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6 Reasons Why Content Marketing Should Be at the Core of Your Brand

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why content marketing is important
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So you’re building a brand! Congratulations! You’ve got your website up and running, social media profiles all set up and now it’s time for those sales to start rolling in! Right? Um..not quite! (sorry!) If you’re an Entrepreneur and building your own brand, there is one crucial piece of your sales and marketing strategy that you simply can’t ignore – Content.

Every super successful business owner knows that creating engaging, inspiring and captivating content is key to their business and although it can be a lot of work, it needs to be at the core of your business.

Here’s Why Content Marketing Is So Important To Your Business:

1. Content Marketing Grows Your Audience 

What’s the hardest thing about starting your own business? Getting noticed right? Having people actually find your website in order to contact you. Before you can start getting leads, making sales and booking clients, you need to be discovered!

As of January 2019 there were over 1.94 billion websites on the internet. How on Earth are your ideal clients going to find yours? Unless you are already a massive brand, you’re unlikely to have top-notch SEO and be coming up on the first page of Google (unless you’re paying for ads). So as a new business owner, you need another way to grow your audience and get discovered.

Enter: Content Marketing with it’s trusty sidekick, Social Media! As a solopreneur, social media really is your best friend. By sharing your blog posts on platforms like Facebook, LinkedIn, Instagram, Pinterest & Twitter, you can reach billions of people world-wide at the click of a button – and then drive them back to your website.

Don’t like to blog and prefer creating videos? YouTube, Facebook Live, LinkedIn Live, & Instagram are all great ways to get your message out to the world and reach more of your target market.

“If you’re not putting out relevant content in relevant places- you don’t exist.” – Gary Vaynerchuk

2. Content Marketing Attracts Your Ideal Clients

Speaking of target markets, social media is filled with your ideal clients – and all you need to do to reach them is to create interesting, value-filled and engaging content on social media.

Here’s a few content ideas for you:

  1. Run a 5 day challenge and share it in Facebook Groups you belong to
  2. Run a Facebook or LinkedIn Ad with your lead magnet (the freebie you give away in exchange for someone’s email address)
  3. Share motivational and inspiring quotes from celebrities, entrepreneurs, books, tv and films on Instagram & Pinterest
  4. Join Twitter chats and get involved in conversations in your niche and make new connections

Just remember, all the content you create must have a purpose and be relatable to your ideal clients. They need to see your posts and instantly recognise themselves in it and be able to relate to you.

3. Content Marketing Showcases Your Expertise

So now you’ve grown your audience and filled it with your ideal clients, it’s time to showcase your skills and expertise! Again, there are a truck-load of different ways to do this, from creating infographics, blog posts, social media posts, videos, hosting masterclasses, webinars or challenges. Even a simple Q&A session works well! The idea here is that you give your audience value with tips & tricks, trainings and free gifts that position you as an expert in your industry.

4. Content Marketing Shares Your Mission

Every successful entrepreneur I’ve ever met, worked with or spoken to has one thing in common – they have a MISSION. It’s not just that they want to create a lifestyle that suits them and their family. It’s not just that they want to create time freedom, travel the world or have financial freedom.

They have a message to share with the world and they want to help people. Creating a mission for your business makes you stand out from the crowd and people take notice! Your mission should be the underlying factor in all your marketing, your website copy, emails, social media content, offers, products and services. It should be the heart of your business.

Think about this for a moment – what type of promo is going to get a higher reach and more engagement on social media? A blatant ‘buy my stuff’ ad, or an ad where you tell the world what you’re on a mission to create?

5. Content Marketing Makes You Famous

Earlier on I briefly mentioned that you need to position yourself as an expert in your industry and I want to go a bit deeper on that right now! And by the way, you want to become THE Expert, not just AN Expert! Why? Remember back in the day when anyone with a little SEO knowledge could make money online by selling products and services – even if they weren’t really an expert in that topic?

Remember when social media was filled to the brim with online ‘Gurus’ who promised massive results and then let you down, big style?! Urgh! Annoying right? But we actually have to thank them. Because of these so-called ‘Gurus’, real experts have the chance to shine and stand out on social media! And becoming the expert in your niche isn’t as difficult as you might think. As long as you know your stuff, YOU can do it!

