This is the true meaning of success…..To make enough money to give back to the world!

Rapper/Actor/Entrepreneur & Philanthropist , 50 Cent is feeding those in need through a collaborative venture with the ‘United Nations World Food Programme‘. 50 Cent has already donated $2.5 Million himself and has found a way to feed millions of the less fortunate in the world through his Energy Drink and the ambition to achieve so much more.

50 Cent – The Street King

50 Cent has a goal, that goal is to feed a billion kids in need over the next 5 years. This will be accomplished through sales of his new Energy Drink “Street King” where the sale of each Street King bottle will pay for 1 meal for a child in need.

Street King aims to eat into the market share of the wildly popular 5-Hour Energy drink, leader of the $1.5 billion energy shot category, which is growing at a 50% rate. Experts say the sector carries a whopping 50% profit margin. That should come as no surprise; the New York Times pointed out that the stuff costs twice as much per ounce as Coca-Cola.

“There’s no Number Two in the market,” says Chris Lighty, 50 Cent’s manager and frequent business partner. “5-Hour Energy markets to 40-year olds; we’re looking for 18 and up.”

“We’re talking to an 18-24 year-old consumer,” adds Street King’s co-founder Chris Clarke. “We believe it’s possible to get 20-plus percent of the category.”

Both 50 Cent and Clarke are committing another $10 million to the company, with the hopes of raising another $10 million from outside investors in that same span.

Though the company won’t be profitable for the first two years, they have projected annual revenues of $300-$500 million as possible by year three; 50 Cent says his goal is to feed one billion children.

“It’s mind boggling that people are living under these circumstances,” 50 says. “It makes me feel like my motivation for some of the decisions I made early on were made blindly. If you weigh it morally after you’ve grown, it doesn’t make any sense.”

He believes that if Street King is successful, it will force beverage giants like Coca-Cola and Pepsi to initiate similar give-back programs. The United Nations says it would cost $3.3 billion per year to feed 90 million of the world’s poorest citizens for a year, or less than one percent of all corporate profits.

50 Cent recently sat down with the Wall Street Journal to discuss his life direction and how he is going to change the world, one move at a time.

50 Cent – Thinking Like A Harvard Businessman

50 Cent recently reached out to Joan Rivers & the Self Development Master ‘Deepak Chopra‘ for his Street King campaign.

Below are the Street King Advertisements that feature Deepak Chopra, Joan Rivers and 50 Cent.

(Video) 50 Cent & Deepak Chopra – The Energy Of A Street King

(Video) 50 Cent & Joan Rivers – Street King Commercial

Street King Information Sourced from Forbes.com

50 Cent Recently did an Interview with Esquire and The Guardian in which 50 Cent shares his wisdom and thoughts on life in his own words.

In this post we feature a List of the best excerpts from both interviews with 50.

50 Cent’s Business Advice

Have you ever seen the movie The Butterfly Effect? If you go back and change one thing, you end up with a different end result. I wouldn’t want to change who I am now, the end result.

The biggest misconception about me is that I have bad intentions. I do what I have to do to get by. I don’t wake up and decide I’m gonna do something to hurt someone. But if that’s the only option for me to move forward then I will.

I will be the person with the least amount of fear in the room when we’re negotiating business, because I’ll weigh it up against situations far more dramatic than a deal going bad – like the loss of my mom, or the confusion after being shot. Not knowing what I was going to do with my life after being shot hurt more than being physically shot.

People who study business and get their Masters are deemed intelligent. I think they just have great short-term memories and retain information long enough to pass exams. If they actually applied that information then we’d have a problem, we’d have an over-population of successful people.

——————
Sometimes you do need to convince yourself through convincing others.

I never saw drug use as a good option. I’d rather have an additional ten dollars than smoke. It wasn’t a decision to not smoke weed. It was a decision to hustle. It was a business decision.

Hustling was my internship.

People who raise their hands deserve to be ahead of people who don’t.

Money is freedom. Money is a private plane. Money is no metal detectionDon’t wait for them to tell you. Tell them.

There are too many entrepreneurs. We need the worker to make the process function properly.

The first time I felt rich was when I had $80,000 inside my house. I saw it as a means to more money.

Money is not going to make you happy. A new idea is what makes you happy.

Obama takes away the excuses.

