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How To Build a Six Figure Content Platform

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content platform
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There’s never been a better time to get started on your entrepreneurial dream, and most can start a business or launch a platform in 24 hours or less. With virtually free distribution in our pockets, attracting and building an audience has never been easier. But with great freedom and unlimited options comes great responsibility: with all the choices available to you, which do you pick? Most people get stuck at this point, sliding into paralysis by analysis with endless options.

Below is the 6 step blueprint and an actionable question designed to give you clarity so you can start creating and launch your platform:

1. Identify What You Love Doing

The first step in building your six figure content platform is to identify the medium you already love —even if you’re simply consuming it. Because you’re going to be committing to this long term, it becomes crucial to pick the one you already enjoy. Otherwise, you won’t last.

Whether that’s a video platform, audio, or the written word —choose the one you already spend time with and want to build your skills with. When I started my podcast, I was already obsessed with consuming podcasts, and knew my voice and personality would be perfect for the medium. I was also deeply interested in learning how to become a great interviewer and conversationalist.

Question: What medium is your favorite, and which can you see yourself working on to improve your skill?

2. Determine Where Your Audience is

Once you’ve determined the place you love spending time in already, it’s time to identify where your potential audience already is. For example, you could have chosen video for the first step, but video can mean anything from YouTube to Facebook Live, or even Instagram with the recent addition of IGTV. Each of these are going to attract a slightly different core audience, so identify where the people you’re looking to communicate with are already spending their time and energy.

Question: Which platform is your ideal audience already consuming similar content to what you’re going to create?

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

3. Launch and Commit to Consistency

Armed with the two questions above, it’s time to get started and launch. This will be where you make most of your decisions; the name of your platform, what the distribution looks like, the length of shows, videos or episodes and more.

But don’t get stuck in logistics — otherwise, you’ll never launch. Done is better than perfect and your first iteration is going to evolve. The best hack for committing to launch is announcing the release of your first episodes, shows, or blog posts.

The second part of launch is committing to a consistent and regular release schedule. This will depend on your medium and platform, but for example, if you’re launching a blog, how many posts will come out every week and on what days? Ask yourself the same question with any other medium and commit to a schedule to create consistency and momentum.

Question: When are you going to release your content and how often?

4. Sharpen Your Skill Set

The fourth step is all about the power of creating and being consistent. Most people fail here —they don’t see the numbers they wanted to see, so they switch platforms and start over. Even those with pre-built audiences from other businesses struggle early on to build their following.

Instead of focusing on what’s not working, focus on building your skills. This includes your communication, influence, persuasion, teaching, writing, interviewing or any other skill associated with the content you’re creating.

Question: What exactly are you doing to improve your skill with your content creation?

5. Let Your Audience Tell You What They Need

Now that we’ve covered the basics and you’re consistent —it’s time to talk about monetizing. Notice how we waited until the fifth step to bring this up? That was for a reason. Too often, people want to monetize from day one and they have zero clarity on who their audience is and what they want.

This is where the magic of building a content platform comes in: they’ll start telling you what they need. Instead of following the traditional model of you building something from scratch and hoping it connects —you’ll find ways to survey your audience and build something they already need.

This is a win, win. You don’t spend time, energy and money building something they don’t want and instantly increase in value by caring enough about them to fill a need or void.

Question: What are the similar challenged or needs your audience keeps bringing up and what can you create to help them overcome these?

“The most important thing to remember is you must know your audience.” – Lewis Howes

6. Create Multiple Revenue Streams

Lastly, once you’ve done all of the steps and have at least one product or service designed to help your audience overcome a challenge, you can start to create multiple revenue streams. The options here are endless, but include: sponsorship, partnerships, advertising, creating more products and services membership groups, exclusive trainings and masterclasses. This is where the magic happens and you’re able to serve your audience based on where they are and what they need.

What’s Next?