When you’re an expert, a million opportunities open up for you. You’re seen as a Leader, an authority and someone who everyone else wants to be in a room with. Creating content to share via email, blog, podcasts, video & social media all becomes so much easier for you, because you know what you’re talking about and can give a fresh or different perspective on your topic.

Becoming an expert means that you are also creating trust with your community and your prospective clients will be signing up to your wait-lists and biting at the bit to work with you!

“Tools are great but content marketing success is about the wizard, not the wand.” – Jay Baer

6. Content Marketing Gets You Clients

And speaking of clients, creating engaging and captivating content and sharing it with your online community is a great way to attract and convert your ideal clients! I believe there are 3 core types of content that position you as an expert in your field, will give you the impact, influence and income you desire – and that absolutely must NOT be missed if you want to make sales from social media.

These types of content are:

  1. Positioning Content
  2. Relatability Content
  3. Valuable Promo Content

So, do I have you convinced that Content Marketing is the key to your success yet and should be at the core of your brand? Just know this – you deserve the business and lifestyle that you dream of – the only thing stopping you from having it is you! Create a plan and take action, one step at a time and you’ll be on the path to success!

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Entrepreneurs

How Entrepreneurs Are Harnessing LLCs to Launch Successful Startups

LLCs have unique advantages for starting up and growing a successful business

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why you should set up an LLC

In my entrepreneurial journey, I’ve learned that LLCs have unique advantages for starting up and growing a successful business. But, before delving into the advantages, it’s essential to grasp the fundamentals of what an LLC is and how it operates. 

What is an LLC?

An LLC is a hybrid business entity that combines the liability protection of a corporation with the pass-through taxation of a partnership or sole proprietorship. This unique blend provides entrepreneurs with the best of both worlds: personal asset protection and simplified taxation.

One of the most significant advantages of an LLC is its limited liability feature. This means that as the owner, my personal assets are shielded from any liabilities or debts incurred by the business.

In the event of lawsuits or financial obligations, only the assets of the LLC are at risk, offering me peace of mind and protecting my personal wealth.

Advantages of Forming an LLC

Flexibility in Management and Structure

Another aspect of the LLC that appealed to me was its flexibility in management and structure. Unlike corporations, which have rigid hierarchies and formalities, LLCs allow for a more relaxed approach to governance. As the founder, I have the freedom to structure the company in a way that suits the needs and goals of my startup.

For instance, LLCs can choose to be managed by their members (owners) or appoint a manager to oversee operations. This flexibility enables me to maintain full control of the business or delegate management responsibilities to trusted individuals while retaining ownership.

Additionally, LLCs are not bound by strict meeting requirements or extensive record-keeping obligations, reducing administrative burdens and allowing me to focus on building and growing the business.

Pass-Through Taxation and Financial Efficiency

One of the most attractive features of an LLC, particularly for startups, is its pass-through taxation. Unlike corporations, which are subject to double taxation (taxation at both the corporate and individual levels), LLCs pass profits and losses directly to their members’ personal tax returns.

This tax efficiency not only simplifies the filing process but also allows for greater flexibility in managing cash flow and reinvesting profits back into the business. As an entrepreneur, minimizing tax liabilities and maximizing financial efficiency are critical components of long-term success, and the pass-through taxation feature of an LLC aligns perfectly with these objectives.

Enhanced Credibility and Professionalism

Establishing an LLC can also enhance the credibility and professionalism of a startup. Unlike sole proprietorships or general partnerships, which may be perceived as informal or less legitimate, an LLC provides a formal business structure that instills confidence in customers, investors, and partners.

By operating under the umbrella of an LLC, I can present my startup as a reputable and established entity, which can open doors to opportunities such as securing financing, attracting top talent, and forging strategic partnerships.

This enhanced credibility can be a significant advantage, particularly in competitive industries or when seeking to differentiate my startup in the market.

Protection of Intellectual Property and Brand Assets

For startups built around innovative ideas or unique intellectual property, protecting these assets is paramount. An LLC offers an additional layer of protection for intellectual property and brand assets, safeguarding them from infringement or unauthorized use.