The best businessmen in the world make a bad deal sometimes. And it’s not usually in a boardroom. Most of them marry the wrong woman. That business deal is the worst business deal of all.

All the women have contributed to my success. Every one.

Always have bail money.

Depression is a luxury I still can’t afford.I like generals. I like Napoleon. I like strategy. The majority of them are praised for mass destruction, but it’s exciting to see how it comes to the mind mentally.

Is Charles Manson a serial killer? No, he isn’t, because he ain’t do no killing. He’s a coward. He was just crazy enough to influence people to kill for him. There were a lot of Charles Mansons in my neighborhood. There were no Napoleons.

You need a respectable opponent, but you don’t have to respect ‘em. In the end you’re gonna finish ‘em anyway, right?

“I always had big ambitions. Big dreams you know what I’m saying. Well I always envision things. What I mean by that is before I used to think of something and just sit there and just be thinking of it. That’s dreaming. When you come up with something and you start figuring out how to execute it. That’s envisioning you know you’re actually attempting to execute it you know I take my idea and I roll with them”. - 50 Cent

Robert Greene, the Author of “The 48 Laws Of Power“, “The Art Of Seduction“, “The 50th Law (with 50 Cent)” and more sits down with Music Artist and Actor Curtis “50 Cent” Jackson to discuss how 50 Cent was able to achieve his 5 year goals all on one year and how he manages to laugh in the face of fear to reach his Successes at full speed.

Robert Greene & 50 Cent

BONUS VIDEOS: Robert Greene On The 50th Law

BBC Radio 4′s Today presenter Evan Davis speaks to 50 Cent about how overcoming your fears can help you get ahead in business.

50 Cents Advice On Success & Fear

Success comes from seeking an advantage in each and every encounter, here the US rapper 50 Cent offers indispensable advice on how to win.

‘The greatest fear people have is that of being themselves. They want to be 50 Cent or someone else. They do what everyone else does even if it doesn’t fit where and who they are. But you get nowhere that way; your energy is weak and no one pays attention to you. You’re running away from the one thing that you own—what makes you different. I lost that fear. And once I felt the power that I had by showing the world I didn’t care about being like other people, I could never go back.’ 50 Cent

50 Cent’s Key Lessons On Success & Business

1. See Things for What They Are – Intense Realism

Reality can be rather harsh. Your days are numbered. It takes constant effort to carve a place for yourself in this ruthlessly competitive world and hold on to it. People can be treacherous. They bring endless battles into your life. Your task is to resist the temptation to wish it were all different; instead you must fearlessly accept these circumstances, even embrace them. By focusing your attention on what is going on around you, you will gain a sharp appreciation for what makes some people advance and others fall behind. By seeing through people’s manipulations, you can turn them around. The firmer your grasp on reality, the more power you will have to alter it for your purposes.

2. Make Everything Your Own – Self-Reliance

When you work for others, you are at their mercy. They own your work; they own you. Your creative spirit is squashed. What keeps you in such positions is a fear of having to sink or swim on your own. Instead you should have a greater fear of what will happen to you if you remain dependent on others for power. Your goal in every manoeuvre in life must be ownership, working the corner for yourself. When it is yours, it is yours to lose – you are more motivated, more creative, more alive. The ultimate power in life is to be completely self-reliant, completely yourself.

3. Turn Sh!t into Sugar – Opportunism

Every negative situation contains the possibility for something positive, an opportunity. It is how you look at it that matters. Your lack of resources can be an advantage, forcing you to be more inventive with the little that you have. Losing a battle can allow you to frame yourself as the sympathetic underdog. Do not let fears make you wait for a better moment or become conservative. If there are circumstances you cannot control, make the best of them. It is the ultimate alchemy to transform all such negatives into advantages and power.

4. Keep Moving – Calculated Momentum

In the present there is constant change and so much we cannot control. If you try to micromanage it all, you lose even greater control in the long run. The answer is to let go and move with the chaos that presents itself to you – from within it, you will find endless opportunities that elude most people. don’t give others the chance to pin you down; keep moving and changing your appearances to fit the environment. if you encounter walls or boundaries, slip around them. do not let anything disrupt your flow.

