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How To Track Down A Celebrity Entrepreneur – A Lesson In Persistence

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This post is a story about how I tried to contact one man for over a year and finally got through. He’s a man who has had a lot of success in the Silicon Valley tech world and is know to many as “Richard Branson’s Entrepreneur Gatekeeper.” For the record, I did not want to talk with him to get anywhere near Richard.

There are times in your life where you feel compelled to pursue something and stop at nothing, and you don’t even know why. This was one of those moments for me. Connecting with this celebrity entrepreneur seemed like my destiny, and I became convinced it was my fate.

Members of my inner business network told me that I had to talk with this person. The more elusive he became, the more intrigued I started to become. Maybe I was naïve to want to talk with someone who was so influential in the world. I mean, what does little old me from Melbourne Australia really have to offer? As it turns out, I had quite a bit to offer – never underestimate your value.

Thinking back, this moment of connecting with this celebrity entrepreneur felt a lot like déjà vu. It started to remind me of the time when I first met with Joel Brown all those years back. I felt it was my mission to connect with Joel, and like this latest experience, I wasn’t exactly sure why.

We all have an innate intuition and what has helped me be successful is to follow this intuition even when it may seem like there is no reason too. What you’re about to read below is how one year worth of persistence finally got me to the illusive man I desperately wanted to talk with. Along the journey, many of my contacts told me that this man was impossible to track down, and so I just kept changing my approach.

Below are the 4 tools I used to track down this celebrity entrepreneur:

 

1. A compelling reason to connect

Trying to contact someone who is highly influential can be hard work so you have to set yourself up for success. The first thing I recommend doing is coming up with a compelling reason why this person should connect with you and have a conversation.

You have to put yourself in their headspace and try to imagine what a day in their life must be like. You need to spend time researching the person to understand what is important to them. Social media is one of the best ways to conduct your research because you can often see a glimpse of their personal life.

Once you have written down your compelling reason, add a sentence about the action that you want the person to take. In my example, I discovered that sport was a key part of this person’s life and that it was this network that might be able to introduce me to him. I also learned that the compelling reason I had come up with was directly aligned to what this person was dedicated to doing every day.

 

2. Try different channels

Contacting people these days is more complicated than before in some ways. In times gone by, you used to just have email or phone, and that was it. Now, you have email, phone, Facebook, Twitter, their website, work email, personal email, etc.

The trick is to understand what method of communication the person you want to contact prefers. Often with social media, you can quickly work out if the person runs their own account, and how many times a day they post. The more the person posts on one channel, the more likely they are to respond.

One tip I’ve been taught is to tag the person you want to contact a few times in your social media posts which could be relevant or even about them. Back to my example, I tried the work email first with a very compelling and eye-catching message which didn’t get me a response.

I then tried making a comment on one of this person’s posts on Facebook with a question – still nothing. At this point, the only thing I could do was get an introduction because a direct reach out was not working.

 

3. Sell yourself to the gatekeeper

When you have to get an introduction to someone who is highly influential you have to tread carefully. Often the mutual connections you have in common with someone may be reluctant to introduce you out of fear that you will mess up or make them look stupid.

Using tools like LinkedIn, I discovered that I had sixty-three connections in common with the person I wanted to talk with. Over a long period of time, I contacted different connections asking for them to introduce me.

I made sure that I clearly articulated why I wanted to talk with this person and did my best to make the person introducing me look like a hero because of the compelling reason I had come up, which was genuine at the same time.

Eventually, I found someone who was quite unsuspecting, who had a direct way to the person. They asked to verify my reason for talking with this man and once I told them, they emailed me back and said that they thought the reason was perfectly aligned with this celebrity entrepreneur’s vision.

At this point, I thought I was in because the lady offered to email introduce me to the person’s private email address. I thought that having the personal email was my way in. What I have learned is even once you get the personal email address, you should ask, “What’s the best channel to communicate with them going forward?”

In the case of this person, I was told that Facebook Messenger was the way she got in contact with this person, and she told me that email wasn’t the best way.

 

4. Persistence wins the struggle

Trying to connect with a celebrity entrepreneur is difficult at the best of times because everyone wants to pitch their business idea to them. What I have highlighted above took a long time to play out and even once I got the email introduction to their personal email, I still got no response.

