News
Coconut Water – The Multi Million Dollar Beverage For Investors
By now, you’ve probably noticed that Vita Coco, Zico and O.N.E. are on the shelves of grocery and health food stores across the U.S. Coconut water has taken on the status of a “super-hydrating” miracle drink, and the major brands have celebrities like Rihanna, Katy Perry and Madonna promoting coconut water.
In only 5 years this beverage has turned into a Multi Million Dollar product for its producers, lets take a look into the coconut water trend, as popularity grows this here may be a beverage to invest in.
For thousands of years, farmers, hunters, warriors and general laborers of the tropics have known of the coconut’s hydration abilities:
Coconut juice contains the electrolytes — potassium, magnesium, sodium, calcium, and phosphorous — needed for proper hydration.
The juice has also been used for medical purposes: doctors in the tropics used coconut water as IV fluid when saline wasn’t available.
A few centuries later, Vita Coco’s founders got the idea for coconut water after meeting two Brazilian women in a Manhattan bar
Vita Coco founders Ira Liran and Michael Kirban asked the women what they missed about home, the Brazilians replied “coconut water.”
That was in February 2003. When Kirban went to visit his now-wife in Brazil a few months later, he did some research on coconut water.
Vita Coco officially launched in 2004 and is one of the most dominant market players, with products in 17,000 stores nationally.
Vita Coco chose New York’s immigrant-heavy population as the drink’s entry point
Liran and Kirban visited Brazil several times to map out their strategy to bring Vita Coco to New York.
They also capitalized on the growing interest in “functional beverages” — drinks that do something positive for you.
Zico, and later O.N.E., emerged as the two biggest competitors to Vita Coco, and now all three help each other while they jockey for market share
The three brands have all created a demand for coconut water.
O.N.E. founder Rodrigo Velso grew up drinking coconut water in Brazil and launched his product via Whole Foods in 2006. Zico founder Mark Rampolla got hooked on coconut juice while serving in the Peace Corps in Central America. He brought his product to market in 2004.
And the trend is still catching on: Naked came out with its own version of coconut water in 2010.
Coconut water makers say it’s better for you than energy drinks
This makes coconut water a “more natural” alternative to sports drinks, energy drinks, and sodas.
Another key selling point for the product is that it keeps you young
Coconut water is expensive: it’s $2 per bottle. Manufacturers justify the cost by claiming that the electrolytes and vitamins found in coconut water improve circulation, slow the ageing process, fight viruses, boost immunity and reduce the risk of stroke, heart disease and cancer.
It only took five years for coconut water to establish itself as a multi-million-dollar industry
A Merill Lynch analysis in 2009 showed that coconut water went from virtually zero sales in 2004 to $30 to $35 million annually in five years.
The coconut water trend is part of a broader movement toward “naturally healthy” products — which is why Pepsi and Coca Cola bought stakes in O.N.E. and Zico
In 2010, PepsiCo bought out a majority stake in O.N.E., the Brazilian-based company, while Coca-Cola took a stake in Zico, based in California. These investments will helped coconut water move from warehouse distribution to direct store delivery, a huge step in becoming a major player in the U.S. beverage market.
Celebrities like Rihanna have promoted or invested in the major coconut water brands
The list of celebrity spokesmen, investors or simply public drinkers is a long one: Madonna, Matthew McConaughey, and Demi Moore are Vita Coco investors, Rihanna is a Vita Coco spokesperson, Molly Sims works for Zico and celebrities like Kim Kardashian, Anne Hathaway, Nicole Scherzinger, Nick Cannon and Brooke Shields have all been seen with a coconut water drink around town.
Although recently, fitness experts have started backing away from the product
Despite its popularity, fitness experts and enthusiasts are realizing that the most important element in a sports drink — protein — is noticeably absent from coconut water, which only has a couple grams per serving when 15 to 17 grams would be optimal. A sufficient amount of sodium is also lacking.
In fact, Vita Coco and O.N.E. are now under fire for lying about the nutritional value of their product
According to Thomson Reuters:
“The lawsuits, brought by Kevin Shenkman on behalf of coconut water consumers, were spurred by a new study by ConsumerLab.com that tested the contents of three brands of coconut water: Vita Coco, O.N.E. and Zico. Only one of the drinks, Zico, delivered on its nutritional claims in the study. The other two had “far fewer” electrolytes than claimed, according to the report issued last week, with considerably less sodium and magnesium than the amounts listed on their nutrition labels.”
