” in search engines.
- Recommendations from other bloggers in your niche.
3. Evaluate the Commission Structure
The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:
- The percentage of commission per sale.
- Whether the program offers a flat rate per action (e.g., per sign-up).
- The cookie duration, which affects how long after a click you can earn commissions on sales.
4. Consider the Program’s Reputation and Sureness
Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:
- Read reviews from other affiliates.
- Check the program’s history and background.
- Look for any complaints or issues reported online.
5. Analyze the Support and Resources Offered
A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.
6. Understand the Terms and Conditions
Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:
- Payment thresholds and methods.
- Any restrictions on how you can promote their products.
- The program’s policy on affiliate marketing on social media platforms.
7. Test the Product or Service
If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.
8. Look for Recurring Commission Opportunities
Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.
Implementing Your Choice
After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:
- Creating valuable content that naturally incorporates affiliate links.
- Disclosing your affiliate affairs transparently to maintain trust with your audience.
- Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.
Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs.
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers.
The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice.
With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.
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