See, I had tried all the ways I knew to contact them but what I have learned is that often you can be just 2mm away from success. Even though I had tried contacting the person on Facebook, I never sent them a message via Facebook messenger.

Now that I had an introduction to the person’s email from someone they trusted, I then went in for the kill and messaged the person via Facebook. Lucky for me, out of sheer luck, they had accepted my friend request months back.

Within a few minutes, I had a response and a way to communicate with them. Without persistence, you will never connect with influential individuals or get the top-notch advice that many never get to hear. You have to not take no for an answer and keep changing your approach.

 

***Final Thought***

Your network is critical for anything you want to achieve and no matter what your idea of success is, you will need help from other people. The best way to learn any skill is not through just reading books and watching videos online, it’s through having real conversations with people that have succeeded.

What can happen, after a story like what I have described for you above, is that when you connect with a highly influential person, if they like you, you may just become part of their network and even go on to do business with them.

Keep your mind open, believe that everything happens for a reason, and go out there and have a go no matter what the result is. Don’t let anyone tell you that you can’t do something because you can.

Who have you been lucky enough to connect with? What was your strategy? I’d love to know the answer in the comments section below or on my website timdenning.net and my Facebook.
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Entrepreneurs

How Entrepreneurs Are Harnessing LLCs to Launch Successful Startups

LLCs have unique advantages for starting up and growing a successful business

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why you should set up an LLC

In my entrepreneurial journey, I’ve learned that LLCs have unique advantages for starting up and growing a successful business. But, before delving into the advantages, it’s essential to grasp the fundamentals of what an LLC is and how it operates. 

What is an LLC?

An LLC is a hybrid business entity that combines the liability protection of a corporation with the pass-through taxation of a partnership or sole proprietorship. This unique blend provides entrepreneurs with the best of both worlds: personal asset protection and simplified taxation.

One of the most significant advantages of an LLC is its limited liability feature. This means that as the owner, my personal assets are shielded from any liabilities or debts incurred by the business.

In the event of lawsuits or financial obligations, only the assets of the LLC are at risk, offering me peace of mind and protecting my personal wealth.

Advantages of Forming an LLC

Flexibility in Management and Structure

Another aspect of the LLC that appealed to me was its flexibility in management and structure. Unlike corporations, which have rigid hierarchies and formalities, LLCs allow for a more relaxed approach to governance. As the founder, I have the freedom to structure the company in a way that suits the needs and goals of my startup.

For instance, LLCs can choose to be managed by their members (owners) or appoint a manager to oversee operations. This flexibility enables me to maintain full control of the business or delegate management responsibilities to trusted individuals while retaining ownership.

Additionally, LLCs are not bound by strict meeting requirements or extensive record-keeping obligations, reducing administrative burdens and allowing me to focus on building and growing the business.

Pass-Through Taxation and Financial Efficiency

One of the most attractive features of an LLC, particularly for startups, is its pass-through taxation. Unlike corporations, which are subject to double taxation (taxation at both the corporate and individual levels), LLCs pass profits and losses directly to their members’ personal tax returns.

This tax efficiency not only simplifies the filing process but also allows for greater flexibility in managing cash flow and reinvesting profits back into the business. As an entrepreneur, minimizing tax liabilities and maximizing financial efficiency are critical components of long-term success, and the pass-through taxation feature of an LLC aligns perfectly with these objectives.

Enhanced Credibility and Professionalism

Establishing an LLC can also enhance the credibility and professionalism of a startup. Unlike sole proprietorships or general partnerships, which may be perceived as informal or less legitimate, an LLC provides a formal business structure that instills confidence in customers, investors, and partners.

By operating under the umbrella of an LLC, I can present my startup as a reputable and established entity, which can open doors to opportunities such as securing financing, attracting top talent, and forging strategic partnerships.

This enhanced credibility can be a significant advantage, particularly in competitive industries or when seeking to differentiate my startup in the market.

Protection of Intellectual Property and Brand Assets

For startups built around innovative ideas or unique intellectual property, protecting these assets is paramount. An LLC offers an additional layer of protection for intellectual property and brand assets, safeguarding them from infringement or unauthorized use.

