3 Ways You Can Make Your Competition Work For You

3 Ways You Can Make Your Competition Work For You

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3 Ways You Can Make Your Competition Work For You
Image Credit |micromentor

In business, it is widely believed that your competitors are to be treated as the enemy. This may be the case for veteran players, battling for dominance in their marketplace, but what are the rules for those just getting their start?

As a newbie in any field, it may not be advantageous to your progress or reputation, to try and go after the top dog. A yellow belt in karate wouldn’t have much luck defeating a black belt in a sparring match, or get very far by taking them on every day. However, that same yellow belt could learn to defeat other yellow belts, increasing themselves in rank, if he chose instead to learn from the black belt.

What is true in martial arts is also the same in business. As a newbie, treating your competition as mentors, can accelerate your growth and success exponentially, and even generate income at the same time. Some of the most enlightening experiences of my lifetime, have been from working for those who were positioned where I had aspired to be. I like to call it, paid training, and you can’t beat that.

Here are 3 reasons why beginners should work with, instead of against, their competitors:


The reason why is because who they are. Your competitors. What qualifies another as a competitor? The fact that you consider them a challenge to your success and/or business, demonstrates their ability and skill to drive revenue away from you. Otherwise you wouldn’t consider them as competition.

When starting out, recognizing those who have already done it, and are doing it well, is the first step to mastering success. The big competitors have already put in the time, money and effort to get where they are today. Your ability to recognize that and learn from their past mistakes can save you from the wasted time, money and humiliation they once suffered.

When setting your course for success, wouldn’t it make sense to learn from someone who has already made the trip, and charted the map? Accept their guidance. They have uncovered lessons that can save you from making the mistakes that could halt or hinder your success

“You must learn the mistakes of others. You can’t possibly live long enough to make them all yourself” – Sam Levenson

2. Leverage

The word leverage is derived from the word levier, which means to lift or to advance; to give a minimum input that attains maximum results. It is the ability to gain more with less resources, and it can be used to accelerate your success as well. Imagine trying to remove a flat tire without a tire rod.

The experience would be strenuous, if not grueling. This scenario is not far off from the true difficulty you will face if you are unable to learn how to use competitor leverage to your advantage. Using your competitors prestige and experience alongside your vision and sweat equity, can push your dreams into reality. This is probably one of the most surefire ways to 10X your results in any field.


3. Reciprocity

In any line of work, you should always do and give more than what is expected. This is especially true when developing relationships with those in your marketplace. While you would obviously refrain from giving away or up anything that could be leveraged against you, contributing time and effort to others’ needs, opens you to reciprocation.

Doing big favors for big players can open you up to huge opportunities in the future. And while the main focus here has been on big competitors, the same courtesy should be given to those who are just starting out as well. Helping others will open you up to future partnerships and business relations with those who could one day too make it in your marketplace.

“The truly gifted negotiator, then, is one whose initial position is exaggerated enough to allow for a series of concessions that will yield a desirable final offer from the opponent.” – Robert B. Cialdini

When starting out, you need to be smart about what actions you take. Will you take the difficult path and fight the tide? Or will you learn to swim with the current and use it to take you to your goals?

How will you make your competitors work for you? Please leave your thoughts in the comment section below!
Robert Glover is a real estate investor, coach and entrepreneur. He has trained and lead dozens of sales teams across the American East Coast, helping others achieve their goals and dreams.


  1. This article is spot on. I found volunteering for functions that has the whose who in my industry has always lead to great networking and relationship building opportunities that has proven mutually beneficial. It has allowed me to go places that otherwise would have been inaccessible.

  2. Hey Robert,

    Fantastic article. This shed light on many areas for me, thank you.

    One question;
    What if your new venture is something unique, something not yet focused on by others? What do you do when others with more capital realize its potential and then decides to become your competition?

  3. Great article! I truly believe that team work makes the dream work. Adding people to your team who will add value is a wise career move. It’s important to use your perceived competition as inspiration and motivation to get you where you need to go. Thanks for sharing, Robert!

  4. Hi Robert!

    Thanks for sharing this. I think in many fields, it’s the people at the top who will help to pull you up to their level. I know it to be especially true when it comes to my field (blogging). A single guest post on an popular blog can give one an instant boost.

    Great article!


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