Entrepreneur and well known branding genius Steve Stoute tells the story of the part he played in the success of the “Jacob” watch with Jacob “The Jeweler” Arabov. Steve Stoutes business instincts are second to none, crafting amazing brand & marketing ideas for Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, Fortune 500 companies etc….

Steve Stoute On Developing The Jacob Watch & His First Deal With Jay-Z

Read our older post with Steve Stoute: (Video) Steve Stoute – The King Of Cool

Steve Stoutes Story:

Steve Stoute, a great symbol of the American success story, he has a very comfortable net worth of $55 Million. He is an author, entrepreneur, advertising executive and most notably, American record executive. For about 9 years, he served as an executive an many different large music labels, including Interscope Geffen A&M Records and Sony Music Entertainment. While at Interscope he helped produce such huge acts like U2, Eve, Limp Bizkit as well as Eminem’s debut album. He then took his immense knowledge of the music industry and took it to the advertising world. It is said that he was one of the pioneers of influencing the way that blue chip marketers and famous musicians connect with consumers.

Steve Stoute founded the company Translation, which has married a lot of massive fortune 500 companies like McDonalds, State Farm and Hewlett-Packard and famous musicians like Beyonce and Justin Timberlake to name a few. Because of his immense success, in 2009 the American Advertising Federation inducted Steve Stoute into the Advertising Hall of Achievement, which cemented his position as a genius entrepreneur. If that wasn’t enough, in 2005 he became the CEO of a complete line of body and hair care products called “Carol’s Daughter.” Because of Steve Stoutes established connections, he was able to find many celebrity investors like Will and Jada Pinkett Smith, Jay-Z and Mary J. Blige. Chances are, he is still not even slowing down and lives a pretty damn good life. Good for him.

Professional athletes make more money in a year’s salary than most people make in a lifetime. When you add in the money made from endorsement deals, some athletes’ total earnings near the billion dollar mark. In fact, a few of these sports figures make more money filming a commercial than playing in a giant stadium. Especially golfers and race car drivers who make most of their money hawking products.

Checkout this interesting list of the 8 Athletes Who Made More Money Endorsing Products Than Playing Sports This Past Year.

Endorsements: $12,000,000

Salary/Winnings: $7,264,780

Jimmie Johnson has endorsement deals with Lowe’s Hardware, Quaker State, and Chevrolet.

Source: Sports Illustrated

Endorsements: $30,000,000

Salary/Earnings: $14,500,000

LeBron James has endorsement deals with Nike, McDonald’s, Coca-Cola, and State Farm Insurance.

Source: Sports Illustrated

 

Kevin Durant – 70% spokesman, 30% athlete

Image: Wkimedia Commons

Endorsements: $14,000,000

Salary/Earnings: $6,053,663

Kevin Durant has endorsements from Nike, Gatorade, and EA Sports.

Source: Sports Illustrated

 

Jeff Gordon – 76% spokesman, 24% athlete

Image: JeffGordon.com

Endorsements: $18,000,000

Salary/Earnings: $5,703,710

Jeff Gordon has endorsements from Pepsi, DuPont, Chevrolet, Quaker State, and Goodyear

Source: Sports Illustrated

 

Dale Earnhart, Jr. – 83% spokesman, 17% athlete

Endorsements: $22,000,000

Salary/Earnings: $4,572,930

Dale Earnhart, Jr. has endorsement deals with Wrangler jeans, Chevrolet, AMP Energy, and Adidas.

Source: Sports Illustrated

 

Phil Mickelson – 93% spokesman, 7% athlete

Endorsements: $57,000,000

Salary/Earnings: $4,185,933

Phil Mickelson has endorsement deals with Callaway, KPMG, Rolex, and Barclays.

Source: Sports Illustrated

 

Tiger Woods – 96% spokesman, 4% athlete

Image: YouTube

Endorsements: $60,000,000

Salary/Earnings: $2,294,116

Tiger Woods has endorsement deals with Nike, EA Sports, and Kowa.

Source: Sports Illustrated

 

Kevin Garnett – 43% pitchman, 57% athlete

Image: AP

Endorsements: $14,000,000

Salary/Earnings: $18,832,044

Kevin Garnett has endorsement deals with Zico and ANTA (his long deal with Adidas recently expired).

Source: Sports Illustrated

 

The Ranks are in and it looks like Lady Gaga came out on top as the #1 Most Powerful Celebrity based off Money, TV/Radio, Press, Web & Social Rank.

Checkout the other 99 Top Celebrities and see who else made it in The Forbes 100 Most Powerful Celebrities List This Year!

Lebron James has the golden formula for success, he shows you here how its done.

This short documentary of Lebron James gives you a short insight of what keeps him grounded, why he works so hard and why he is where he is today! At such a young age he has amassed success on a very high scale and continues to break new ground.

Lebron James – Success & Basketball

Nike Basketball – Lebron James: Rise AD

http://www.youtube.com/watch?v=cdtejCR413c

This video features Steve Stoute, the man behind Lady Gaga, Rihanna and a number of other top artists and high end companies. Steve Stoute’s company “Translation” is a brand management firm that arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc.) and Fortune 500 companies.

In this episode, Steve Stoute discusses the concept of cool and also talks about creating successful collaborations between Artists and Brands. His client roster includes companies such as Samsung, State Farm, Mc Donald’s, Target, Wrigley’s, HP and P&G.

Steve Stoute Discussing The Concept Of Cool