By registering trademarks, copyrights, or patents under the name of the LLC, I can establish legal ownership and enforce my rights more effectively in the event of disputes or infringement claims. This protection not only preserves the value of my intellectual property but also enhances the overall stability and longevity of the startup.

Steps to Form an LLC

Let us now look at the general steps to form an LLC for your business:

Step 1: Choose a Name for Your LLC

Selecting a unique and distinguishable name is the first step in forming an LLC. Ensure that the name you choose complies with the rules set by your state’s LLC division. Typically, the name must end with “Limited Liability Company,” “LLC,” or an abbreviation of these terms.

Additionally, the name should not infringe on the trademarks of existing businesses.

Step 2: Designate a Registered Agent

A registered agent is an individual or entity appointed to receive legal documents, such as lawsuits or subpoenas, on behalf of the LLC. The registered agent must have a physical address within the state where the LLC is formed.

For instance, if you are forming an LLC in Texas, ensure that your registered agent has a physical address in Texas.

This role is crucial for ensuring that the LLC remains compliant with legal requirements and maintains good standing.

Step 3: File Articles of Organization

The Articles of Organization, also known as a Certificate of Formation or Certificate of Organization in some states, is a document that formally establishes the LLC. You’ll need to submit this document to the appropriate state agency, usually the Secretary of State or Division of Corporations.

The articles typically include basic information such as the LLC’s name, address, registered agent details, and the purpose of the business.

Step 4: Create an Operating Agreement

While not always a legal requirement, drafting an operating agreement is highly recommended for LLCs. This document outlines the ownership structure, management roles, voting rights, profit-sharing arrangements, and other important aspects of the LLC’s operations.

Even if you’re the sole owner of the LLC, having an operating agreement in place can help clarify expectations and prevent disputes in the future.

Step 5: Obtain an Employer Identification Number (EIN)

An Employer Identification Number (EIN), also known as a Federal Tax Identification Number, is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to identify your LLC for tax purposes.

Even if your LLC doesn’t have employees, obtaining an EIN is necessary for opening a business bank account, filing taxes, and conducting other financial transactions.

Step 6: Obtain Necessary Permits and Licenses

Depending on the nature of your business and its location, you may need to obtain various permits, licenses, or certifications to operate legally. These requirements can vary widely from one industry and jurisdiction to another. Common examples include business licenses, zoning permits, health permits, and professional licenses.

In my entrepreneurial journey, the decision to establish my startups as LLCs has been instrumental in mitigating risks, optimizing financial performance, and positioning my ventures for long-term success.

By harnessing the advantages of the LLC structure, I’ve been able to navigate the complexities of entrepreneurship with confidence and resilience, laying the groundwork for a bright and prosperous future.

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Entrepreneurs

Build a Strong IT Team with These Smart Hiring Tips

Without dedicated IT staff, your company may not be able to function as efficiently or effectively

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Hiring tips for tech industry

The role of IT staff in your company is not only essential but also ever-evolving. As your business grows, so does the need for qualified IT staff and more robust recruiting solutions.

After all, from maintaining and troubleshooting the computer systems that keep your business running smoothly, IT staff also help employees stay connected and productive by providing technical support at all times. (more…)

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Entrepreneurs

5 Important Legal Tips Every Entrepreneur Should Know

With a firm commitment to legal knowledge, you pave the way to grow your business sustainably

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legal tips for entrepreneurs

Embarking on the entrepreneurial path is a courageous venture that calls for a diverse skill set to achieve enduring success.

While creativity, drive, and strategic vision are paramount, integrating legal insight into your entrepreneurial toolkit can be a game-changer.

This comprehensive guide delves deeper into the five critical steps that can empower you to navigate the intricate legal landscape and propel your venture toward prosperity. (more…)

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Entrepreneurs

6 Hacks to Boost Your Productivity as a Business Owner

To improve how much you get done each day, it’s smart to establish routines and use careful planning

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productivity for business owners

Entrepreneurs are always looking for ways to get more done with the time and resources they have. Business owners can use clever productivity tricks to break these limits and make the most of their projects. (more…)

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