Success Advice
How to Implement an SEO Strategy Into Your Instagram Account
Today we are going to be setting up your Instagram profile for success by implementing social media SEO strategy and tactics. You will need two things to get started today: Your laptop or phone handy with your Instagram account and internet access.
Defining your goals
In order to achieve success, we must define the goals that you are working towards accomplishing. Here are three questions to help you define your objectives for your social media strategy:
- Are you trying to establish a brand? Or are you a brand?
- Are you trying to or do you currently sell products?
- Are you working towards becoming an influencer?
If you are establishing a brand, do you have a link to your website in the bio? Is your Instagram account shoppable if you are selling products? Becoming an influencer? Do you have a blog or a means of capturing leads from your account?
All of these goals have different calls to action. Ponder what your goals are and how your account can serve you better. Action item: Implement one of the following onto your Instagram account that best suits your needs:
- Lead capture form or lead magnet
- Shoppable feed
- Website link
“Nothing BIG will happen in your life, until you build off of the many SMALL things” – John Paul Aguiar
Implementing SEO on your Instagram account
Now that we have clearly defined goals, let’s see how we can incorporate a search engine optimisation strategy into your Instagram account. We will be focusing on your Biography, Username, developing keywords and Handle when implementing a social SEO strategy.
Let’s start within your bio. The biography in your Instagram account is a space where you want to tell your user what to expect when they follow you. Here are a few key points to consider when writing your biography:
1. What is your Instagram account about? Fashion, Marketing, Health or Fitness? Define your niche and stick to it.
2. Establish your authority! Do you have credentials? Perhaps experience? If so, incorporate it into your profile. Give users a reason to increase their trust in your recommendations.
3. Where are you located? This is great to note because other influencers and brands will want to collaborate with other users in the same geographic location. You will also find that when people develop a relationship with your online profile, users will feel more connected if you are in a similar geographic location.
4. How can you be reached? This is really important! I know so many business users that do not have their contact details on Instagram. If you want to make sales or close brand deals you need to provide a way for users to contact you. Either place your email address in the bio or switch to a business profile on IG so that users can contact you with the click of a button.
“Good content always has an objective; it’s created with intent. It therefore carries triggers to action.” – Ann Handley
Refining your Instagram Handle
Does your Instagram handle show who you are and what you are about? For instance, is it Vanessa123487 or is it StylistVanessa? Tell people exactly who you are and what you are about. Give them an immediate reason to follow you.
Social media SEO Tip: Instagram handles are searchable. What does that mean? If a user is looking for a stylist, if you have the keyword stylist in your username your profile will rank in the search engine when the word stylist is entered.
This also applies to your Instagram name. My personal profile name is Aerialist Vanessa. Why? Because I want to come up when people are searching for Aerialists or Aerial arts. Take a moment to think about how can you make your username come up in search rankings. What keywords are your target market using to find information on Instagram?
Notice how health and fitness leader Emily Skye has fit in her username? That is no coincidence! She is using SEO optimisation in her username.
Implementing keywords
Implement keywords into your profile whether it is in your name, profile or user handle. Bonus points if you can incorporate it into all three!
I hope you enjoyed our tips on how to incorporate a search engine optimization strategy into your Instagram account. Which one of the above tips is one that you’re going to start using?
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Success Advice
How to Choose the Best Affiliate Programs for Your Blog
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers
Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky.
This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for.
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Understanding Affiliate Marketing
Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works.
Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it.
It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.
How to Choose the Right Affiliate Programs for Your Blog
1. Assess Your Niche and Audience
The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:
- Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
- Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.
2. Research Potential Affiliate Programs
Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:
- Affiliate networks like ShareASale, Commission Junction, and ClickBank.
- Direct searches for “[Your Niche] affiliate programs” in search engines.
- Recommendations from other bloggers in your niche.
3. Evaluate the Commission Structure
The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:
- The percentage of commission per sale.
- Whether the program offers a flat rate per action (e.g., per sign-up).
- The cookie duration, which affects how long after a click you can earn commissions on sales.
4. Consider the Program’s Reputation and Sureness
Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:
- Read reviews from other affiliates.
- Check the program’s history and background.
- Look for any complaints or issues reported online.
5. Analyze the Support and Resources Offered
A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.
6. Understand the Terms and Conditions
Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:
- Payment thresholds and methods.
- Any restrictions on how you can promote their products.
- The program’s policy on affiliate marketing on social media platforms.
7. Test the Product or Service
If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.
8. Look for Recurring Commission Opportunities
Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.
Implementing Your Choice
After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:
- Creating valuable content that naturally incorporates affiliate links.
- Disclosing your affiliate affairs transparently to maintain trust with your audience.
- Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.
Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs.
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers.
The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice.
With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.
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