5 Steps To Building A Strong Personal Brand

5 Steps To Building A Strong Personal Brand

by -
5 Steps To Building A Strong Personal Brand
Image Credit | businesstravel

Whether you’re an entrepreneur running a business or a career focused professional, building a strong personal brand is essential for earning respect in your field and achieving success.

Your personal brand is your reputation, it’s how others perceive you, it’s how you market yourself and deliver a unique promise of value. As Amazon founder Jeff Bezos says, “Your brand is what people say about you when you’re not in the room”

If you look at some of the most successful people in the eye of the media today – from Arnold Schwarzenegger and Taylor Swift to Richardson Branson, they’ve all developed solid personal brands that are both authoritative and likeable. 

Here are 5 steps to build a strong personal brand:

1. Connect with influencers

Having your name associated with successful peers is a guaranteed way to raise your profile and give your personal brand a huge boost. Make a list of the biggest influencers in your industry and build strong relationships with them over time.

You can start off by simply commenting on their blog posts or social media updates, then as you build their trust you can offer to help with their new project or invite them to an industry event. Once your name Is frequently being mentioned amongst industry influencers, then you too will be perceived as an influencer.

 

2. Let your personality shine

People are drawn towards others who are interesting and fun to be around so avoid being dull in your professional life. Whether you’re speaking to a client on the phone or sending an email to a supplier, try to breathe some life into your interactions so that people remember you with a smile. Don’t be afraid to be different – it’s better to be a little different than to be the boring person that nobody remembers.

“Follow your inner moonlight; don’t hide the madness.” – Allen Ginsberg 

3. Get recommended

Few things strengthen your personal brand more than public praise from other people, especially if those praising you are well known. If you’re a business owner, you should be asking your most reputable clients to publicly recommend you on social media as well as your own site.

If you are career focused, then you should be asking your most senior colleagues and ex-colleagues to recommend you on LinkedIn to prove the value you have provided.

 

Branding
 

4. Create valuable content

In order to establish yourself as a thought leader in your industry, it’s essential that you demonstrate your expertise through providing useful informative content on the web. Whether you create detailed how-to-videos or write data driven industry reports, make sure you create something that will help your clients and boost your reputation at the same time.

Once you provide value to somebody upfront without asking for anything in return, you build trust and make it easier for them to begin a working relationship with you.

 

5. Take on public speaking engagements

Public speaking is a proven tool for boosting your reputation and positioning yourself as an authority on a particular subject. Public speaking is a difficult skill to master so start with small groups of colleagues or clients before pitching yourself to speak at conferences and events.

Only speak about the subjects you are most knowledgeable and passionate about to ensure you can speak confidently and deliver engaging sessions.

“The success of your presentation will be judged not by the knowledge you sent but by what the listener receives.” – Lilly Walters

If you’re looking to achieve success via a strong personal brand, then keep working hard to prove yourself as an expert in your field and build trust in your market.

What steps can you take to create your own successful personal brand? Please leave your thoughts in the comment section below!
Andrew Fennell is the founder and Director of London based CV writing and career development firm StandOut CV. Andrew is also a regular contributor to the Guardian Careers sections and speaks about career development at Companies and Universities across the UK.

14 COMMENTS

  1. Thanks Andrew. Personal lifestyle and business life are 2 aspects that needed to be mash together. Balancing this could prove a task as maximum concentration is needed,even sometimes,reflective meditation is require to bring out the best of trait. But altogether,I really find this article very helpful as it gave the stepping blocks of ideas on which to climb higher in achieving a goal. So insightful. I will make use of it. Thanks.

  2. Wonderfully written Andrew…Brand is such a vital component of building a successful venture, many times as innovator or creator of new ideas we overlook the brand per se and get bogged down in the nitty-gritty of the product and its functioning, these all matters but it is brand that counts in the big picture. The identity and the trust that comes with brand is what sets the product or service apart in the market…

    Yes, it so much about creating valuable content and being able to articulate and speak out loud in the gathering and being able to garner the confidence that makes a huge difference…

  3. Marketing and branding is very important in building s successful business and making money. Becoming a household name is one the toughest things to achieve but these steps can help you achieve just that. Connecting with influencers is important. Learn from them and find a way help them as they will offer you help as well. Successful people want others to be successful as well.

  4. Terrific article. I’ve worked very hard over the past 6 years to build my brand. His hard it is!

    Congrats to Tim for joining Toastmasters. I’ve been a member for 15 years and have found it to be an invaluable organization.

  5. Andrew thank you for this post. While I already do some of these five points, there are still afew that I don’t do and your article is a good reminder for me to make it my new years resolution. One that I currently don;t do is public speaking although i have signed up to Toastmasters to build some skill. I have heard Lewis Howles speak of Toastmasters a few times so I figured it must be worth a try.

    I hope to read more of your work and thanks again!!!

  6. Great Post #1 is the most important in my opinion. If you produce great content it will be seen eventually but if you connect with influencers in your space that can speed up the process.

    You can’t be scared or to cocky to interact with other thought leaders in your space.

Leave a Reply