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7 Ways Entrepreneurs Can Get Successful Media Exposure

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7 Ways Entrepreneurs Can Get Successful Media Exposure

Today more than ever it is important for entrepreneurs to differentiate themselves from others in their space. To get noticed, you will need to stand out.

The best way to do so is to create a strategic publicity plan consisting of several ways to get media exposure for your brands and products. Make sure each step of your plan works together to help you achieve your overall desired goal.

Here are 7 ways to get media exposure:

 

1. Building relationships with the media

Besides having a publicity plan, building relationships with a journalist, host, and producers are very important, and will be key to your success in getting exposure. This means Googling them, following them on social media, and determining what kind of content best suits their audience. This also means following their specific guidelines that they have laid out on their sites for submission and interview requests.

 

2. Get good at telling your story

The media and their audiences love a great story! Going on multiple interviews and speaking to groups provides you a way to practice your storytelling as well as increasing your exposure. The more you tell your story the better you get at delivering it. You create raving fans when you can eloquently tell your story in a way that captivates their attention.

“Stories grab us. They take us in, transport us, and allow us to live vicariously and visually through another’s experience.” – Kristi Hedges

3. Podcasts and traditional radio

In the last 3 years podcasting has become a conduit for people to connect to influencers in their field, and to successfully get the word out about their brands and products. You can start a podcast of your own or be a guest on one that talks about the field you are an expert in.

Podcasts are often pre-recorded, making it more convenient for listeners to go back and listen to a show when their time allows it.

Even though podcasts have become increasingly popular, being Interviewed on traditional. AM/FM radio is still a way to share your message. Podcasts and radio stations are now working together,  by using pre-recorded shows to share on the traditional syndicated airwaves.

 

4. Become a syndicated columnist

Being a contributing writer for a large platform will build your credibility, differentiate you from others in your field, give you access to millions of potential clients, and send traffic to your website. Which will help you build your subscriber list, and sell your products.

 

5. Social media

Social media is the place where you can get to know not only the people in the media but also the people who follow you and are a fan of your work. You can share your radio and podcast interviews on social media, as well as share the places you have been noted. This gives you the opportunity to engage with those following you and encourage them to share your work on platforms such as:

  • Twitter
  • Linkedin
  • Facebook
  • Instagram
  • Pinterest

“Technology and social media have brought power back to the people.” – Mark McKinnon

6. Align yourself with a cause

There is nothing more heart touching than showing people how much you care about a cause. Align your business services and products with a cause that means something to you, and offer a percentage of the proceeds to be donated to the cause. The organization will often place you on their website, and even in their newsletters.

 

7. Hire a publicist

Not every entrepreneur will hire a publicist, but for those who do, remember a publicist role is not to sell your books and products; their job is to get you in front of audiences so that you can. No one will ever be able to sell your audience on you better than you can!

When you hire a publicist, you hire them for their ability to position you in the media, coordinate your schedule with the media and their connections and likeability, and most importantly their time.

 

Getting media exposure takes a lot of work, but having a publicity plan in place will give you a roadmap to follow. Eventually, people will be calling you to learn more about what you do because your name will be everywhere.

Thank you for reading my article! Which one do you think is the most important to your success?

I am a 5 time stage 4 cancer survivor who founded a company called 2 Dream Productions,Inc. There was a time in my life I did not think I would get to live my own dreams so I created a company to help others live theirs. It was through their dreams I began to live my own. I am contributing writer for places such as the Huffington Post, The Good Men Project, and She Owns It. My goal is to inspire others to live their dreams and to leave a legacy for those who dare to believe that anything is possible. You can find me at www.michellecolonjohnson.com and on Facebook at www.facebook.com/2DreamProductions?pnref=lhc.

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12 Comments

12 Comments

  1. Esther Mellar

    Sep 8, 2015 at 1:05 pm

    Easy read, great advice. Thank you Michelle.

  2. Toby Nwazor

    Sep 8, 2015 at 4:37 am

    Hi Michelle,

    The second and fourth points are things I can relate to. Being good at telling your story and writing for a big audience. It has been working for me, seriously.

    I started writing for the second largest blog in my country and I must say I have gotten quite some exposure from it. It definitely does work

    • Michelle Colon-Johnsoni

      Oct 11, 2015 at 3:27 am

      Toby, I am glad you have found success! Everyone loves a good story and it is even better when they love the way you tell it and it inspires them to invest in you and your products! :O)

  3. Gordon Tredgold

    Aug 12, 2015 at 10:44 pm

    Hiring a Publicist is important, hiring a great publicist is even more important.

    Great advice Michelle, love it.