Extracted from Robert Greene and 50 Cent’s new book The 50th Law
Order “The 50th Law” now

How 50 made a Killing off Water – The Millionaire Rapper

In “The Big Payback: The History of the Business of Hip-Hop,” author Dan Charnas traces how rap grew from its obscure roots in the ghettos of 1970s New York to its culmination as the world’s predominant youth pop culture and a multibillion-dollar industry.

The event that epitomized just how far hip-hop had come was the headline-grabbing partnership between the rapper 50 Cent and the upstart beverage company Glaceau, the maker of VitaminWater. It may well have been the biggest deal in hip-hop history, propelling 50 Cent’s personal net worth toward a half-billion dollars. In this excerpt, Charnas outlines how it happened.

By the summer of 2003, 50 Cent’s debut album, “Get Rich or Die Tryin’,” had sold more than 5 million copies, and he was easily on his way to becoming a multimillionaire on these sales alone. But the rapper from Queens, who was born Curtis Jackson and had begun his career on the reputation of being shot nine times (a bullet was still lodged in his tongue), wasn’t content to remain a recording artist. And his young manager, Chris Lighty, himself a Bronx street kid turned businessman, was well-positioned to exploit 50′s stardom by creating multiple income streams. Lighty had come out of the Def Jam fold and managed such stars as Missy Elliott and LL Cool J.

With Lighty, 50 Cent created the “G-Unit” brand, including a record company, a clothing company and a sneaker deal with Reebok’s RBK line. The G-Unit Clothing Company was a joint-venture deal, with hip-hop-influenced designer Marc Ecko fronting the money, handling the manufacturing and distribution, and splitting the profits fifty-fifty with 50.

At his Violator management company (named after a rough crew that Lighty ran with as a kid), Lighty helped pioneer the use of 900 numbers for his artists. Over a decade later, he negotiated a different kind of phone deal: 50 Cent cellular ringtones to be sold for up to $2.99 per download. Lighty inked other agreements, too: a video game and a biopic with MTV Films and Paramount Pictures. When the agency that represented Lighty, CAA, balked at representing a rapper so closely associated with violence, Lighty secured a deal with an eager William Morris.
One of Lighty’s business acquaintances was Rohan Oza, a marketing executive who has just moved from Coca-Cola to a small Queens, N.Y., beverage company called Glaceau. Oza considered himself not a brand manager, but a brand messiah. He believed that passionate proselytizing of his products could transcend costly corporate ad campaigns. Oza’s Vitamin Water brand was doing well at more than $100 million in sales, second only to Pepsi’s Propel brand in the $245 million “enhanced-water” market. He knew how to take them out.

Stealing a page from the hip-hop street-team and word-of-mouth ethos, Oza created a fleet of 10 “Glaceau Vitamin Water Tasting Vehicles,” staffed by 200 “hydrologists,” to cross the country and spread the gospel of Vitamin Water’s growing line. But hydrologists working one-on-one with consumers wouldn’t break Vitamin Water out of the gourmet-deli and new-age-health-food market. He needed more than brand messiahs to convert individuals. He needed brand ambassadors to influence millions. That’s when Oza saw a commercial for RBK sneakers in which Lighty, rather sneakily, had his artist chug a bottle of Vitamin Water. Chris Lighty is a smart man, Oza thought. In a phone call soon thereafter, Lighty told Oza that he wanted to find a way to work together to make Vitamin Water huge. It turned out that 50 Cent had a true love of the product. He had grown up around alcoholics, so he didn’t drink. He spent hours a day working out and ate healthy. Like Oza who got bored with imbibing the recommended eight glasses of plain water a day, 50 had found Vitamin Water a more pleasurable way to hydrate.
On Oza’s desk in his New York office, at that very moment, was a test bottle of a new Vitamin Water flavor, recently formulated by Glaceau’s head of product development, Carol Dollard, who had worked hard to get more vitamins and nutrients into their drinks – much more than the 2 to 3 percent of the recommended daily allowance in other “enhanced” waters. Recently, Oza had asked Dollard for a product that would make it easy to highlight this difference. She had returned with a flavor that contained 50 percent of the RDA of seven different vitamins and minerals. Oza’s marketing team responded with a great name for the new variety: Formula 50. The coincidence was uncanny. What better way to collaborate, Oza suggested, than to have 50 Cent endorse this new product? But Lighty didn’t want an endorsement deal. He didn’t want cash. “We want to invest,” Lighty said.