There’s no question you can create a thriving fix figure (and beyond) platform sharing your expertise or message through any of the available mediums today. There are countless examples who are doing it, and yet many find themselves stuck.

By following these steps, you’ll avoid the trap most do: they try to start on every platform at once and end up burning out or seeing little results. Instead, get clear on the above and focus on launching, being consistent, leveling up your skill —and monetizing by caring enough about your audience to fill one of their needs.

Which one of these steps do you need to work on the most to create a self-sustaining business? Share your thoughts below!

Hey, I’m Tommy. I don’t have anything figured out, but I love the process. If any part of this story resonated with you, I’d deeply appreciate a recommend and a share. For more insights, lessons and action steps to create the life you’ve been dreaming of, listen to the Resist Average Academy podcast on iTunes, Stitcher or Web.

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Entrepreneurs

How Entrepreneurs Are Harnessing LLCs to Launch Successful Startups

LLCs have unique advantages for starting up and growing a successful business

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why you should set up an LLC

In my entrepreneurial journey, I’ve learned that LLCs have unique advantages for starting up and growing a successful business. But, before delving into the advantages, it’s essential to grasp the fundamentals of what an LLC is and how it operates. 

What is an LLC?

An LLC is a hybrid business entity that combines the liability protection of a corporation with the pass-through taxation of a partnership or sole proprietorship. This unique blend provides entrepreneurs with the best of both worlds: personal asset protection and simplified taxation.

One of the most significant advantages of an LLC is its limited liability feature. This means that as the owner, my personal assets are shielded from any liabilities or debts incurred by the business.

In the event of lawsuits or financial obligations, only the assets of the LLC are at risk, offering me peace of mind and protecting my personal wealth.

Advantages of Forming an LLC

Flexibility in Management and Structure

Another aspect of the LLC that appealed to me was its flexibility in management and structure. Unlike corporations, which have rigid hierarchies and formalities, LLCs allow for a more relaxed approach to governance. As the founder, I have the freedom to structure the company in a way that suits the needs and goals of my startup.

For instance, LLCs can choose to be managed by their members (owners) or appoint a manager to oversee operations. This flexibility enables me to maintain full control of the business or delegate management responsibilities to trusted individuals while retaining ownership.

Additionally, LLCs are not bound by strict meeting requirements or extensive record-keeping obligations, reducing administrative burdens and allowing me to focus on building and growing the business.

Pass-Through Taxation and Financial Efficiency

One of the most attractive features of an LLC, particularly for startups, is its pass-through taxation. Unlike corporations, which are subject to double taxation (taxation at both the corporate and individual levels), LLCs pass profits and losses directly to their members’ personal tax returns.

This tax efficiency not only simplifies the filing process but also allows for greater flexibility in managing cash flow and reinvesting profits back into the business. As an entrepreneur, minimizing tax liabilities and maximizing financial efficiency are critical components of long-term success, and the pass-through taxation feature of an LLC aligns perfectly with these objectives.

Enhanced Credibility and Professionalism

Establishing an LLC can also enhance the credibility and professionalism of a startup. Unlike sole proprietorships or general partnerships, which may be perceived as informal or less legitimate, an LLC provides a formal business structure that instills confidence in customers, investors, and partners.

By operating under the umbrella of an LLC, I can present my startup as a reputable and established entity, which can open doors to opportunities such as securing financing, attracting top talent, and forging strategic partnerships.

This enhanced credibility can be a significant advantage, particularly in competitive industries or when seeking to differentiate my startup in the market.

Protection of Intellectual Property and Brand Assets

For startups built around innovative ideas or unique intellectual property, protecting these assets is paramount. An LLC offers an additional layer of protection for intellectual property and brand assets, safeguarding them from infringement or unauthorized use.

By registering trademarks, copyrights, or patents under the name of the LLC, I can establish legal ownership and enforce my rights more effectively in the event of disputes or infringement claims. This protection not only preserves the value of my intellectual property but also enhances the overall stability and longevity of the startup.