  4. Nicholas Boothman

    Aug 11, 2015 at 10:49 am

    Hiring a publicist is #1. Publicists are persistent and will stop at nothing to get your book to the public.
    A publicist, whether from a publishing house or freelance, is your connection to broadcast, print and online media, which is essentially how the public will hear about you and your book. Your publicist is familiar with what each reporter, anchor, newspaper/magazine editor, producer and blogger across the country wants to share with their audience. And he or she will help you shape your message and story accordingly.
    Let your publicist be the pushy advocate that lands you interviews. That way, when you have your interview, it will be the first time the reporter hears from you about what you have to share with their audience.
    Publicists have wonderful ideas, loud voices and the connections you need to get your books into the hands of readers. Trust them and use them; it’s well worth it.

    • Michelle Colon-Johnson

      Aug 11, 2015 at 7:51 pm

      Thank you for your words! I would love to have my company use your reply in a project we are currently working on. When we read something like you so eloquently wrote it makes us smile that an author gets how publicity works.

      My company parted ways with a client in July. The client kept reaching out to the media requesting that the media interview them. As you know, a book publicist has relationships with the media, and they understand all the rules on each platform. When a client hires a publicity company they have to let the company do the job they were hired to do.

      When the media was pitched recently by my team they said they would love to interview our current client, but asked us to try to make sure the same thing did not happen again.

      We appreciate you!

      -Michelle

  5. Lawrence Berry

    Aug 10, 2015 at 8:41 pm

    Getting major media coverage can be expensive, but if you can find a way to really add value to any media platform, you will increase your chances of getting exposure. You can also look in the history of any social media or media platform and get an idea of what works through the highly rated or talked about exposing stories. You are absolutely right that people love a great story. If you can tell you story in an exiting way, you will be sure to gain more exposure.

    • Michelle Colon-Johnsoni

      Aug 10, 2015 at 9:52 pm

      Lawrence,

      Major media coverage can be expensive if you are paying for the advertising. And you are correct about adding value to media platforms. They have a saying in publicity– Advertisng is something you pay for but publicity is something you earn. Good or bad. :O)

      Thanks for you great feedback! Hope you had a Magical Monday! -Michelle

  6. Michelle Colon-Johnson

    Aug 10, 2015 at 2:25 am

    Thank you for all your kind words and support! Your What’s The Word Podcast seems to be growing leaps and bounds! Thank you for taking care of our authors when they come on your show. We appreciate you and the voice you give publicity.

  7. Cheval John

    Aug 9, 2015 at 6:59 pm

    Podcasts is one of the best ways to gain exposure if you are an entrepreneur. Thank you Michelle for sharing this article.

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Startups

5 Hacks to Improve Your Writing Skills in English for ESL Learners

Phil Collins

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Studying in college is hard for everyone, but ESL learners arguably suffer the most. Moving to a foreign country, learning a new language, and keeping pace with the rest of the class may seem like an unbearable burden. It’s okay to feel overwhelmed, but you have to pull through and not give up. 

In moments like this, it’s always a good idea to seek help. Whether you go to WriteMyPaper to order an essay or just talk to a friend, admitting vulnerability is an important step towards improvement. In this article, you will find some tips on how to get better at essay writing, even if English is not your native language.

 

Control Your Environment

Improving your language skills is all about constant practice. Living in an English-speaking community is the first thing you should do to start your practice. It might be tempting to surround yourself with people who already speak a familiar language. However, this way, you won’t be practicing English on a daily basis.

You need to make those lessons almost intuitive in a way that you don’t have to do anything to learn the language. If you live in an English-speaking community, for example, if your roommate speaks English, you will have to practice the language, whether you want it or not.

Still, make sure you don’t take it too far. Taking care of yourself is still as important as ever. Feeling like an alien for the sake of education is not worth it. Remember to keep in touch with your friends and family, talk to them as often as necessary.

 

Practice Constantly

Practicing language is not just about doing your homework. You can make practicing English a normal part of your daily routine by watching TV, listening to music, and reading books in this language. 

Yet, this is a bit tricky. When being surrounded by white noise, people tend to learn not to notice it. You need to ensure this doesn’t happen. As you watch movies or read books, maintain your attention on what you’re doing. If you hear or see a word that you don’t understand – translate it and write it down. Be mindful and remember what you’re doing this for.

 

Writing Is The Answer

If you want to specifically learn to write, you need to do one thing, and that is to write. Continuous practice will help you understand what mistakes you often make and, in time, eliminate them. Focus on your goal, and don’t get discouraged when something’s not working. After all, even Rome wasn’t built in a day!

Get a journal and write in it daily. Pick a new topic every time and note everything you can think of. It’s also important that you write by hand, a spelling checker in your computer is tempting, but it will not help you remember how to spell words correctly. 