By 2004, 50 Cent was undoubtedly one of the world’s biggest pop stars. But it took some amount of convincing on Oza’s part to overcome the trepidation of Glaceau CEO Darius Bikoff and president Mike Repole. 50 Cent’s association with gunplay presented a problem: What if their chief spokesperson ended up dead in a rap beef?

But the 50 Cent who showed up for his first meeting with Bikoff was surprisingly different from the rapper’s public image: calm, respectful and deliberate, without too many flamboyant flourishes. Lighty was the rapper’s perfect business complement. In the weeks and months thereafter, Lighty and Oza hammered out the terms of a deal. 50 Cent would take a stake in the privately owned company, one that would graduate over time and escalate if the company hit certain numbers. The two entities – 50 Cent on one hand and Glaceau on the other – signed an agreement of mutual confidentiality. Still, word got around that Lighty had negotiated something close to, but not more than, 10 percent of the value of the company. During these discussions, Lighty and 50 deliberated the attributes of their new product. Oza presented the pair with several flavor options for Formula 50. For Chris Lighty, the choice was simple. Despite the high-minded science of Glaceau, their product was basically a smarter, more upscale, more aspirational version of the ultimate ghetto beverage on which Lighty and 50 had grown up: the “quarter-waters” sold in every bodega, deli and convenience store from Queens to Compton.

The quarter-waters (so named because they once cost 25 cents) were just like the Kool-Aid everybody drank at home. But nobody drank wild flavors like strawberry and kiwi in the ‘hood. They drank grape. Formula 50 had to be grape. Oza hated the comparison to such base beverages, but he had to admire the thought process of his new partners.

The 50 Cent-Vitamin Water deal was announced in October 2004. Behind the scenes, the relationship between the two parties wasn’t always smooth. When Lighty, in one of his first interviews about the deal, spoke of building the brand with the ultimate goal of selling it, Darius Bikoff phoned Lighty, screaming at him for disclosing the strategy. Within a few hours, Bikoff looked up to find a livid Lighty in his office, glowering at him. Lighty had driven from Manhattan to Queens to tell Bikoff one thing. “Don’t curse at me,” Lighty said, a heartbeat away from becoming a Violator once more. Once they understood each other, Bikoff and Lighty, Vitamin Water and 50 Cent built a strong alliance. Soon billboards and bus stops across the country linked the images and joined the fates of two upstarts from Queens – one a scrappy, new-age beverage company; the other a pugnacious, provocative rapper with an eye for opportunity and a history of hitching himself to winners.

In March 2007, Chris Lighty and his friend Sean Combs were riding together from Heathrow airport to a London hotel in the back of a Maybach when Combs got some news over the phone. Fellow rap superstar Jay-Z and his two fashion-entrepreneur partners, Alex Bize and Norton Cher, had just sold the rights to their Rocawear trademark to a public company, the Iconix Brand Group. Lighty could not stop repeating the number he heard, as he stared at Combs in disbelief. “Two hundred million? Two hundred million?” Actually, at $219 million, the sale of the Rocawear brand name was, at the time, the biggest deal in hip-hop history. Combs responded in the only way he knew how. “I need a billion for mine,” he huffed. But of those two men, it would be Lighty who reached that symbolic mark first.

Just two month later, in May 2007, the Coca-Cola Company purchased Glaceau for $4.1 billion. In the media, initial reports put 50 Cent’s cashout at $400 million, calculated by dividing the purchase amount by 50 Cent’s reputed 10 percent share. But in reality, 50 Cent’s take was much less. Another stakeholder needed to be paid off first – the diversified Indian conglomerate Tata had invested $677 million for 30 percent of Glaceau in 2006, and got $1.2 billion when Coca-Cola bought them out. When all the other costs had been deducted, 50 Cent was thought to have walked away with a figure somewhere between $60 million and $100 million, putting his net worth at nearly a half billion dollars.

On his next album, 50 Cent could barely contain his own incredulity at the power of the dollar. “I took quarter-water, sold it in bottles for two bucks,” he rapped. “Coca-Cola came and bought it for billions. What the [f#!k]?” But Lighty silently pocketed his 15 percent and kept it moving.

Source: Thisis50.com