Connect with us

Success Advice

Using Colors To Become Successful

Published

on

Successful Colors Personality

What if success in life was as simple as knowing your color wheel? Well, it can be! When searching for success in life, understanding the psychology of colors plays a vital role. In understanding how certain colors affect mood and understanding how people react to colors, a person can convey a thought or idea without saying a word.

By using a color as a form of non-verbal communication, we can set the tone for business meetings, dates, or any other social interaction. From the colors you use in your company logo to the colors you feature on your website, you can leverage color to become successful.

Below are some of the common energies and properties associated with colors.

 

RED

Red is the color of energy, vitality, and passion. It is worn by people who strive to dominate everything. It excites the emotions and motivates us to take action. Being surrounded by too much of the color red can cause us to become irritated, agitated and ultimately angry. Too little and we become cautious, manipulative and fearful.

Of all the colors, this one might have the most power!

In advertising, red is often seen in products that appeal to men and is seen in general as a strong call to action. It invites people to react on an emotional level instead of an intellectual level and appeals to a person’s instinct.

 

YELLOW

Of all the colors, this is the one most associated with fun, openness, warmth, and cheerfulness. Yellow shows a uniqueness and individuality that overflows in creative people. Yellow is used in advertising because it attracts attention due to being reminiscent of warmth. It is used by products or places that want to be seen as social, inviting places.

A business like McDonald’s, for instance, prominently features yellow because it wants people convey openness and invite all people in.

 

ORANGE

Orange expels optimism and is well known as the “Uplifting” color. It combines the attributes of colors red and yellow, taking the energy from the former and the warmth of the latter. It also has a stimulating effect on the appetite. Many restaurants incorporate orange into their menus or into their decor in order to get patrons to eat up!

Orange is also associated with a pragmatism combined with an artistic streak. This makes it popular among businesses that offer consumers the tools needed to create.

 

BLUE

The colors above are all the “hot” colors while blue begins the “cool” colors. Blue is a color of trust, a color that shows a sincerity and a connection between people. Its soft nature makes it popular among psychologists and others who want to convey an ease and foster communication. This security also makes it one of the popular colors in advertising.

The color blue encourages people to relax and carefully consider an action (which is the opposite of red and the direct call to immediate action).

 

GREEN

Of all the colors, this is the one most associated with growth and rebirth. The color green makes people think of spring time which associates your thoughts to new changes and brand new beginnings. This in turn makes it a good color for a product appealing to “freshness” or a new product line (it is a good color when rolling a re-branding).

It is also good for inspiring the thought of money, making it a useful tool if you are appealing to a person’s wallet to offer value or money saving options.

 

PURPLE

In advertising, this color symbolizes royalty. It is used by products that want to convey a high-end feel (think, Crown Royal). A brand that uses purple is signifying that it is the top of the line, the best of the best, and deserves to be priced higher for high-end tastes.

If your brand is selling a prestige or luxury lifestyle, this is a great color to choose.

 

BROWN

This is the opposite of purple. Brown represents the earth and represents a steadiness and dependability. This color may not be flashy, but it gets the job done. It is not pretentious and it is completely practical. Maybe a bit boring, but ultimately extremely dependable. It practical and has no frills, but gets the job done effectively.

UPS is a great example of a brand associated with this color.

Advertisement
4 Comments

4 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

10 Landing Page Hacks Experts Are Using to Generate Leads

Crafting a landing page that converts is both an art and a science

Published

on

landing page hacks that generate leads

If you are in the online marketing world, you know the importance of a high-quality landing page. It’s like a secret sauce that can turn a casual user into a solid lead. I will walk you through ten great tips that have worked wonders for me and could do the same for you in creating landing pages that generate leads. (more…)

Continue Reading

Success Advice

An Easy to Follow 8 Step Strategy for Creative Problem Solving

A complete process of creative problem-solving encompasses finding problems, developing creative solutions, and implementing your solutions

Published

on

creative problem solving

No matter where you look around the world today, entrepreneurs face a common challenge: The need to stand out from their competitors and win over customers. (more…)

Continue Reading

Success Advice

12 Skills to Acquire in 2024 for Career Success

In 2024, the professional world is evolving rapidly, so taking the initiative and planning strategically for skill development is essential

Published

on

skills required for a successful career

In 2024, the professional world is evolving rapidly, so taking the initiative and planning strategically for skill development is essential. If you want to do exceptionally well at your job, moving past the ordinary and concentrating on improving various skills is essential.

This article looks at key abilities that will contribute to your future career. (more…)

Continue Reading

Success Advice

How to Use Link Building to Get More Traffic to Your Website

A meticulously executed link-building strategy can transform your new website into a digital powerhouse

Published

on

link building strategy

Why do some websites skyrocket to the top of search engine results while others languish in the digital abyss? Does the new site you’ve just created have a chance to get a target audience and organic traffic? (more…)

Continue Reading

Trending