What Every Wannabe Entrepreneur And Influencer Forgets – It’s Not About You

What Every Wannabe Entrepreneur And Influencer Forgets – It’s Not About You

by -
Wannabe Entrepreneurs It's Not About You
Image Credit: Armánd Johnson

This is a message that you must listen to if you ever want to be a successful entrepreneur or influencer. It’s the only real secret that you need to strictly abide by at all times. IT’S NOT ABOUT YOU!!!!

If you fail to understand this one concept, then I promise you that you will never be anyone of influence or make any real money in business. So many people forget this one idea even though, in my humble opinion, it’s dead obvious and communicated frequently.

Have you ever been to an event and you meet someone for the first time who just talks about them self? Does it make you want to run in the opposite direction? Of course it does, and that’s why this lesson I am going to drill into your head today is so important.

Every influencer I have met through Addicted2Success, and every successful Silicon Valley Entrepreneur I have met through my day job, have all understood this concept, and they swear by it. You will fail no matter what if you don’t take the time to practice what I am going to talk about.

These seven rules below are how you make sure that what you do is about those you serve and not you:


Rule 1 – Building a personal brand is BS

The catch phrase that has existed since social media was invented and that is told to everyone is build your personal brand. Building a personal brand is total BS!

By building a personal brand, you are tell everyone online that what you do is all about you. Building a personal brand usually means posting content that always talks about yourself or has some stupid selfie of you doing something that doesn’t add any value to anyone’s life.

The way you build a personal brand is by not building your brand. Sounds confusing doesn’t it? It supposed to be because the only time you will build any brand is when you add value to people – end of story.

People that talk about themselves constantly on social media make me vomit, and I know you probably have the same feeling so don’t be like these fools! Find something you care about and share it with the world to help others. If you do this enough then maybe, just maybe, you might build a brand.


Rule 2 – Don’t have a big head

As you add values to other people’s lives, make sure you don’t do so with a big head or communicate in a way that makes you sound like you are better than everyone else. You’re not and neither am I. We are all global citizens of this world searching for our purpose so we can be fulfilled – that’s why we exist.

Sure, tell people when you have success in your life, talk about the things you do and what you’re good at, just don’t do it in a way that comes across as cocky. As an entrepreneur, you will never create a game-changing business by yourself; you must attract others to your mission.

No one will join your mission if you have a big fat head full of hot air and a disgusting sense of arrogance about you. What will build a monster business for you is the ability to inspire people in a way that makes them want to join your vision. This one tip can allow you to start the next UBER!


Rule 3 – Influence takes time

I meet lots of people at various events that I attend who try something for three months and then say no one is listening. We live in a busy world with loads of distractions and statistically it now takes someone sixteen interactions with a product before they respond.

Influence on social media or as an entrepreneur takes time. By time, I mean at least one year, and for the successful entrepreneurs I know, typically five years. So sit back, relax, take a chill pill, and make sure whatever it is you are doing is something you love otherwise you will never be able to have the patience it takes to succeed.


Rule 4 – Don’t establish a community only to help yourself

Someone said to me the other day, “Tim I’ve had this community for a while, and it’s not making me any money.” My response was “that’s because the community is not there to make you money it’s there to get something from you.”

What I meant when I said this is that you only get what you want when you give your community what they want. If you create a community just for the selfish purpose of making money, then you will be forgotten about quicker than last weeks mainstream TV news.


Rule 5 – A community is not there to flog stuff too

Directly related to my previous point, a community doesn’t exist just to be bombarded and flogged useless products that don’t serve them or that they never asked for. Instead, find stuff that has worked for you, and ask your community what problems they are having and how you can help.

“When every message you say to a group of people is proudly brought to you by some ridiculous product it get’s really painful really quickly”

If you are going to offer products and services, then give plenty of value first, and present what you can offer in a non-spammy way and don’t over do it bud!


Rule 6 – Be 100% transparent and share everything you know

Not only is what you do not about you but if you are going to lead a group of people as an influencer or an entrepreneur then make sure you are 100% transparent. If you want to supercharge your results even quicker then share everything you know.

A great example is Nathan Chan who is the creator of Foundr magazine. I saw him speak a few weeks ago, and the guy shared everything. He went into his financial affairs, shared legal issues he had, and even told us his social media strategy for a product he hasn’t even launched.

