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3 Steps To Find Your Big Idea

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Find Your Big Idea Eben Pagan

The first step to building a successful digital product business is to find your big idea — The idea for your product that you’ll use to build your online business around.

Coming up with an idea is actually simpler than you might think. It comes down to a combination of 3 things.

Let’s take a look at them one by one.

 

1. Identify What You’re Naturally Great At

The first step to finding your big idea is to identify what you’re naturally good at.

This requires some self-reflection and asking around. You might want to grab out a piece of paper and write down a big list of all the things that you enjoy or you’re good at or come naturally to you.

When you’re doing this, try not to filter out anything. Sometimes, you’ll want to disqualify certain ideas because they seem too easy to you and we often don’t believe that we could get paid to teach or talk about something that’s actually enjoyable or fun. Remember, just because something comes easy to you doesn’t mean it does for other people.

Ask yourself:  “What is it that you’re great at, that you actually wouldn’t have guessed that people would pay you to teach them, because it’s so natural and automatic to you?”

Write down all the answers you can think of.

 

2. Target And Narrow Your Niche

After you’ve compiled a list of what you’re good at, the next step is to determine the niche or audience that you’re going to be creating the product for.

A big mistake people make when deciding on their audience is going too broad and creating a product that tries to ‘appeal to everyone’.

Example: A fitness coach who creates a weightloss product for anyone who wants to lose weight.

The better way to do it is to narrow your niche down to a much more specific group of people. Example: A fitness coach who creates a weightloss product for brides.

It seems counter-intuitive to target a smaller group, but doing so will allow you to speak more directly to their wants and needs and ultimately sell more products as a result.

 

In addition to narrowing my niche, I always run any new niche through the following 3 Questions:

  1. Is your target customer motivated?
  2. Are they actively searching for a solution?
  3. Are they having a hard time finding the right answer?

If you get 3 “Yes’s” to these questions, then you owe it to yourself to test out the niche. If you don’t, then keep looking until you do.

 

3. Share Your Story And Key Learning Insights

The third step is to come up with the unique story behind what you’re teaching. In other words, how did you get good at whatever it is you plan to teach?

What is the big insight that allowed you to go from failure to success?

What is your ‘rags to riches’ story?

Coming up with you story and big insight will provide you with the foundation for your hook and marketing later on.

Tying it all together…

Big Idea Eben Pagan
 

The combination of identifying what you’re naturally great at, targeting your niche well, plus remembering your story and the big insight that allowed you to go from failure to success… is where you’ll find your BIG IDEA.

It’s the place where all 3 components overlap in the diagram above.

Once you identify it,  you’ll want to make it the core of your digital product.

Finding your big idea is just the first step to creating a successful digital products business. I’m going to be opening a brand new training next week that’s going to put together the rest of the puzzle.  

It’s called Digital Product Blueprint and it’s a 90 day training course, where you’ll get my complete set of proven templates, systems and blueprints for building your digital product and online business from scratch. 

Click the banner below to opt-in and watch my training videos for free:

 

Eben-Pagan-Digital-Product-Blueprint
 

Eben Pagan is the founder of over 10 different online brands and businesses that he's grown to over $1 million from scratch, 4 of them to over $10 million. Over the past 15 years, he's taught hundreds of thousands of students all over the world how to build and grow successful businesses online.

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

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Understanding Affiliate Marketing

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Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
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  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

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  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

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8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

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  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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