Besides, journaling as a habit has multiple health benefits, and it can be therapeutic. It can help you get in touch with yourself and process your emotions better.

 

Learn In a Group

It’s proven that learning in a group is more efficient due to the sense of competition. Find a bunch of like-minded people who want to study with you or join an already existing one, like a speaking club.

The benefit of such activities is that you get all these people from entirely different backgrounds who are all good at various things. This will help you exchange experiences, which is impossible if you’re alone.

Schedule regular meetings, come up with topics to discuss and activities to do. You could watch videos or movies together, or talk about common things. Having assignments like describing an event can also be beneficial for the entire group. This way, while one person speaks, the rest think about how they would say the same things differently. 

This will help you feel more confident in your skills and, consequently, speak and write better.

 

Expose Yourself

The most important thing about learning a language is not to be afraid of making mistakes. It’s inevitable; you just have to take it as a natural part of a learning process. 

A child that is learning how to walk doesn’t give up after falling once, and you shouldn’t either. It’s most likely that your friends understand that you’re just learning a language, and they won’t laugh at you for misusing a word or a few. 

Get over that fear of error and make as many mistakes as it will take. Treat it lightly, and don’t beat yourself up for it. On the other hand, try to attend as many events as you can that will expose you to the foreign language. Not only will it boost your English skills, but also improve your social confidence!

 

Wrapping Up

Learning a language is hard; there’s no arguing about that. However, it’s going to get easier with time. Take every hard thing that life throws at you and turn it into a lesson. 

Watch your favorite movies in English, converse with native speakers, and you’ll see the improvement very soon!

Remember to be patient about it. Don’t give up, and don’t beat yourself up over something that you have so little control of. Good luck!

 

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Remote Work + Education: 3 Tips for Students Who Want to Have It All

Phil Collins

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remote work for students

Probably one of the greatest changes for the last year is the shifting to distant learning and working. There are many advantages to the issue, like, not having to commute every day, staying at a cozy home for a whole day. It makes our lives easier in terms of saving time and energy.

If you’re a student, you don’t have to bust out your textbooks every time you go to university. Instead, you have everything close and on the tips of your fingers.

However, within all the positive moments of distance learning, it is highly challenging for many of us. At college or in the office, we have a schedule, a plan which we simply have to stick to.

There is also a boss or a teacher who gives us tasks, checks and monitors our performance.

Well, now, we are our own bosses and teachers and have to come up with the plan and track our tasks independently.

So, how to stay tuned and efficient if you work and study from home? How to get the most of it and not drown in the ocean of procrastination? In this article, you will find three tips to help you out!

 

Set Up Your Workspace

When many think of a distance learning or work, they imagine themselves wearing pajamas and lying on a couch all day with the laptop. No more dress code, make-up, early mornings, coworkers or group mates, paradise!

This is a common misconception of remote work. If you want to work and study from home, it is crucial to create a space where you would stay focused and productive.

Still, if you have had a hard day and feel like having rest on your comfy couch, but there are assignments to be done, leave your worries to professionals in paperwritingservice, just place an order and enjoy your day.

When we both work and study from home, we stay with all those household essentials and, at the same time, have to focus on tasks. That is why a perfect workspace has to be created. So how to reach this ideal atmosphere at home? Here’re some pro tips.

 

Separate Spaces for Everything

This is a common problem for many that they sleep and study at the same place. Our body is a smart mechanism, which gets used to conditions very quickly.

So, as you sleep in your bed, every time you lie on it, your body gets ready to relax and concentrate is the last thing it is ready for. This principle is applied to any other space in your house.

So, your workspace should be particularly aimed at learning or/and work. Every time you get there, your brain will be ready to do the job.

 

Get Rid of All Distractions

This is a very important step if you want to stay productive at home. Your home may be a dangerous space in terms of concentration. To make it easier, help your brain and get rid of everything that might attract your attention and ultimately prevent good performance.

 

Plan Your Day

Every morning when you wake up, you approximately know what the tasks for a day are. So, what’s the sense in planning a day if you already have it all in your head?

This is one more important concept that helps us have everything done on time. Planning a day saves you time and boosts motivation and disciplines.

 

Here’s how it is done:

  • You write down a list of tasks that have to be done;
  • Prioritize them from less important to more important;
  • Hang this list somewhere, where you can always see it;
  • Mark completed tasks.

When you mark the task as accomplished, you’ll get a sense of satisfaction, which may be compared to some sort of praise. There are many tools to write a to-do list from paper to online apps.

