With a #1 album, over 200 million Youtube views and netting well over 1.5 million dollars in record sales with no major record label behind him, Mac Miller is definitely ‘somethin else’.
Here are some lessons that every entrepreneur can learn from Mac Miller:
Lessons From Mac Miller
Determine Your Field Of Specialization
There are plenty of activities that Mac Miller was involved in as a high school teenager. However he made a choice to focus all his attention into music, and not just any music. He was certain of his genre, hip hop.
As an entrepreneur you must choose the specific business you want to engage in, depending on your capabilities. After making your decision do not allow yourself to be distracted by what seems like opportunities in other fields. Concentrate on being the best among your competitors.
Pay Attention To The Foundation
The formative stages of any business are crucial as they set the stage for future operations. Mac Miller says of his hip hop foundation; “once I hit 15, I got real serious……hip hop is almost like a job, that’s all I did”. He must have missed out on plenty of activities as a teenage boy, but he understood he had to pay the price.
For your business to take off successfully you must be ready to invest a lot of time and energy. You will have to sacrifice some things, but in the long run it will be well worth the effort.
Make The Clients Your Friends
Mac Miller has managed to turn his fans into friends. He involves them in his music decisions through social media and other avenues.
As an entrepreneur make sure that your clients feel appreciated and valued. Engage with them through email, social media and any other suitable means. Ensure that their views and concerns are taken into account so that your products and services reflect their contribution.
In this age of technology things move pretty fast, Mac Miller learnt not to leave the fans listening to an old track for ages, but to release new tracks whenever he found quality time available to hit the studio and release his records.
Do not keep supplying the same old products and services to the market. Come up with new and improved formulas targeting the evolving needs of your clients.
Mac Miller works with a small team making it possible for decisions to be made faster. This has seen him go ahead of his competitors whose tracks end up leaking to fans before they are released officially due to the lengthy procedures.
Bureaucracies only slow things down, delaying implementation of essential business strategies.
Most entrepreneurs offer attractive sounding packages to clients, only to go back on their word when the client comes on board. Mac Miller promised his fans that if his ‘Blue Slide Park‘ attained 50,000 pre-orders, he would drop the album immediately.
The strategy worked for him, and he released the album just as promised. Clients take note of every small promise, and you will only ignore it at your own peril.
Learn from others
Before starting out on your own you can take time to work with or for others who are established in a similar business. Miller started out as part of the rap group The III Spoken before he broke off to start a solo career.
Working with others gives you a chance to learn the ropes of the business.
Have a Mentor
A mentor most likely doubles up as a friend who will offer advice on matters of business and beyond.
Mac Miller has received valuable guidance from Atlantic Records artist Wiz Khalifa. Find your mentor and make history together!
Mac Miller released a track about the famous Donald Trump which was an instant hit attracting millions of views. Donald Trump himself spoke highly of Mac Miller further boosting his popularity on and offline.
Such creative strategies are essential in business.
Miller has several critics, but he has learnt to take constructive criticism and ignore the negative ones.
There are always going to be haters, aslong as you carry good morals and deliver with good ethics the rest is just jealousy coming from the other side of the table.
Checkout this Forbes interview with Mac Miller and get Familiar with this Young Musical Millionaire!
Mac Miller Interview With Forbes