He had instant credibility in a room full of people who mostly didn’t know him, and it was damn infectious to see a guy just go all out and not hold anything back. The traits that Nathan displayed are the true essence of not being all about yourself.


Rule 7 – Don’t use someone else’s community and then screw them

The rules of a community
Image Credit: getty

Last rule of not being all about yourself is don’t help someone build their community and then screw them over and steal what you helped them create. When you help build someone else’s community you are doing so as a privilege.

You are doing so not because it’s all about you but because you believe in what the community stands for. What you get in return (although it’s not about you) is credibility that you didn’t have before, free education, and access to network with people.

By stealing something from someone else’s community, you are making things all about you and people will never transfer over to your own community if they know you stole something to get there – the truth about dishonest people travels faster than a shooting star.

Did any of these rules resonate with you? Let me know in the comments section below or on my website timdenning.net and my Facebook.
Tim Denning is a former entrepreneur turned intrapreneur, working daily with fast-moving tech companies. He is passionate about what makes startups successful and is a thought leader/ game changer via the use of social media. Tim uses personal development and success as a platform for greatness. You can connect with Tim through his website www.timdenning.net or through his Facebook and Twitter.


  1. While I agree with this topic and the main idea, I want to share my thoughts regarding personal brand. I actually see nothing wrong when provided content is about author’s persona, I can see lots of youtube channels filled with videos like how I spend my day, what I eat/wear, where to buy this or that etc, and those channels gots million of views and subscribers. The same goes with facebook or instagram accounts, where yes, you can mostly see the pathetic selfies, yet people loves them so much they can spend hours of their lives there. Social media now more popular than tv series, and many people treat new video like some new episode of their favourite show. However, there’s one little thing I would like to mention – before you goes all over yourslef, you have to do something for others first.

    I actually would really enjoy to see some kind of vlog about your daily life, your travel site or just something you may want to share, but this is because I feel connection to the ideas you share with us, and attachment to everything you do. I trust you and most likely will listen/watch any of your content, knowing the value you will add to my life.

    But you need to build that base before you go into something personal, I agree.

    Just a quick definition of what I learned from this article:

    Rule # 3 Simply magical and very important to understand. I’ve seen a picture of two men, mining to the gold. One stopped just inches away and turned back, the other one kept going patiently because he believed, loved and enjoyed what he was doing, and, as a result, huge reward at the end. Patience is a virtue and with all of the abundance of resources we have today it surely will take some time for others to notice you.

    Rule #6 Strong people don’t get other’s down.. They lift them Up. A simple message taken from your paragraph. And yes, I am a big fan of Foundr mag instagram. They provide valuable stuff there every single day, it’s amazing.

    Thank you for quality material once again, my friend, and I have finally found the time to express myself here 🙂 Much love and appreciation, stay well and healthy!

    • Toño thanks for your clarification around personal brand. The article mostly talks about personal brand being BS because it’s generally not done in the manner you described. If someone is giving heaps of value first and then they occasionally promote their own personal brand then that’s okay. The majority of personal brand approaches involves a rather selfish angle which i don’t this is valuable and it usually doesn’t work.

      Your comments about vlog’s has actually got me thinking…lol. I do post a few videos under the Addicted2Success Youtube channel including some interviews so check them out.

      Glad you love Foundr mag too it’s a great resource and their picture quotes are some of the best I have seen. Speak soon Toño.

  2. This article was so timely and perfect, Tim. Thank you. What’s crazy is that I happened to sign up for Nathan Chan’s social media strategy product, haha. This article immediately cemented his credibility level.

    • Cary that’s awesome that you signed up for Nathan Chan’s Foundr course and then randomly read my article with his name mentioned in it. Glad you liked the article and thanks for reading.

  3. Hi Tim, Great article. I really like your point about personal branding is BS. I had never thought about that before but after reading your view I felt like you were dead on.

    Also Rule #6 about transparency is huge and also very difficult for people. You have to get past feeling vulnerable. Jack Stack wrote and awesome book about 20 years ago called The Great Game Of Business and he demonstrated the power of complete transparency in building a business.

    Great article and great rules. Thanks for sharing.

    • Cheers Rob. Personal branding is BS and I am glad you see the light. Having studied many successful businesses I agree with you that transparency is like the secret ingredient. I will make sure I suss out Jack’s book and thanks for the recommendation.

Leave a Reply