Steps to Form an LLC

Let us now look at the general steps to form an LLC for your business:

Step 1: Choose a Name for Your LLC

Selecting a unique and distinguishable name is the first step in forming an LLC. Ensure that the name you choose complies with the rules set by your state’s LLC division. Typically, the name must end with “Limited Liability Company,” “LLC,” or an abbreviation of these terms.

Additionally, the name should not infringe on the trademarks of existing businesses.

Step 2: Designate a Registered Agent

A registered agent is an individual or entity appointed to receive legal documents, such as lawsuits or subpoenas, on behalf of the LLC. The registered agent must have a physical address within the state where the LLC is formed.

For instance, if you are forming an LLC in Texas, ensure that your registered agent has a physical address in Texas.

This role is crucial for ensuring that the LLC remains compliant with legal requirements and maintains good standing.

Step 3: File Articles of Organization

The Articles of Organization, also known as a Certificate of Formation or Certificate of Organization in some states, is a document that formally establishes the LLC. You’ll need to submit this document to the appropriate state agency, usually the Secretary of State or Division of Corporations.

The articles typically include basic information such as the LLC’s name, address, registered agent details, and the purpose of the business.

Step 4: Create an Operating Agreement

While not always a legal requirement, drafting an operating agreement is highly recommended for LLCs. This document outlines the ownership structure, management roles, voting rights, profit-sharing arrangements, and other important aspects of the LLC’s operations.

Even if you’re the sole owner of the LLC, having an operating agreement in place can help clarify expectations and prevent disputes in the future.

Step 5: Obtain an Employer Identification Number (EIN)

An Employer Identification Number (EIN), also known as a Federal Tax Identification Number, is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to identify your LLC for tax purposes.

Even if your LLC doesn’t have employees, obtaining an EIN is necessary for opening a business bank account, filing taxes, and conducting other financial transactions.

Step 6: Obtain Necessary Permits and Licenses

Depending on the nature of your business and its location, you may need to obtain various permits, licenses, or certifications to operate legally. These requirements can vary widely from one industry and jurisdiction to another. Common examples include business licenses, zoning permits, health permits, and professional licenses.

In my entrepreneurial journey, the decision to establish my startups as LLCs has been instrumental in mitigating risks, optimizing financial performance, and positioning my ventures for long-term success.

By harnessing the advantages of the LLC structure, I’ve been able to navigate the complexities of entrepreneurship with confidence and resilience, laying the groundwork for a bright and prosperous future.

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Entrepreneurs

Build a Strong IT Team with These Smart Hiring Tips

Without dedicated IT staff, your company may not be able to function as efficiently or effectively

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Hiring tips for tech industry

The role of IT staff in your company is not only essential but also ever-evolving. As your business grows, so does the need for qualified IT staff and more robust recruiting solutions.

After all, from maintaining and troubleshooting the computer systems that keep your business running smoothly, IT staff also help employees stay connected and productive by providing technical support at all times. (more…)

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Entrepreneurs

5 Important Legal Tips Every Entrepreneur Should Know

With a firm commitment to legal knowledge, you pave the way to grow your business sustainably

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legal tips for entrepreneurs

Embarking on the entrepreneurial path is a courageous venture that calls for a diverse skill set to achieve enduring success.

While creativity, drive, and strategic vision are paramount, integrating legal insight into your entrepreneurial toolkit can be a game-changer.

This comprehensive guide delves deeper into the five critical steps that can empower you to navigate the intricate legal landscape and propel your venture toward prosperity. (more…)

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Entrepreneurs

6 Hacks to Boost Your Productivity as a Business Owner

To improve how much you get done each day, it’s smart to establish routines and use careful planning

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productivity for business owners

Entrepreneurs are always looking for ways to get more done with the time and resources they have. Business owners can use clever productivity tricks to break these limits and make the most of their projects. (more…)

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