While coconut water may not be a miracle drink, it still fills grocery shelves nationwide
But with continued aggressive branding and investment by big-name companies, expect coconut water to gain global market share in the coming years.
Article By: Eric Goldschein and Aimee Groth
News
The Top 21 Richest Celebrity Couples In The World
This years list of the worlds richest celebrity couples is pretty impressive. With a collective net worth of $4.1 Billion between these 21 cashed up couples there is more than enough money for them to buy a few Ambani skyscraper homes and all move in together. (more…)
News
Think & Grow Rich: The Legacy Film
We have some incredible news for you. For the first time in history, the Napoleon Hill Foundation has granted exclusive rights to Think Rich Films to transform the book, Think and Grow Rich, into a motion picture film, one that will impact another 100 million lives worldwide.
I am excited to announce that I will be featuring in this film alongside Bob Proctor, Lewis Howes, Rob Dyrdek, Barbara Corcoran, Grant Cardone, Darren Hardy, John Lee Dumas and many more incredible thought leaders.
Here’s the new teaser trailer for the film:
As true fans of Think and Grow Rich, we worked for over 3 years, pouring our hearts and souls into creating a film that is a pure representation of the Legacy of this life changing literary masterpiece.
Our guiding light along the way was to remain true to the content and in doing so spark the flame that will ignite a global movement with a powerful message.
The message is that anyone can succeed irrespective of their circumstances. Human potential is not predicated by age, race, gender, education, finance or any other perceived disadvantages.
Join us in Los Angeles on October 14, 2017 for the historical World Premier of Think and Grow Rich: The Legacy a film based on Napoleon Hill’s best selling book, Think and Grow Rich.
Join Us For The Premiere
Saturday October 14, 2017 at Regal L.A. LIVE: A Barco Innovation Center
Location: 1000 W Olympic Blvd, Los Angeles CA 90015
Red Carpet: 5:30pm – 6:00pm
Film Kick Off with Producers & Director: 6:20pm – 6:30pm
Film Showing: 6:30pm – 8:00pm
Q & A with Cast: 8:00pm – 8:30pm
PLUS… a panel discussion with the cast hosted by Gerard Adams
Attire: Formal/Semi Formal
VIP Private After Party Katsuya at L.A. LIVE: 9:00pm to Midnight
This exclusive VIP event following the Premiere will be private to cast members, producers, director and key individuals who made this film possible.
Hors d’oeuvres & Beverages will be provided and hosted by Katsuya.
Click the button above and scroll to the bottom of the next page to get your General or VIP tickets
The heartbeat of Think and Grow Rich: The Legacy
A glimpse of what you will see..
A glimpse of what you will see.. “Faith is going to give you the ability to continue through the highs and lows…” – Rob Dyrdek
“I remember being 24, new in business and being stopped dead reading the book…” – Barbara Corcoran
“Follow your dreams! Whether you achieve them or not is irrelevant…” – Lewis Howes
Click the button above and scroll to the bottom of the next page to get your General or VIP tickets
News
The Top 10 Highest Paid Music Artists In The World
Forbes has just put out the list for highest paid musicians for 2015.
These music artists have created some very catchy yet inspiring songs this year. Music is the one thing that creates an “escape” for most people. It can inspire you, make you happy, pick you up when you’re down, etc. (more…)
News
The Top 50 Highest Paid Celebrities of 2015
Forbes ranked the most successful celebrities of 2015! The list is quite stunning!
From movie actors and actresses to pro athletes, this list has definitely brought together some of the most inspirational people in the entertainment world today. (more…)
-
Success Advice4 weeks ago
Mindful Productivity: How Top Achievers Combine Focus and Balance
-
Success Advice3 weeks ago
Here’s Why Your Digital Marketing Efforts Fail and What to Do About It
-
Success Advice4 weeks ago
Why Diversifying Your Portfolio Can Make You More Money and How to Do It
-
Success Advice4 weeks ago
8 Quick Strategies to Boost Your Email Survey Response Rates
-
Life3 weeks ago
The Happiness Model That’ll Change Any Entrepreneurs Life
-
Success Advice3 weeks ago
Simple Secrets to Building a Profit Pumping Freelance Business
-
Entrepreneurs3 weeks ago
Why Your Business Can’t Afford to Ignore Mapping Software
-
Entrepreneurs2 weeks ago
5 Levels of Brand Visibility and How to Go to the Next Level in 2024
2 Comments