Success Advice
How to Master the Art of Communication
Each of us is 100% unique, even twins or triplets. While their DNA may be remarkably the same, they’re not absolute clones of each other. There will still be a few variables that will make them unique, even if they look remarkably similar. So what about the rest of us? We’re all different, from our DNA to our physical size, skin color, background … everything.
And yet we too often act as though how we see the world is the way everyone does. We use terms we understand, we write as we would want to see it, and we’re often surprised to find out that someone else “misunderstood” us when we thought we were being so clear!
I’m sure most of us can remember at least one time – either in a personal or professional area – when we were misunderstood or we didn’t understand someone else. Did we lay blame on the other person, certain that we couldn’t have made such an error? Did we take it upon ourselves to straighten things out? Did we take the time to learn from it or just move on?
Success wears many hats, and one of them is clear communication – clear to the sender and the receiver. If we can’t be clear, we can get a reputation for being difficult to deal with, and who needs that?
Here are three ways to strengthen your communication skills, which will give you more of the results you want, and help you look and sound like someone others want to be around.
1. Use this version of the KISS acronym
Keep it short and simple. Many of us prefer to use “utilize” rather than “use,” but there’s no need to do that, especially in business writing. We don’t need to be a walking version of a thesaurus. Simple, easily understood language works best in most cases.
2. Be clear about your timeframes
Steer clear of terms like “soon,” “later,” or especially ASAP. That acronym (as soon as possible) has led to many unexpected results. Your thought may be “by tomorrow at 5,” but the other person’s might be “when I get to it.” Without clarity, there could be a tough conversation later about why something was done late or too quickly.
As an example: Recently a group received this message: “If we didn’t already send the new policy out to everyone, we need to do it asap!”
The person in charge of sending stuff out did just that within an hour. But the intent of the note was only to find out if we had already sent the policy out. If we hadn’t, we would then do so with a note explaining why it was being sent out now.
3. Reinforce the wanted behavior
Many of us have heard others (maybe ourselves?) say: Don’t forget to … do whatever. But how many times has the person hearing it promptly done just that? Forgotten to do it? And yet, they were actually doing exactly what they heard, which was the wrong verb. Verbs are powerful words, often indicating action, and our brain responds to them very well, even if incorrectly in some cases.
Years ago, I heard a young woman at a swimming pool do something I thought was remarkable. Her kids, along with several others, were running around as kids do – which is a dangerous thing at a swimming pool – and instead of saying “Kids! Stop running!” she called out, “Kids! Walk slowly, please!”
The result? The kids stopped as though they’d hit a wall. They walked. Of course, being kids, they also finally started running again. And each time, she repeated in a friendly voice, “Kids! Remember to walk!” I was astonished, so I asked her about what she’d said. She told me she was a grade school teacher, and she’d learned over time that telling kids what not to do reinforced them doing just that: what she didn’t want! Ending her request with a verb that was the opposite of what she was asking was doing immense harm. Saying “Don’t run!” actually caused the kids to continue running most of the time.
She learned to focus on the result she wanted – telling them to sit, or read, or line up for recess – whatever she was looking for, and it worked. The other upside to this is that no one felt accused of being about to do the wrong thing. The minute we say “Don’t forget to send out the memo,” our voice may well sound accusatory, especially if this is a typical issue. And even if our voice is steady, it’s entirely possible the listener may think, “What! Does she really need to tell me that? When have I ever forgotten?”
Airline personnel are experts in knowing to never say “Don’t panic!” when something scary happens like suddenly dropping several hundred feet, because it would plant the very seed they do not want. So they focus on the positives, on the needed results, helping the passengers stay calmer than they might otherwise be able to. They use the right language.
“All passengers, please return to your seats. Please buckle your seatbelt and remain seated. Be sure to put on your own mask before helping others.” All positive and constructive language. Of course, the passengers may still be scared, but the language is at least not making that scary experience worse for most. We do what we’re told; we don’t have to even think about it.
Clear communication is both an art and a skill, and over the years, I’ve found that remembering at least these three ideas has allowed me to build stronger and more positive bonds between myself and others.
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How to Choose the Best Affiliate Programs for Your Blog
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers
Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky.
This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for.
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Understanding Affiliate Marketing
Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works.
Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it.
It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.
How to Choose the Right Affiliate Programs for Your Blog
1. Assess Your Niche and Audience
The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:
- Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
- Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.
2. Research Potential Affiliate Programs
Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:
- Affiliate networks like ShareASale, Commission Junction, and ClickBank.
- Direct searches for “[Your Niche] affiliate programs” in search engines.
- Recommendations from other bloggers in your niche.
3. Evaluate the Commission Structure
The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:
- The percentage of commission per sale.
- Whether the program offers a flat rate per action (e.g., per sign-up).
- The cookie duration, which affects how long after a click you can earn commissions on sales.
4. Consider the Program’s Reputation and Sureness
Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:
- Read reviews from other affiliates.
- Check the program’s history and background.
- Look for any complaints or issues reported online.
5. Analyze the Support and Resources Offered
A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.
6. Understand the Terms and Conditions
Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:
- Payment thresholds and methods.
- Any restrictions on how you can promote their products.
- The program’s policy on affiliate marketing on social media platforms.
7. Test the Product or Service
If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.
8. Look for Recurring Commission Opportunities
Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.
Implementing Your Choice
After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:
- Creating valuable content that naturally incorporates affiliate links.
- Disclosing your affiliate affairs transparently to maintain trust with your audience.
- Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.
Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs.
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers.
The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice.
With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.
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