 

Dedicate Time for Yourself

When you work and study from home, there will be a risk of abandoning our personal time in favor of more important matters. This factor leads not only to great results but also a concept called burning out.

When people face it, they feel exhausted, demotivated, and apathetic. To avoid this, it is crucial to have time for things you enjoy. It may be a sport, hobby, listening to music, watching movies, seeing friends. Your brain has to relax and get positive emotions to be more efficient in the long run.

 

Final Words

No matter if you want to work and study from home, these principles can be applied to any activity. To manage it all, just follow these basic rules, and you’ll see how your productivity boosts.

Good luck with all your endeavors!

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5 Ideas on Starting a Business in College

Phil Collins

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Getting your own business is a very responsible yet liberating undertaking. By starting a business while still in college, you can be sure to have an income when you graduate or to at least get some life-saving skills and experience that will help you land whatever job you like later on.

Although starting a business can be quite intimidating, there are lots of resources online that will help you go through the process easier. In the meantime, here are some valuable ideas that will help you make sure your business turns out to be a success.

Develop a Business Proposal

Before starting a business, you need a working idea, something that you can sell to your potential customer. Having an idea is, unfortunately, not enough for success here. It is important to make sure that there is an audience, a group of people that actually needs the product you want to create, and will be interested in buying it. You can even define a “Buyer Persona,” which is basically a description of your target customer, what they are like, what triggers them, what their interests and needs are.

Business proposals can be different, depending on how big a business you want to start. In case you are thinking about looking for some investors, your business proposal should be a solid description of your business idea, convincing enough for people to understand that they will get their money back and gain some profit when your product goes live. In case you don’t need investors, your business proposal can be more of a business plan outlining the main facets of your business idea and the things you need to do to make it work.

Get Some Help

As a person new to the business world, you might need some helpers and advisors to keep everything under control. When it comes to your studies, there might come the point where you need to choose between your business and your degree. To manage the problem, you can reach out to a professional academic writer from essayservice and ask them to take care of your assignments while you focus on developing your business.

 

 

Additionally, you might need to reach out or hire some business or tax advisors, or at least request a consultation with them. Starting a legal business will require you to be good at paperwork, which means some preparation is in place. With a business advisor by your side, you can be sure not to miss any important steps when developing and marketing your business. If you define your company as a start-up, it is possible that some business advisors will be willing to help you out for free, given that they get interested in your business idea and want to get profit out of it too.

Create a Website

Whatever business you choose, whether you deliver services or products, you need to have a website. Luckily, you can make do with little investments here: you don’t need to hire an IT guy or a Web Designer as there are lots of tools where you can create a great website from scratch. You might just have to pay for your domain if you want it to be unique. One of such sources is Wix; it is a free website builder.

Why do you need a website, you might wonder? Well, the days when people learn about businesses from newspapers and leaflets are long gone. Now everyone will go online, look your business up, and expect to see some clear definition of what it is you do and what value you can bring. In case you want to open a shop, your website will function as an online shop. In case it is a service you are offering, your website will give your potential customer enough information about your service and will hopefully convince them to reach out to you and order the service.

Work on Social Media Channels

Having social media channels is as essential as having a website in 2020. While a website is a place where people can order and buy your products or services, social media is a sort of a platform that will lead them up to your website.

With the help of social media channels like LinkedIn, Instagram, Facebook, and Twitter, you can find the right people, give them a brief description of your business, and get them to visit your website and learn more about what they can get there.

 

 

Social media is what can also help you develop a strong online presence and customer loyalty. Online presence means that your business gets regular online exposure. People see posts and notifications about it daily and thus remember and highlight it. When it comes to customer loyalty, social media can help you engage your potential customers, get their interest, and devotion to the product and the very idea of your product. They basically need to feel “at home” with your business, like it is something very close and personal to them.

Try Again Until You Make It

The reason why many businesses fail lies in the fact that people tend to give up if they fail, simple as that. However, the truth is that failure is part of the process. It is a sort of a learning curve you need to go through before you make your business into what it should actually be like. That’s why you should never expect to succeed on your first try or get disappointed if you fail several times in a row. Maybe it is just the universe testing how serious you are about achieving your goal.

Every company has this “success story,” where they tell everything about their ups and downs, their insights, and takeouts. It is good to read those stories to get some inspiration and do a reality check on what building a business actually looks like. If your determination and motivation are strong enough, your business will definitely succeed, no matter how many tries it takes to get there.

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How to Launch Your Startup in 7 Easy Steps

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Image Credit: Unsplash

We all want to manifest success in our lives. It fuels our desires to attain something. People perceive success differently as we have different desires. Some go after enriching themselves with material things to get financial freedom. Others study further to advance to the next level in their academic career. (more…)

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