By registering trademarks, copyrights, or patents under the name of the LLC, I can establish legal ownership and enforce my rights more effectively in the event of disputes or infringement claims. This protection not only preserves the value of my intellectual property but also enhances the overall stability and longevity of the startup.

Steps to Form an LLC

Let us now look at the general steps to form an LLC for your business:

Step 1: Choose a Name for Your LLC

Selecting a unique and distinguishable name is the first step in forming an LLC. Ensure that the name you choose complies with the rules set by your state’s LLC division. Typically, the name must end with “Limited Liability Company,” “LLC,” or an abbreviation of these terms.

Additionally, the name should not infringe on the trademarks of existing businesses.

Step 2: Designate a Registered Agent

A registered agent is an individual or entity appointed to receive legal documents, such as lawsuits or subpoenas, on behalf of the LLC. The registered agent must have a physical address within the state where the LLC is formed.

For instance, if you are forming an LLC in Texas, ensure that your registered agent has a physical address in Texas.

This role is crucial for ensuring that the LLC remains compliant with legal requirements and maintains good standing.

Step 3: File Articles of Organization

The Articles of Organization, also known as a Certificate of Formation or Certificate of Organization in some states, is a document that formally establishes the LLC. You’ll need to submit this document to the appropriate state agency, usually the Secretary of State or Division of Corporations.

The articles typically include basic information such as the LLC’s name, address, registered agent details, and the purpose of the business.

Step 4: Create an Operating Agreement

While not always a legal requirement, drafting an operating agreement is highly recommended for LLCs. This document outlines the ownership structure, management roles, voting rights, profit-sharing arrangements, and other important aspects of the LLC’s operations.

Even if you’re the sole owner of the LLC, having an operating agreement in place can help clarify expectations and prevent disputes in the future.

Step 5: Obtain an Employer Identification Number (EIN)

An Employer Identification Number (EIN), also known as a Federal Tax Identification Number, is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to identify your LLC for tax purposes.

Even if your LLC doesn’t have employees, obtaining an EIN is necessary for opening a business bank account, filing taxes, and conducting other financial transactions.

Step 6: Obtain Necessary Permits and Licenses

Depending on the nature of your business and its location, you may need to obtain various permits, licenses, or certifications to operate legally. These requirements can vary widely from one industry and jurisdiction to another. Common examples include business licenses, zoning permits, health permits, and professional licenses.

In my entrepreneurial journey, the decision to establish my startups as LLCs has been instrumental in mitigating risks, optimizing financial performance, and positioning my ventures for long-term success.

By harnessing the advantages of the LLC structure, I’ve been able to navigate the complexities of entrepreneurship with confidence and resilience, laying the groundwork for a bright and prosperous future.

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Entrepreneurs

Build a Strong IT Team with These Smart Hiring Tips

Without dedicated IT staff, your company may not be able to function as efficiently or effectively

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Hiring tips for tech industry

The role of IT staff in your company is not only essential but also ever-evolving. As your business grows, so does the need for qualified IT staff and more robust recruiting solutions.

After all, from maintaining and troubleshooting the computer systems that keep your business running smoothly, IT staff also help employees stay connected and productive by providing technical support at all times. (more…)

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Entrepreneurs

5 Important Legal Tips Every Entrepreneur Should Know

With a firm commitment to legal knowledge, you pave the way to grow your business sustainably

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legal tips for entrepreneurs

Embarking on the entrepreneurial path is a courageous venture that calls for a diverse skill set to achieve enduring success.

While creativity, drive, and strategic vision are paramount, integrating legal insight into your entrepreneurial toolkit can be a game-changer.

This comprehensive guide delves deeper into the five critical steps that can empower you to navigate the intricate legal landscape and propel your venture toward prosperity. (more…)

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Entrepreneurs

6 Hacks to Boost Your Productivity as a Business Owner

To improve how much you get done each day, it’s smart to establish routines and use careful planning

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productivity for business owners

Entrepreneurs are always looking for ways to get more done with the time and resources they have. Business owners can use clever productivity tricks to break these limits and make the most of their projects. (more…)

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